| 期刊論文| 1. | Lasswell, Harold D.(1927)。The Theory of Political Propaganda。The American Political Science Review，21(3)，627-631。   | | 2. | Bandura, A.、Adams, N. E.、Hardy, A. B.、Howells, G. N.(1980)。Tests of the generality of self-efficacy theory。Cognitive Therapy and Research，4(1)，39-66。 | | 3. | Webster, J. G.(1986)。Audience Behavior in the New Media Environment。Journal of Communication，36(3)，77-91。 | | 4. | Hyman, H. H.、Sheatsley, P. B.(1948)。Some reasons why information campaigns fail。Public Opinion Quarterly，11，412-423。 | | 5. | Katz, E.(1957)。Two-step flow of communication: an up-to-date report on hypotheses。Public Opinion Quarterly，21，61-78。 | | 6. | Lasswell, H. D.(1938)。A provisional classification of symbol data。Psychiatry，1，197-204。 | | 7. | Neuman, W. R.(1976)。The patterns of recall among television news viewers。Public Opinion Quarterly，40，115-123。 | | 8. | Bandura, Albert(1982)。Self-Efficacy Mechanism in Human Agency。American Psychologist，37(2)，122-147。 | 圖書| 1. | Zillman, D.、Bryant, J.(1985)。Selective exposure to communication。Hillsdale, NJ：Lawrence Erlbuam。 | | 2. | Rogers, Everett M.、Kincaid, D. Lawrence(1981)。Communication Networks: Toward a New Paradigm for Research。New York, NY：The Free Press。 | | 3. | Schramm, Wilbur(1963)。The science of human communication: New directions and new findings in communication research。New York：Basic Books。 | | 4. | Lazarsfeld, Paul F.、Berelson, Bernard R.、Gaudet, Hazel(1948)。The people's choice: How the voter makes up his mind in a presidential campaign。Columbia University Press。 | | 5. | Lasswell, H. D.(1927)。Propaganda Technique in the World War。N. Y.：Knopf。 | | 6. | Berlo, David K.(1960)。The process of communication: An introduction to theory and practice。Holt, Rinehart and Winston, Inc.。 | | 7. | Stiff, James B.(1994)。Persuasive communication。New York：The Guilford Press。 | | 8. | Schramm, Wilbur Lang、Roberts, Donald F.(1971)。The Process and Effects of Mass Communication。Urbana, IL：University of Illinois Press。 | | 9. | McQuail, Denis(1987)。Mass Communication Theory: An Introduction。Sage。 | | 10. | Klapper, Joseph T.(1960)。The Effects of Mass Communication。The Free Press。 | | 11. | DeFleur, Melvin L.、Ball-Rokeach, Sandra(1982)。Theories of Mass Communication。New York：Longman。 | | 12. | Wright, C. R.(1965)。Mass communication: A sociological perspective。NY：Random House。 | | 13. | Lasswell, H. D.、Casey, R. D.、Smith, B. L.(1935)。Propaganda and promotional activities。Minneapolis：University of Minnesota Press。 | | 14. | Lowery, S.、DeFleur, M. L.(1987)。Milestones in mass communication research: Media effects。NY：Longman：Harcourt Brace。 | | 15. | Peterson, R. C.、Thurstone, L. L.(1933)。Motion pictures and the social attitudes of children。NY：Macmillan。 | | 16. | Roloff, M. E.、Miller, G.(1980)。Persuasion: New direction in theory and research。Beverly Hills, CA：Sage。 | | 17. | Lasswell, H. D.、Blumenstock, D.(1939)。World revolutionary propaganda。NY：Knopf。 | | 18. | Lindolf, T. R.(1987)。Natural audience。Norwood, NJ：Ablex。 | | 19. | Pfau, M.、Parrott, R.(1992)。Persuasive communication campaigns。York, PA：Spectrum Publisher Services。 | | 20. | Ulanoff, S. M.(1997)。Advertising in America: An introduction to persuasive communication。NY：Hastings House。 | | 21. | Whalen, J.(1996)。I see what you mean: Persuasive business communication。Thousand Park, CA：Sage。 | | 22. | 李金銓(1983)。大眾傳播理論。臺北：三民書局。 延伸查詢 | | 23. | Berelson, Bernard R.、Lazarsfeld, Paul F.、McPhee, William N.(1954)。Voting: A Study of Opinion Formation in a Presidential Campaign。University of Chicago Press。 | | 24. | Katz, Elihu、Lazarsfeld, Paul F.(1955)。Personal influence: the part played by people in the flow of mass communications。Free Press。 | | 25. | 徐佳士(1966)。大眾傳播理論。臺北：臺北市新聞記者公會。 延伸查詢 | | 26. | Rogers, Everett M.、Shoemaker, Floyd F.(1971)。Communication of innovations: A cross-cultural approach。Free Press。 | | 27. | Campbell, Angus、Converse, Philip E.、Miller, Warren E.、Stokes, Donald E.(1960)。The American Voter。The University of Chicago Press。 | 圖書論文| 1. | Lasswell, H. D.(1948)。The structure and function on communication in society。The process and effect of mass communication。Urbana, IL：University of Illinois Press。 | | 2. | Delia, J. G.(1987)。Communication research: A history。Handbook of Communication Science。Sage。 | | 3. | Altheide, D. L.、Snow, R. P.(1988)。Toward a theory of mediation。Communication Yearbook。Newbury Park, CA：Sage。 | | 4. | Klapper, Josepf T.(1954)。The comparative effects of the various media。The process and effects of mass communication。Urbana, IL：University of Illinois Press。 | | 5. | Zillmann, D.、Bryant, J.(1985)。Affect, mood, and emotion as determinants of selective exposure。Selective exposure to communication。Hillsdale, NJ：Lawrence Erlbaum。 | |