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題名：媒介多元化意涵之初探
書刊名：新聞學研究
作者：陳一香 引用關係
作者(外文)：Chen, Yi-hsiang
出版日期：1999
卷期：58
頁次：頁141-169
主題關鍵詞：多元論；多元文化論；媒介多元化；Pluralism；Multiculturalism；Media diversity
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(20) 博士論文(1) 專書(1) 專書論文(3)
  • 排除自我引用排除自我引用:20
  • 共同引用共同引用:35
  • 點閱點閱:35
　　　　　在傳播領域，多元化一直是媒介追求的目標，但是何謂多元化卻是一個尚未被精 確界定的名詞，多元化雖源於政治上的多元主義，但隨著民主政治的發展，媒介多元化的概 念亦隨之成長。多元化的意涵除了指涉政治多元所含蓋的「競爭」、「參與」`「分權」及「制 衡」等概念外，更包括媒體表現的多元，多元主義在大眾傳播的實踐已被視為抗拒媒體單一 化、提供更多選擇、反映社會差異、落實言論自由與保障少數族群傳播權益的重要理念。同 時，多元化也是評估節目品質的重要標準，相關研究者更致力發展評估及測量節目多元化的 指標。國內目前有關多元化的論述尚耒成熟，也未將多元化的概念具體落實於傳播政策的設 計，實證研究更為缺乏。本文藉此檢視有關多元化概念的相關理論，首先說明多元化概念的 淵源背景，繼而分析媒介多元化的政策與理念，並整理學者對多元化的界定，旨在釐清媒介 多元化概念之面向與意涵，以作為建立客觀評量媒介多元化程度的指標與依據。
　　　　　The value of diversity has always been pursued as an end for mass media, but questions about what are the concepts of diversity are not specifically defined. The origins of diversity has significant roots in political pluralism and it gradually became an important political concept which is identified with the development of liberal democracy. Although diversity has its primary reference to political plural concept of competition, participation, check and balance, and the separation of powers, the appeal of diversity for mass media has been extended as a critical response to centralized control and conformity by providing for social difference and minority access, maximizing consumer choice and encouraging alternative voices and expression. Besides, diversity is assential to quality of program content in broadcasting. The study on program diversity are tried to operationalize the abstract concept and to develop the measuring method. Other factors like the degree of regulatory control, intensity of competition and sources of financing also affect the amount of diversity available. In Taiwan, few of the questions for diversity research are systematically investigated and the diversity principle hasn't been fully interpreted and implemented in media policy. This paper reviews the related literature of diversity, first to explore the origins, then to analyze the diversity idea in media policy and examine its basic conceptual defintion. The purpose is to develop a framework of analysis in order to guide assessment of media diversity.
期刊論文
1.Jacklin, Phil(1978)。Representative diversity。Journal of Communication，28(2)，85-88。  new window
2.Lemert, J. B.(1974)。Content Duplication by the Networks in Competing Evening Newscasts。Journalism Quarterly，51，238-244。  new window
3.Hulten, O.(1995)。Diversity or conformity? Television programming in competitive situations。The Nordicom Review，1，7-21。  new window
4.Litman, B. R.(1979)。The Television Networks, Competition and Program Diversity。Journal of Broadcasting，23，393-409。  new window
5.Anderson, J. A.(199304)。Thinking about diversity。Training and Development，59-60。  new window
6.Asp, K.(1980)。Mass media as molders of opinion and suppliers of information。Mass Communication Review Yearbook，1，332-354。  new window
7.Bachrach, Peter、Baratz, Morton S.(1962)。The two faces of power。American Political Science Review，56，942-952。  new window
8.Chaffee, S. H.(1981)。Mass media effect: New research perspectives。Mass Communication Review Yearbook，2，77-108。  new window
9.(1995)。Quality in Television Programming。Communication Research Trends，15(1)。  new window
10.廖炳惠(19940800)。泰勒[Charles Taylor]論現代性與多元文化。當代，100，10-29。  延伸查詢new window
11.Voakes, P. S.、Kapfer, J.、Kurpius, D.、Chern, D. S.(1996)。Diversity in the news: a conceptual and methodological framework。Journalism & Mass Communication Quarterly，73(3)，582-593。  new window
12.Davie, W. R.、Lee, J. S.(1993)。Television news technology: Do more sources mean less diversity?。Journal of Broadcasting & Electronic Media，37，453-464。  new window
13.McQuail, D.(1986)。From bias to objectivity and back。Studies in Communications，3，1-36。  new window
