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題名:行銷學
作者:林建煌
出版日期:2014
出版項:桃園:林建煌
ISBN:9789574311293
主題關鍵詞:行銷學
學門:管理學
資料類型:專書
相關次數:
  • 被引用次數被引用次數:期刊(8) 博士論文(0) 專書(1) 專書論文(0)
  • 排除自我引用排除自我引用:8
  • 共同引用共同引用:0
  • 點閱點閱:8
期刊論文
1.Aaker, J. L.(1997)。Dimension of Brand Personality。Journal of Marketing Research,34(3),347-356。  new window
2.Wilkie, William L.、Moore, Elizabeth S.(2007)。What Does the Definition of Marketing Tell Us about Ourselves?。Journal of Public Policy & Marketing,26(2),269-276。  new window
3.Milliman, Ronald E.(1986)。The influence of background music on the behavior of restaurant patrons。Journal of Consumer Research,13(2),286-289。  new window
4.Levitt, Theodore(1960)。Marketing Myopia。Harvard Business Research,38(4),45-56。  new window
5.吳乃德(19971200)。檳榔和拖鞋,西裝及皮鞋:臺灣階級流動的族群差異及原因。臺灣社會學研究,1,137-167。new window  延伸查詢new window
6.Sasser, W. E.(1976)。Match supply and demand in service industries。Harvard Business Review,54(6),133-140。  new window
7.林建煌、王健民(19941100)。音樂對購買行為之影響--零售店實地實驗。管理科學學報,11(3),397-416。  延伸查詢new window
8.林建煌(19921200)。廣告系絡變數的影響效果研究。管理科學學報,9(2),205-222。  延伸查詢new window
9.Lacek, Mark(1995)。Loyalty Marketing No Ad Budget Threat。Advertising Age,23。  new window
10.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implications for Future Research。Journal of Marketing,49(4),41-50。  new window
11.Reichheld, Frederick J.、Sasser, W. Earl(1990)。Zero Defections: Quality Comes to Service。Harvard Business Review,68(5),105-111。  new window
學位論文
1.王又鵬(1993)。促銷活動對消費者購買行為影響之研究(博士論文)。國立政治大學。new window  延伸查詢new window
圖書
1.Paul, Peter and James Jr. Donnelly(1996)。A Preface to Marketing Management。Burr Ridge:Irwin。  new window
2.Lovelock, C., and、Wirtz, J.(2007)。Services Marketing: People, Technology, Strategy。Prentice Hall。  new window
3.Schiffman, Leon G.、Kanuk, Leslie Lazar(2006)。Consumer Behavior。Prentice-Hall, Inc.。  new window
4.Kotler, Philip T.、Keller, Kevin Lane(2011)。Marketing Management。Upper Saddle River, New Jersey:Prentice Hall。  new window
5.Goldthorpe, John H.(1987)。Social Mobility and Class Structure in Modern Britain。Oxford:Clarendon Press。  new window
6.Colley, Russell H.(1961)。Defining Advertising Goals for Measured Advertising Results。Association of National Advertisers。  new window
7.Lambert, Douglas M.、Stock, James R.(1993)。Strategic Logistics Management。Boston:Richard D. Irwin, Inc.。  new window
8.Peterson, R. A.(2000)。Constructing effective questionnaires。Washington, DC:SAGE Publications。  new window
9.Kotler, P.、Keller, K. L.、Ang, S. H.、Leong, S. M.、Tan, C. T.(2013)。Marketing Management: An Asian Perspective。Prentice-Hall。  new window
10.Rogers, Everett M.(1983)。Diffusion of Innovations。Free Press。  new window
11.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
12.Maslow, Abraham H.(1954)。Motivation and Personality。Harper & Row。  new window
13.Lamb, C. W.、Hair, J. F.、McDaniel, C.(2007)。Marketing。Cincinnati, Ohio。  new window
圖書論文
1.Fishbein, Martin(1967)。Attitudes and perdiction of behavior。Readings in Attitude Theory and Measurement。New York:John Wiley。  new window
2.Zeithaml, Valarie A.(1981)。How Consumer Evaluation Processes Differ Between Goods and Services。Marketing of Services。Chicago:American Marketing Association。  new window
 
 
 
 
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