臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：媒體變革環境下電視購物頻道的轉型策略研究--以東森電視購物臺為例
書刊名：廣播與電視
作者：彭振東／邱琪瑄 引用關係
作者(外文)：Peng, Zhen Dong／Chiu, Chi-hsuan
出版日期：2021
卷期：41
頁次：頁1-39
主題關鍵詞：轉型；資源基礎理論；電視購物；東森；社交電商；Transformation；Resource based theory；Home shopping；EHS
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:107
  • 點閱點閱:6
期刊論文
1.Grant, Robert M.、Jammine, Azar P.、Thomas, Howard D.(1988)。Diversity, Diversification, and Profitability among British Manufacturing Companies, 1972-84。Academy of Management Journal，31(4)，771-801。  new window
2.Albarran, Alan B.、Dimmick, John(1996)。Concentration and Economics of Multiformity in the Communication Industries。The Journal of Media Economics，9(4)，41-50。  new window
3.Miller, D. J.(2006)。Technological Diversity, Related Diversification, and Firm Performance。Strategic Management Journal，27(7)，601-619。  new window
4.湯志民(2009)。學校的策略管理。國教之友，60(4)，3-15。  延伸查詢new window
5.Pickett, L.(1998)。Competencies and Managerial Effectiveness: Putting Competencies to Work。Public Personnel Management，27(1)，103-115。  new window
6.Jung, J.、Chan-Olmsted, S. M.(2005)。Impacts of media conglomerates' dual diversification on financial performance。Journal of Media Economics，18(3)，183-202。  new window
7.Chan-Olmsted, S. M.、Chang, B. H.(2003)。Diversification strategy of global media conglomerates: Examining its patterns and determinants。Journal of Media Economics，16(4)，213-233。  new window
8.Wan, William P.、Hoskisson, R. E.、Short, J. C.、Yiu, D. W.(2011)。Resource-Based Theory and Corporate Diversification: Accomplishments and Opportunities。Journal of Management，37(5)，1335-1368。  new window
9.Shaheen, G. T.(1994)。Approach to transformation。Chief Executive，3，2-5。  new window
10.D'Aveni, R. A.(2004)。Corporate Sphere of Influence。MIT Sloan Management Review，45(4)，38-46。  new window
11.Sitkin, Sim B.、Pablo, Amy L.(1992)。Reconceptualizing the determinants of risk behavior。The Academy of Management Review，17(1)，9-38。  new window
12.應菁(1995)。有線電視購物頻道。衛星與有線電視雜誌，7(8)=80，31-33。  延伸查詢new window
13.Makhija, M.(2003)。Comparing the Resource-Based and Market-Based Views of the Firm: Empirical Evidence from Czech Privatization。Strategic Management Journal，24(5)，433-451。  new window
14.Spence, J. T.、Robbins, A. S.(1992)。Workaholism: Definition, measurement, and preliminary results。Journal of Personality Assessment，58(1)，160-178。  new window
15.Picard, R. G.、Rimmer, T.(1999)。Weathering a recession: Effects of size and diversification on newspaper companies。The Journal of Media Economics，12(1)，1-18。  new window
16.Rumelt, R. P.(1982)。Diversification strategy and profitability。Strategic Management Journal，3(4)，359-369。  new window
17.Farjoun, M.(1994)。Beyond industry boundaries: human expertise, diversification and resource-related industry groups。Organization Science，5(2)，185-199。  new window
18.Landers, Daphne E.、Chan-Olmsted, Sylvia M.(2004)。Assessing the Changing Network TV Market: A Resource-based Analysis of Broadcast Television Networks。Journal of Media Business Studies，1(1)，1-26。  new window
