參考文獻
一、中文部份
Atkinson, R. L. (1991),心理學(鄭伯勳,洪光遠,張東峰譯),台北:桂冠圖書,(原文於1990年出版)。
Deaux, K., Dane, F. C., & Wrightsman, L. S. (1997),90年代社會心理學(楊語芸譯),台北:五南圖書出版有限公司,(原文於1993年出版)。
Kotler, P., & Armstrong, G. (1997),行銷學原理(方世榮譯),台北:東華書局股份有限公司,(原文於1996年出版)。
McLeod, J. (2002),諮商概論(李茂興,吳柏毅,黎士鳴譯),台北:弘智文化,(原文於1998年出版)。
Nisbet, R. (1979),西方社會思想史(徐啟智譯),台北:桂冠圖書公司,(原文於1973年出版)。
Sardar, Z. (1999),文化研究(陳貽寶譯),台北:立緒,(原文於1997年出版)。
吳萬益(2002),企業研究方法(2版),台北:華泰書局。
李素馨(1994),典型相關分析-專業程度、遊憩動機和基地屬性認知關係之探討,戶外遊憩研究,7(3),39-62。
林彩梅(2003),多國籍企業論(5版),台北:五南圖書公司。
林靈宏(1994),消費者行為,台北:五南圖書出版公司。
俞文釧(1993),管理心理學,台北:五南圖書公司。
張春興(1986),心理學,台北:東華書局。
張華葆(1987),社會階層,台北:三民書局。
張錦華(1997),多元文化主義與我國廣播政策-以台灣原住民與客家族群為例,廣播與電視,3(3),1-23。許嘉猷(1992),社會階層化與社會流動,台北:三民書局。陳一香(1991),媒介多元化意涵之初探,新聞學研究,58,141-169。陳定國(1982),行銷管理導論(初版),台北:五南圖書出版公司。
傅佩榮(1995),文化與視野的反省,台北:聯合報文化基金會,99-102。
黃俊英(2000),多變量分析(7版),台北:中國經濟企業研究所。
黃俊英(2002),行銷學的世界,台北:天下遠見出版股份有限公司。
楊國樞(1989),中國人心理與行為,台北:桂冠出版社。楊瑞珠(1994),多元文化諮商的本質與要素,高師輔導所刊,1,121-132。趙國新(2005),文化分析,北京:轉引自文化研究網。
盧盛忠,余凱成,徐昶,錢冰鴻(1997),組織行為學理論與與實務,台北:五南書局。
謝安田(1998),企業研究方法論,台北:著者發行。
二、英文部分
Aaker, D. (1991). Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.
Aaker, D. A. (1991, December 1). Guarding the power of a brand name, New York Times, 313.
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 102-120.
Aaker, D. A. (1997). Should you take your brand to where the ac-tion is. Harvard Business Review, 75(5), 135-143.
Adamson, H. (1960). “Man”, culture and society. New York: Ox-ford University Press, 168.
Adelman, P. K. (1987). Occupational complexity, control, and per-sonal income: Their relation to psychological wellbeing in men and women. Journal of Applied Psychology, 72(4), 529-537.
Adler, N. J. (1983). Cross-cultural management research: The os-trich and the trend. Academy of Management Review, 8(2), 226-232.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer expertise. Journal of Consumer Research, 13(4), 411-454.
Alford, B. L., & Biswas, A. (2002). The effects of discount level, price consciousness and sale proneness on consumers’ price perception and behavioral intention. Journal of Business Research, 55(9), 775-783.
Allport, G. W. (1937). Personality: A psychological interpretation. New York: Holt.
Allport, G. W. (1961). Pattern and growth in personality. New York: Holt.
Allport, G. W., & Odbert, H. S. (1936). Trait names: A psycho- lex-ical study. Psychological Monographs, 47(211), 1-30.
Andreasen, A. R. (1977). Consumer complain dose business re-spond. Harvard Business Review, 55(4), 93-101.