14.張錦華(19980000)。多文化主義與原住民傳播權益--以澳洲的原住民媒體政策為例。臺大新聞論壇，5，37-60。  延伸查詢new window
15.Entman, Robert M.、Wildman, Steven S.(1992)。Reconciling Economic and Non-Economic Perspectives on Media Policy: Transcending the "Marketplace of Ideas"。Journal of Communication，42(1)，5-19。  new window
16.張錦華(19970200)。多元文化主義與我國廣播政策--以臺灣原住民與客家族群為例。廣播與電視，3(1)，1-23。new window  延伸查詢new window
17.劉幼琍(19970200)。美國廣電政策優惠少數族群案例之分析。廣播與電視. 政大，3(1)，25-44。new window  延伸查詢new window
會議論文
1.李秀珠、江靜之(1997)。市場競爭與節目多樣性研究。第五屆電視電影錄影國際學術會議。台北：輔仁大學傳播系：中華民國傳播藝術學會。  延伸查詢new window
2.徐火炎(1996)。多元主義與民主政治：被俘虜的政府與民眾。多元主義政治思想學術研討會，中研院中山人文社會科學研究所主辦 。  延伸查詢new window
3.蕭高彥(1996)。多元文化與承認政治論：一個政治哲學的分析。多元主義學術研討會，中研院社科所主辦 (會議日期: 1996/05/30-31)。  延伸查詢new window
學位論文
1.楊蕙萍(1996)。報紙新聞多元化研究--以中國時報、聯合報、民眾日報、台灣時報高雄版為例(碩士論文)。國立政治大學。  延伸查詢new window
圖書
1.陳秉璋(1990)。涂爾幹。臺北：風雲論壇出版社。  延伸查詢new window
2.Nisbet, Bobert、徐啟智(1991)。西方社會思想史。臺北：桂冠圖書公司。  延伸查詢new window
3.劉幼琍(1997)。多頻道電視與觀眾。臺北：時英出版社。  延伸查詢new window
4.Horton, John(1993)。Liberalism, Multiculturalism and Toleration。London：Macmillan。  new window
5.Kymlicka, Will(1995)。Multicultural Citizenship: A Liberal Theory of Minority Rights。Oxford University Press。  new window
6.道爾、張明貴(1989)。多元政治。台北：唐山出版社。  延伸查詢new window
7.Dahl, R. A.(1986)。Democracy, Liberty & Equality。Norwegian University Press。  new window
8.Hoffman-Reim, W.(1996)。Regulating Media。New York：The Guilford Press。  new window
9.James, W.(1909)。A Pluralistic Universe。London。  new window
10.Krattenmaker, T. G.、Powe, L. A. Jr.(1994)。Regulating Broadcasting Programming。London：Washington, DC：The MIT Press：The AEI Press。  new window
11.Nicholls, D.(1994)。The Pluralist State。London：The Macmillan Press Ltd。  new window
12.Owen, B. M.(1975)。Economics and Freedom of Expression--Media Structure and the First Amendment。Cambridge, Mass：Ballinger Publishing Company。  new window
13.Porter, V.、Hasselbach, S.(1991)。Pluralism, Politics and the Marketplace: The Regulation of German Broadcasting。London：Routledge。  new window
14.杭立武、陳少廷(1987)。拉斯基政治多元論。臺北：臺灣商務印書館。  延伸查詢new window
15.Scruton, R.(1982)。A Dictionary of Political Thought。New York：Happer & Row Publishers。  new window
16.Mclennan, G.(1995)。Pluralism。Buckingham：Open University Press。  new window
17.金耀基(1992)。中國社會與文化：人際關係中人情之分析。香港：牛津大學出版社。  延伸查詢new window
18.Wilson, Clint C. II、Gutiérrez, Félix(1995)。Race, Multiculturalism, and the Media: From Mass to Class Communication。Sage Publications。  new window
19.McQuail, Denis(1992)。Media Performance: Mass Communication and the Public Interest。Sage Publications。  new window
20.Young, Iris Marion(1990)。Justices and the politics of difference。Princeton University Press。  new window
21.Mills, Charles Wright(1956)。The Power Elite。Oxford University Press。  new window
圖書論文
1.徐美苓(1996)。都會地區有線電視地方新聞分析：以大台北區真相新聞為例。台灣地方新聞。政大新聞學系。  延伸查詢new window
2.Curran, J.(1991)。Rethinking the media as a public sphere。Communication and Citizenship: Journalism and the Public Sphere in the New Media Age。London：Routledge。  new window
3.McQuail, D.(1992)。The Netherlands: safeguarding freedom and diversity under multichannel conditions。Television and the Public Interest。London：Sage Publications。  new window
4.McQuail, Denis、de Mateo, Rosario、Tapper, Helena(1992)。A framework for analysis of media change in Europe in the 1990s。Dynamics of Media Politics: Broadcasting and electronic media in western europe。London：Sage Publications。  new window
5.陳世敏(1992)。新聞自由與接近使用媒介權。大眾傳播法手冊。臺北：政治大學新聞研究所。  延伸查詢new window
6.Hoffman-Reim, Wolfgang(1992)。Protecting vulnerable values in the German broadcasting order。Television and the Public Interest。London：Sage Publications。  new window
7.Taylor, Charles(1994)。The Politics of Recognition。Multiculturalism: Examining the Politics of Recognition。Princeton University Press。  new window
8.張茂桂(1993)。省籍問題與民族主義。族群關係與國家認同。臺北：業強出版社：國家政策中心。  延伸查詢new window
 
 
 
 
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