19.陳炳宏、許敬柔(20060700)。電視購物頻道市場之進入障礙與競爭策略分析。廣播與電視．政大，27，25-56。new window  延伸查詢new window
20.Barney, Jay B.(1986)。Strategic Factor Markets: Expectations, Luck, and Business Strategy。Management Science，32(10)，1231-1241。  new window
21.Del Canto, Jesús Galende、González, Isabel Suárez(1999)。A resource-based analysis of the factors determining a firm's R&D activities。Research Policy，28(8)，891-905。  new window
22.Helfat, C. E.(1994)。Firm-specificity in corporate applied R&D。Organization Science，5(2)，173-184。  new window
23.Maijoor, Steven、van Witteloostuijn, Arjen(1996)。An Empirical Test of the Resource-based Theory: Strategic Regulation in the Dutch Audit Industry。Strategic Management Journal，17(7)，549-569。  new window
24.Mehra, Ajay(1996)。Resource and Market-Based Determinants of Performance in the U.S. Banking Industry。Strategic Management Journal，17(4)，307-322。  new window
25.Jones, Gareth R.、Hill, Charles W. L.(1988)。Transaction Cost Analysis of Strategy-structure Choice。Strategic Management Journal，9(2)，159-172。  new window
26.Day, George S.(1994)。The Capabilities of Market-Driven Organizations。Journal of Marketing，58(4)，37-52。  new window
27.Hill, Charles W. L.、Hoskisson, Robert E.(1987)。Strategy and Structure in the Multiproduct Firm。Academy of Management Review，12(2)，331-341。  new window
28.Peteraf, Margaret A.(1993)。The Cornerstones of Competitive Advantage: A Resource-Based View。Strategic Management Journal，14(3)，179-191。  new window
29.陳一香(19990100)。媒介多元化意涵之初探。新聞學研究，58，141-169。new window  延伸查詢new window
30.黃寶祚、陳麗貞(20180100)。前推電視商務之新商業發展模式：東森購物為例。管理評論，37(1)，55-70+127-140。new window  延伸查詢new window
31.Albarran, A. B.、Porco, J. F.(1990)。Measuring and analyzing diversification of corporations involved in pay cable。Journal of Media Economics，3(2)，3-14。  new window
32.Dimmick, J.、Wallschlaeger, M.(1986)。Measuring corporate diversification: A case study of new media ventures by television network parent companies。Journal of Broadcasting & Electronic Media，30(1)，1-14。  new window
33.陳炳宏(20100700)。媒體集團化與其內容多元之關聯性研究。新聞學研究，104，1-30。new window  延伸查詢new window
34.鄭麗琪、陳炳宏(20030100)。媒體企業之集團化與多角化研究--以中國電視公司為例。廣播與電視．政大，20，135-162。new window  延伸查詢new window
35.Prahalad, C. K.、Hamel, G.(1990)。The Core Competencies of the Corporation。Harvard Business Review，68(3)，79-91。  new window
36.陳曉菁(2005)。電視購物大餅快被吃光了？！東森領先，富邦、中信跟進，剩下分給誰？。財訊，275，196-199。  延伸查詢new window
37.Grant, Robert M.(1991)。The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation。California Management Review，33(3)，114-135。  new window
38.Chatterjee, Sayan、Wernerfelt, Birger(1991)。The Link between Resources and Type of Diversification: Theory and Evidence。Strategic Management Journal，12(1)，33-48。  new window
39.Wernerfelt, Birger(1984)。A Resource-based View of the Firm。Strategic Management Journal，5(2)，171-180。  new window
40.Barney, Jay B.(1991)。Firm Resources and Sustained Competitive Advantage。Journal of Management，17(1)，99-120。  new window
學位論文
1.袁素萍(2003)。企業轉型成功關鍵因素之研究(碩士論文)。國立成功大學。  延伸查詢new window
2.虞積祥(2004)。品牌形象、品牌權益、顧客終身價值關聯性研究--以東森電視購物頻道為例(碩士論文)。義守大學。  延伸查詢new window