Arndt, J. (1967). Role of product-related conversation in the diffu-sion of a new product. Journal of Marketing Research, 4(1), 291-329.
Assael, H. A., & Marvin, R., Jr. (1976). Approaches to market seg-mentation analysis. Journal of Marketing, 40(4), 67-76.
Barsade, S. G., Ward, A. J., Turner, J. D. F., & Sonnenfeld, J. (2000). To your heart's content: A model of affective diversity in top management teams. Administrative Science Quarterly, 45(4), 802-836.
Barwise, P. (1993). Brand equity: Snark or boojum. International Journal of Research in Marketing, 10(1), 93-104.
Bearden, W. O., & Teel, J. E. (1983). Selected determinants of cus-tomer satisfaction and complaint reports. Journal of Mar-keting Research, 20(1), 21-28.
Bellizzi, J. A., Krueckeberg, H. F. Hamilton, J. R., & Martin, W. S. (1981). Consumer perception of national, private, and ge-neric brands. Journal of Retailing, 57(4), 56-70.
Berman, B., & Evans, J. R. (1978). Retail management: A strategic approach(6th ed.). New York: Macmillan Publishing Co. Inc.
Bhote, K. R. (1996). Beyond customer satisfaction to customer loy-alty-the key to greater profitability. New York: American Management Association.
Blackett, T. (1991). The value of brand. Marketing telligence & Planning, 9(1), 27-35.
Blascovich, J., & Tomaka, J. (1991). Measures of self-esteem. In J. P. Robinson, P. R. Shaver, & L. S. Wrightsman (Eds.), Measures of personality and psychological attitudes (pp. 15-160). San Diego: Academic Press.
Bowen, J. T., & Shoemarker, S. (1998). Loyalty: A strategic com-mitment. Cornell Hotel and Restaurant Administration Quarterly, 39(1), 12-25.
Brown, J. D., Bybee, C. R., Wearden, S. T., & Straughan, D. M. (1987). Invisible power: News sources and the limits of di-versity. Journalism Quarterly, 64(1), 45-54.
Brucks, M. (1985). The effects of product class knowledge on in-formation search behavior. Journal of Consumer Research, 12(1), 1-16.
Butterfield, E. C. (1964). The interruption of tasks: Methodological, factual, and theoretical issues. Psychological Bulletin, 62(1), 309-322.
Byrne, D. (1971). The attraction paradigm. New York: Academic Press.
Cardozo, R. N. (1965). An experimental study of consumer effort, expectation and satisfaction. Journal of Marketing Research, 2, 244-249.
Carnevale, A. P., & Stone, S. C. (1995). The American mosaic: An in-depth report on the future of diversity at work. New York: McGraw-Hill, Inc.
Chaudhuri, A. (1999). Does brand loyalty mediate brand equity outcomes. Journal of Marketing Theory & Practice, 7(2), 136-146.
Chernatony, L., & McWilliam, G. (1989). The strategic implications of clarifying how marketers interpret brands. Journal of Marketing Management, 5(2), 153-171.
Churchill, G. A., & Surprenant, C. (1982). An investigation into the determinants of customer satisfaction. Journal of Marketing Research, 19(4), 491-504.
Clark, T. (1990). International marketing and national character: A review and proposal for an integrative. Journal of Marketing, 54(4), 66-79.
Cox, T., Jr. (1993). Cultural diversity in organizations: Theory, re-search & practice. San Francisco: Berrett-Koehler Publish-ers.
Crane, F. G., & Lynch, J. E. (1988). Consumer selection of physi-cian and dentist: A examination of choice critera and cue usage. Journal of Health Care Marketing, 8(3), 16-19.
Curhan, R. C. (1974). The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vege-tables in supermarket. Journal of Marketing, 11(3), 286-294.
Daft, R. L. (1997). Management. Orlando, Florida: The Dryden Press.
Debra, T. (2000). Branding hasn't changed much. MC Technology Marketing Intelligence, 20(1), 90-98.
