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題名:建商新推個案產品定位分析--從主力坪數及面積離散度觀點探討
書刊名:住宅學報
作者:李尚華張金鶚
作者(外文):Lee, Shang-huaChang, Chin-oh
出版日期:2020
卷期:29:2
頁次:頁69-98
主題關鍵詞:產品定位主力坪數面積離散度多項式Logistic模型Product positioningPrimary square footageArea dispersionMultinomial logistic model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:29
  • 點閱點閱:2
期刊論文
1.陳明吉、蔡怡純、張金鶚(20031200)。住宅負擔能力惡化之再檢視--臺北市住宅市場分析。臺大管理論叢,14(1),47-78。new window  延伸查詢new window
2.鄒欣樺、張金鶚、花敬群(20070700)。建商不動產表價與議價策略之探討--景氣時機、個案區位、及建商類型分析。管理評論,26(3),47-69。new window  延伸查詢new window
3.陳彥仲、呂昭宏(20130600)。建立購屋負擔風險指數再檢視家戶住宅之購屋能力--臺北與高雄地區購屋家戶之比較。住宅學報,22(1),107-129。new window  延伸查詢new window
4.Kearns, A.、Parkes, A.(2003)。Living in and Leaving Poor Neighbourhood Conditions in England。Housing Studies,18(6),827-851。  new window
5.Chang, Chin‐Oh、Ward, Charles W. R.(1993)。Forward Pricing and the Housing Market: the Pre-Sales Housing System in Taiwan。Journal of Property Research,10(3),217-227。  new window
6.楊宗憲(20030800)。住宅市場之產品定位分析--建商推案行為之研究。住宅學報,12(2),123-139。new window  延伸查詢new window
7.陳妍如、張金鶚、陳淑美(20141200)。集合住宅面積混合對社區管理維護影響之線性結構分析。住宅學報,23(2),77-108。new window  延伸查詢new window
8.Yavas, Abdullah、Yang, Shiawee(1995)。The strategic role of listing price in marketing real estate: Theory and evidence。Real Estate Economics,23(3),347-368。  new window
9.Sternberg, T. D.(1994)。The Duration of Rental Housing Vacancies。Journal of Urban Economics,36(2),143-160。  new window
10.Haurin, D.(1988)。The Duration of Marketing Time of Residential Housing。Real Estate Economics,16(4),396-410。  new window
11.許淑媛、袁淑湄、張金鶚(20111200)。住宅個案價格分散之研究:房價水準、景氣時機與區位條件之分析。都市與計劃,38(4),403-426。new window  延伸查詢new window
12.彭建文、盧建霖(20140900)。預售制度下建商銷售時機選擇之實證分析。都市與計劃,41(3),287-304。new window  延伸查詢new window
13.Markowitz, Harry M.(1952)。Portfolio Selection。The Journal of Finance,7(1),77-91。  new window
14.Dibb, S.(1992)。Broadening the Appeal of New Housing Product Portfolios: The Role of Segmentation。European Journal of Marketing,26(7),5-16。  new window
15.Jud, G. Donald、Frew, James(1990)。Atypicality and the Natural Vacancy Rate Hypothesis。Real Estate Economics,18(3),294-301。  new window
16.Semeraro, P.、Fregonara, E.(2013)。The Impact of House Characteristics on the Bargaining Outcome。Journal of European Real Estate Research,6(3),262-278。  new window
17.Gan, Quan、Hill, Robert J.(2009)。Measuring Housing Affordability: Looking Beyond the Median。Journal of Housing Economics,18(2),115-125。  new window
會議論文
1.郭益銘、張金鶚(2008)。住宅個案產品類型面積離散度之研究--以台北都會區為例。住宅學會第十七屆學術研討會。中華民國住宅學會。  延伸查詢new window
2.Dibb, S.、Wensley, R.(1987)。Energy Efficient House Design: The Analysis of Customer Choice。Marketing Education Group Conference。  new window
圖書
1.Tunstall, R.、Fenton, A.(2006)。In the Mix A Review of Mixed Income, Mixed Tenure and Mixed Communities: What Do We Know?。London:English Partnerships。  new window
2.林左裕(2010)。不動產投資管理。台北:智勝文化。  延伸查詢new window
3.Boston Consulting Group(1972)。Perspective on Experience。The Boston Consulting Group, Inc.。  new window
4.Alonso, William(1964)。Location and Land Use: Toward a General Theory of Land Rent。Harvard University Press。  new window
5.Blokland, T.(2003)。Urban Bonds, Social Relationships in an Inner City Neighbourhood。Cambridge:Polity Press。  new window
6.Kotler, P.、Keller, K. L.、Ang, S. H.、Tan, C. T.(2017)。Marketing Management: An Asian Perspective。Pearson Education Limited。  new window
圖書論文
1.Beckhoven, V. E.、Musterd, S.、Ostendorf, W.、Siân, S.(2004)。Physical Policies for Social Problems。Social Housing。  new window
2.Wind, Y. J.(1990)。Positioning Analysis and Strategy。The Interfaces of Marketing and Strategy。CT:JAI Press。  new window
 
 
 
 
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