3.彭玉賢(1999)。從區位理論探討網路購物與電視購物對台灣店鋪購物的影響--由消費者角度分析之(碩士論文)。國立交通大學。  延伸查詢new window
4.李彪(2005)。台灣傳媒產業發展與集團企業策略分析--東森媒體集團個案(博士論文)。國立中山大學。new window  延伸查詢new window
5.張淑宜(2017)。國營事業轉型之關鍵成功因素研究--以某公司訓練所為例(碩士論文)。國立中正大學。  延伸查詢new window
6.陳懿信(2004)。虛擬通路產業運用顧客關係管理之研究--以東森電視購物為例(碩士論文)。世新大學。  延伸查詢new window
圖書
1.Hitt, Michael A.、Ireland, R. Duane、Hoskisson, R. E.(2003)。Strategic Management: Competitiveness and Globalization。Cincinnati, OH：South-Western College Pub。  new window
2.Bagdikian, Ben H.(1997)。The Media Monopoly。Boston, MA：Beacon Press。  new window
3.Gershon, Richard A.(1997)。The Transnational Media Corporation: Global Messages and Free Market Competition。Mahwah, New Jersey：Lawrence Erlbaum Associates。  new window
4.Croteau, D.、Hoynes, W.(2001)。The business of media: Corporate media and the public interest。Thousand Oaks, CA：Pine Forge Press。  new window
5.Bagdikian, Ben H.(2000)。The media monopoly。Boston：Beacon Press。  new window
6.Picard, Robert G.(1989)。Media Economics。Sage。  new window
7.Fleisher, C. S.、Bensoussan, B. E.(2003)。Strategic and competitive analysis: Methods and techniques for analyzing business competition。Upper Saddle River, New Jersey：Prentice Hall。  new window
8.Porter, M. E.(1985)。Competitive Advantage。New York：Free Press。  new window
9.Bain, J. S.(1968)。Industrial Organization。New York, NY：John Wiley & Sons, Inc.。  new window
10.Barney, Jay B.(2002)。Gaining and Sustaining Competitive Advantage。Prentice Hall。  new window
11.陳炳宏(20010000)。傳播產業研究。臺北：五南。new window  延伸查詢new window
12.陳明璋(1992)。企業轉型經營策略文獻與實證探討。台北：華泰。  延伸查詢new window
13.森口八郎、涂師孔(1991)。開拓中小企業的活路：企業轉型成功實例。前程企管公司。  延伸查詢new window
14.Barney, J. B.、Hesterly, W. S.(2010)。Strategic management and competitive advantage concepts。Pearson Prentice Hall。  new window
15.Cummings, T.、Worley, C.(2015)。Organization development and change。Cengage Learning。  new window
16.Picard, R. G.(2011)。The economics and financing of media。Fordham University Press。  new window
17.Penrose, E. T.(1995)。The theory of the growth of the firm。New York：John Wiley。  new window
其他
1.許展溢(20200116)。讓更多人享有經濟上獨立．美安前老總要幫東森經銷商創造時間自由，https://www.ettoday.net/news/20200116/1627082.htm。  延伸查詢new window
2.謝邦昌(2018)。DMP-Eit for Your Business，東科研究團隊-Eit 輔大+北醫大資料中心。  延伸查詢new window
圖書論文
1.Achtenhagen, L.(2005)。Media portfolio development: Strategic and organizational challenges。Media product portfolios: Issues in management of multiple products and services。Lawrence Erlbaum。  new window
2.Picard, R. G.(2004)。Environmental and market changes driving strategic planning in media firms。Strategic responses to media market changes。Jonkoping International Business School, Ltd.。  new window
3.鄭瑞城(19930000)。頻率與頻道資源之管理與配用。解構廣電媒體：建立廣電新秩序。臺北：澄社。new window  延伸查詢new window
4.Meier, W. A.、Trappel, J.(1998)。Media Concentration and Public Interest。Media Policy: Convergence, Concentration & Commerce。Sage。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：510（臺灣：504，外國：6） ／ 本年度總使用人次：1473665 ／ 訪客人次（自102年09月）：67285837
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上