Deighton, J. (2004). The presentation of self in the information age (No. 04-02). Harvard Business School Marketing Research Papers.
Deluca, J. M., & McDoerll, R. N. (1992). Managing diversity: A strategic grass-roots approach. In S. E. Jackson (Ed.), 1992 diversity in the workplace: Human resources 213 initiatives (pp. 227-247). New York: The Guilford Press.
Dennehy, R. F., & Sims, R. R. (1993). A review and discussion of future issues on diversity and differences. In R. R. Sims & R. F. Dennehy (Eds), Diversity and differences in organizations: Agenda for answers and questions, Westport. (pp. 165-171). Connecticut: Quorum Books.
Dhar, S. K., & Hoch, S. J. (1996). Price discrimination using in-store merchandising. Journal of Marketing, 60(1), 17-30.
Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an inte-grated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99-113.
Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effect of price, brand and store information on buyer’s procduct evaluation. Journal of Marketing Research, 28(3), 307-319.
Douglas, W. (1997). Building strong brands. Journal of the Acad-emy of Marketing Science, 25(3), 260-261.
Dowling, P. J., Welch, D. E., & Schuler, R. S. (1999). International human resource management: Managing people in a multi-national context. Cincinnati, Ohio: South-Westerrn.
Driskell, J. E., Hogan, J., Salas, E., & Hoskin, B. (1994). Cognitive and personality predictors of training performance. Military Psychology, 6(1), 31-46.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990). Consumer behavior (6th ed). New York: The Dryden Press.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1993). Consumer behavior (7th ed.). New York: The Dryden Press.
Engel, J. F., Blackwell, R. D., & Miniard, P. W. (2001). Consumer behavior (9th ed.). New York: The Dryden Press.
Engel, J. F., Kollat, D., & Blackwell, R. D. (1984). Consumer be-havior (4th ed.). New York: Holt, Rinehart and Winston Inc.
Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human Relations, 16(3), 233-240.
Fishbein, M. (1967). Attitudes and the prediction behavior. In M. Fishbein (Ed.), Readings in attitude theory and measurement (pp. 477-492). New York: John Wiley.
Flood, P. (1999). Top management team diversity, group process, and strategic consensus. Strategic Management Journal, 20(5), 445-456.
Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.
Framer, L. A., & Richman, J. A. (1980). The impact of management behavior on planning effectiveness. Management Planning, 19-24.
Furby, L., Fischhoff, B., & Morgan, M. (1991). Rape prevention and self-defense: At what price?. Women’s Studies Interna-tionalForum, 14(1-2), 49-62.
Garvin, D. A. (1984). What does product quality really mean? Sloan Management Review, 26(1), 25-43.
George, B. H. (1955). Brand loyalty-fact or fiction? Advertising Age, 23(2), 53-55.
Grewal, D., Krishnan, R., Baker, J., & Borin, N. (1998). The effect of store name, brand name and price discounts on consum-ers’ evaluations and purchase intentions. Journal of Retail-ing, 74(3), 331-352.
Guilford, J. P. (1959). Three faces of intellect. American Psycholo-gist, 14(8), 469-479.
Guiltinan, J. P. (1999). Launch strategy, launch tactics, and demand Out comes. Journal of Product Innovation Management, 16(6), 509-529.
Gutman, J., & Mills, K. (1982). Fashion life-style, self-concept, shopping orientation, and storepatronage. Journal of Retial-ing, 58(2), 64-86.
Hampden-Turner, C., & Trompenaars, A. (1993). The seven culture of capitalism: Value system for creating wealth in the United States, Japan, Germany, France, Britain, Sweden, and the Netherlands. Journal of International Business Studies, 8(2), 85-102.
Harris, T. E. (1997). Diversity: Importance, ironies, and pathways. In C. D. Brown, C. C. Snedeker, & B. Sykes (Eds.), Conflict and diversity (pp. 17-33). NewJersey: Hampton Press, Inc.
Hartley, S. W., & Cross, J. (1988). How sales promotion can work for and against you. Journal of Consumer Marketing, 5(3), 35-42.
Hawkins, D. I., Best, R. J., & Coney, K. A. (2001). Consumer be-havior: Building marketing strategy (8th ed.). New York: McGraw Hill.
Hill, T. P. (1977). On goods and service. Review of Income and Wealth, 23(4), 315-338.
Hofstede, G. (1980). Culture’s consequences: International differ-ences in work-related values. London, Sage.
Hofstede, G. (1990). Managerial culture and work-related values in india. Organization Studies, 11(1), 106-106.
Hofstede, G. (l993). Cultural constraints in management theories. Academy of Management Executive, 7(1), 81-94.
House, R. J., Hanges, P. J., Javidan, M., Dorfman, P., & Gupta, V. (Eds.). (2004). Culture, leadership, and organizations: The GLOBE study of 62 societies. Thousand Oaks, California: Sage Publications, Inc.
Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. New York: John Willy and Sons.
Hoyer, W. D., & Brown, S. P. (1990). Effects of brand awareness on choice for a common, repeat-purchase product. Journal of Consumer Research, 17(2), 141-148.
Hugstand, P., Taylor, J. W., & Bruce, G. D. (1987). The effects of social risk on consumer information search. Journal of Ser-vice Marketing, 1(1), 47-52.
Jackson, S., Stone, V., & Alvarez, E. (1993). Socialization amidst diversity: Impact of demographics on work team oldtimers and newcomers. In L. Cummings & B. Staw (Eds), Research in organizational behavior (p. 15). Greenwich, Connecticut: JAI Press.
Jamieson, D., & O’Mara, J. (1991). Managing workforce 2000: Gaining the diversity advantage. San Francisco: Jossey-Bass Publishers.
Jehn, K. A., & Northcraft, G. B., & Neal, M. A. (1999). Why dif-ference make a difference: A field study of diversity, conflict, and performance in workgroup. Administrative Science Quarterly, 44(4), 741-763.
Jones, H., & Farquhar, J. D. (2003). Contact management and cus-tomer loyalty. Journal of Financial Services Marketing, 8(1), 71-78.
Jones, J. P. (1990). The double Jeopardy of sales promotion. Havard Business Review, 68(5), 145-152.
Jones, T. O., & Sasser, W. E., Jr. (1995). Why satisfied customer defect. Harvard Business Review, 73(6), 88-99.
Kamins, M. A., & Marks, L. J. (1991). The perception of kosher as a third party certification claim in advertising for familiar and unfamiliar brands. Journal of the Academy of Marketing Science, 19(3), 177-185.
Keller, K. L. (1993). Conceptualizing, measuring, and anaging cus-tomer-based brand equity. Journal of Marketing, 57(1), 1-22.
Keller, K. L. (1993). Conceptualizing, measuring, managing cus-tomer-based brand. Journal of Marketing, 57(1), 1-23.
Kim, H. B., Kim, W. G., & An, J. A. (2003). The effect of con-sumer-based brand equity on firms' financial performance. Journal of Consumer Marketing, 20(4), 335-351.
King, K. W., & Haefner, J. E. (1988). An inverstigation of the ex-ternal physicain search processes. Journal of Health Care Marketing, 8(2), 4-13.
Knight, D., Pearce, C. L., Smith, K. G., Olian, J. D., Sims, H. P., Smith, K. A., Kluckhohn, F., & Strodtbeck, F. L. (1961). Variations in value orientations. Evanston, I11: Reterson.
Kolter, P., & Armstrong, G. (2000). Marketing: An introduction (5th ed.). New Jersey: Prentice Hall.
Kolter, P., & Armstrong, G. (2001). Principle of marketing (9th ed). New York: Prentice Hall.
Körner, Z. (2000, January 4-7). Management of customer relation-ship in business media - The case of the financial industry. Paper presented at the 33rd Hawaii International Conference on System Sciences.
Kolter, P. (1991). Marketing management: Analysis, planning, im-plementation, & control. Englewood Cliffs, New York: Co-lumbia.
Kotler, P. (1992). Marketing management: Analysis, planning, im-plementation, and control (7th ed.). New Jersey: Pren-tice-Hall Inc.
Kotler, P. (1994). Marketing management: Analysis, planning and control (8th. ed.). Englewood Cliffs, New Jersey: Pren-tice-Hall.
Kolter, P. (1996). Principle of marketing. London and NewYork: Prentice Hall
Kotler, P. (2000). Marketing management (10th ed.). New Jersey: Prentice-Hall, Inc.
Kotler, P. (2003). A framework for marketing management (6th ed.). New Jersey: Prentice Hall.
Krieger, N., Williams, D. R., & Moss, N. E. (1997). Measuring so-cial class in US public health research: Concepts, method-ologies, and guidelines. Annual Review Public Health, 18, 341-378.
Krieger, N., Williams, D. R., & Moss, N. E. (1997). Measuring so-cial class in US public health research: Concepts, method-ologies, and guidelines. Annual Review Public Health, 18, 341-378.
Kroeber, A. L., & Klunkhohn, C. (1952). Culture: A critical review ofconcepts and definitions. Cambridge, Massachusetts: Harvard University Press.
Laurent, G., Kapferer, J. N., & Roussel, F. (1995). The underlying structure of brand awareness scrores. Marketing Science, 14(3), 170-179.
Lazer, W. (1963). Life style concept and market. In S. Greyserm (Ed.), Toward scientific marketing (pp. 140-151). Chicago, Illinois: American Marketing Association.
Lichtenstein, D. R., Ridgway, N. M., & Netemeyer, R. G. (1993). Price perceptions and consumer shopping behavior: A field study. Journal of Marketing Research, 30(2), 234-245.
Liebermann, Y., & Flint-Goor A. (1996). Message strategy by product-class type: A matching model. International Journal of Research in Marketing, 13(3), 237-249.
Marcus, B. H. (1975). Modern marketing. New York: Ran House.
Maslow, A. (1970). Motivation and personality. New York: Harper and Row.
McMullan, R., & Gilmore, A. (2003). The conceptual development of customer loyalty measurement: A proposed scale. Journal of Targeting, Measurement & Analysis for Marketing, 11(3), 230-243.
McQuail, D. (1992). Media performance: Mass communication and the public interest. London: Sage Publications.
Mehrabian, A., & Russell, J. A. (1976). Environmental variables in consumer research. Journal of Consumer Research, 3(3), 62-63.
Miller, E. K. (1994). Diversity and its management: Training man-agers for cultural competence with the organization. Man-agement Quarterly, 35(2), 17-23.
Mitchell, T. R., Smyser, C. M., & Weed, S. E. (1975). Locus of con-trol: Supervision and work satisfaction. Academy of Man-agement Journal, 18(1), 623-31
Morrison, A. M. (1992). The new leaders: Guidelines on leadership diversity in America. San Francisco, California: Jossey-Bass Publisher.
Murray, K. B., & Schlacter, J. L. (1990). The impact of services vs. goods on consumers’ assessment of perceived risk and vari-ability. Journal of Academy of Marketing Science, 18(1), 51-65.
Narayandas, N. (1996). The link between customer satisfaction and customer loyalty: An empirical investigation. Unpublished Manuscript, Harvard Business School, 97-117.
Odin, Y., Odin, N., & Valette-Florence, P. (1999). Conceptual and operational aspects of brand loyalty: An empirical investiga-tion. Journal of Business Research, 53(5), 75-84.
Oliver, R. L. (1981). Mearsurement and evaluation of satisfaction progress in retail settings. Journal of Customer Research, 14(3), 495-507.
Oliver, R. L. (1999). Whence consumer loyalty. Journal of Market-ing, 63(3), 33-34.
Oliver, R. L., Rust, R. T., & Varki, S. (1997). Customer delight: Foundations findings and managerial insight. Journal of Retailing, 73(3), 301-340.
Ostrom, A., & Iacobucci, D. (1995). Consumer trade-offs and the evaluation of services. Journal of Marketing, 59(1), 17-28.
Park, C. W., & Lessig, V. P. (1981). Familiarity and its impacts on consumer decision biases and heuristics. Journal of Con-sumer Research, 8(2), 223-230.
Park, C. W., Joworski, B. J., & MacInnis, D. J. (1986). Strategic brand concept-image Management. Journal of Marketing Research, 50(4), 135-145.
Park, C. W., Lawson, R., & Milberg, S. (1989). Memory structure of brand names. Advances in Consumer Research, 16(1), 726-731.
Park, C. W., Mothersbaugh, D. L., & Lawrence, F. (1994). Con-sumer knowledge assessment. Journal of Consumer Re-search, 21(1), 71-82.
Parker, C., & Mathews, B. P. (2001). Marketing intelligence & planning. Bradford, 19(1), 38.
Pelled, L. H., Eisenhardt, K. M., & Xin, K. R. (1999). Exploring the black box: An analysis of work group diversity, conflict, and performance. Administrative Science Quarterly, 44(1), 1-28.
Pervin, L. A. (1970). Personality: Theory, assessment, and research. New York: Wiley.
Pervin, L. A. (1970). Personality: Theory, assessment, and research. New York: Wiley.
Peterson, R. A., & Berger, D. G. (1975). Cycles in symbol produc-tion: The case of popular music. American Sociological Re-view, 40(2), 158-173.
Plummer, J. T. (1974). The concept and application of life segmen-tation. Journal of Marketing, 38(1), 33-37
Quelch, J. A. (1989). Sales promotion management. Englewood Cliffs, New Jersey: Prentice-Hall, Inc.
Rao, A. R., & Kent, B. M. (1988). The moderating effect of prior knowledge on cue utilization in product evaluations. Journal of Consumer Research, 15(3), 253-264.
Rao, A. R., & Ruekert, R. W. (1994). Brand alliances as signals of product quality. Sloan Management Review, 36(1), 87-97.
Robbins, S. P. (2000). Fundamentals of management. New Jersey: Prentice Hall.
Robbins, S. P. (Ed.). (1998). Organization behavior. New Jersey: Prentice- Hill.
Rogers, R. P., & Woodbury, J. R. (1996). Market structure, program diversity, and radio audience size. Contemporary Economic Policy, 14(1), 18-19.
Rotter, J. B. (1971). External control and internal control. Psychol-ogy Today, (5), 37-62.
Rust, R. T., & Oliver, R. L. (2000). Should we delight the customer? Journal of the Academy of Marketing Science, 28(1), 86-94.
Sandhu, D. S. (1995). Pioneers of multicultural counseling: An in-terview with Paul B. Pedersen. Journal of Multicultural Counseling and Development, 23(4), 198-211.
Scherer, F. M. (1970). Industrial market structure and economic performance. Chicago: Rand McNally.
Shimp, T. A., & Bearden, W. (1982). Warrant and other extrinsic cue effect on consumer risk perception. Journal of Con-sumer Research, 9(1), 38-46.
Shiva, N., & Roger, D. (1994). Private brands. The Journal of Con-sumer Marketing, 11(4), 18-29.
Simcha, R. (1986). Comparative and multinational management. New York: John Weliy.
Simon, M. (1970). Influence of brand names on attitudes. Journal of Advertising Research, 10(3), 56-61.
Singh, J., & Sirdeshmukh, D. (2000). Agency and trust mechanisms in consumer satisfactiojn and loyalty judgements. Journal of Academy of Marketing Science, 28(1), 150-167.
Spector, P. E. (1988). Development of the work locus of control scale. Journal of Occupational Psychology, 61(4), 335-340.
Taylor, C. (1994). The politics of recognition. In A. Gutmann (Ed.), Multiculturalism. Princeton: Princeton University Press.
Thakor, M. V., & Katsanis, L. P. (1997). A model of brand and country effects on quality dimensions: Issues and Implica-tions. Journal of International Consumer Marketing, 9(3), 79-100.
Thaler, R. (1985). Mental accounting and consumer choice. Mar-keting Science, 4(3), 199-214.
The Chinese Culture Connection (1987). Chinese values and the search for culture-free dimensions of culture. Journal of Cross-Cultural Psychology, 18(2), 143-164.
Thompson, H. (1998). Marketing strategies: What do your custom-ers really want? Journal of Business Strategy, 19(4), 16-21.
Triandis, H., Kurowski, L., & Gelfand, M. (1994). Workplace di-versity. In H. Triandis, M. Dunnette, & L. Hough (Eds.), Handbook of industrial and organizational psychology (Vol. 4, pp. 769-827). Palo Alto, California: Consulting Psycholo-gist Press.
Van, K., Patrick, D. W., & Kristof, V. W. (1999). The impact of task definition on store-attribute saliences and store. Journal of Retailing, 75(2), 125.
Walters, C. G., & Paul, W. G. (1970). Consumer behaviors: An in-tergrated framework. Illinois: Homewood, Ⅲ, Richard D. Irwin Inc.
Wells, W. D. (1985). Attitudes and behavior: Lessons from the needham life style study. Journal of Advertising Research, 25(1), 40-44.
Wells, W. D., & Prensky, D. (1996). Consumer behavior. New York: John Wiley and Sons.
Wells, W. D., & Tigert, D. J. (1971). Activities, interest, opinions. Journal of Advertising Research, 11(4), 27-35.
Werhane, P. H., & Freeman, R. E. (1997). Encyclopedic dictionary of business ethics. Malden, Massachusetts: Blackwell Pub-lishers Inc.
Westbrook, R. A. (1981). Sources of consumer satisfaction with re-tail outlets. Journal of Retailing, 57(3), 67-85.
Williams, K., & O'Reilly, C. (1998). Demography and diversity in organizations: Areview of 40 years of research. In B. M. Staw & L. L. Cummings (Eds.), Research in organizational behavior (Vol. 20, pp. 77-140). Greenwich, Connecticut: JAI Press.
Williams, R. (1993). Culture is ordinary. In A.Gray & J. McGuigan (Eds.), Studying culture: An introductory reader (pp. 5-14). London: Edward Arnold.
Wind, Y. (1978). Issues & advances in segmentation research. Journal of Marketing Research, 15(3), 217-337.
Winkleby, M. A., Jatulis, D. E., Frank, E, & Fortmann, S. P. (1992). Socioeconomic status and health: How education, income, and occupation contribute to risk factors for cardiovascular disease. American Journal of Public Health, 82(6), 816-820.
Wittenbaum, G., & Stasser, G. (1996). Management of information in small group. In J. Nye & M. Brower (Eds.), What’s social about social cognition? Social cognition research in small groups (pp. 2-28). California: Sage Publications, Inc.
Woodruff, R. B., Ernest, R. C., & Jenkins, R. L. (1983). Modeling consumer satisfaction processes using experience-based norms. Journal of Marketing Research, 20(3), 296-304.
Woodside, A. G., Frey, L. L., & Daly, R. T. (1989). Linking service quality, customer satisfaction, and behavioral intention. Journal of Health Care Marketing, 9(4), 5-7.
Yadav, M. S., & Monroe, K. B. (1993). How buyers perceive sav-ings in a bundle price: An examination of a bundle’s trans-action value. Journal of Marketing Research, 30(3), 350-358.
Yoo, B., & Donthu, N. (2001). Developing and validating a multi-dimensional consumer-based brand equity scale. Journal of Business Research, 52(1), 1-14.
Zaichkowskhy, J. L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352.
Zimbardo, P. G. (1993). Applying social psychology: Implications for research, practice, and training. New Jersey: Lawrence Erlbaum.