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題名:有線電視OTT (Over-the-top)影音平臺經營策略--以凱擘my Video為例
書刊名:視聽傳播
作者:劉敦瑞 引用關係
出版日期:2021
卷期:復刊9=51
頁次:頁187-223
主題關鍵詞:價值網平臺觸媒策略網路效應OTTOver-the-topValue netPlatformCatalyst codeNetwork effects
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:28
  • 點閱點閱:3
期刊論文
1.施俊吉(20120600)。有線電視市場結構與經營區調整政策。人文及社會科學集刊,24(2),165-191。new window  延伸查詢new window
2.Benkler, Yochai(2000)。From Consumers to Users, Shifting the Deeper Structures of Regulation Toward Sustainable Commons and User Access。Federal Communications Law Journal,52(3),561-579。  new window
3.Pilotta, J. J.、Schultz, D. E.、Drenik, G.、Rist, P.(2004)。Simultaneous media usage: A critical consumer orientation to media planning。Journal of Consumer Behaviour,3(3),285-292。  new window
4.Dowling, M.、Lechner, C.、Thielmann, B.(1998)。Convergence--Innovation and Change of Market Structures between Televisions and Online Services。International Journal of Media Management,8(4),31-35。  new window
5.Pramataris, K.、Papakyriakopoulos, D.、Lekako, G.、Mylonopoulos, N.(2001)。Personalized Interactive TV Advertising: The iMEDIA business model。EM-Electronic Markets,11(1),17-25。  new window
6.Kim, Pyungho、Sawhney, Harmeet(2002)。A machine-like new medium--Theoretical examination of interactive TV。Media, Culture & Society,24(2),217-233。  new window
7.簡維克(20071000)。從科技匯流到管制匯流--論NCC成立後的通訊傳播監理政策。科技法學評論,4(2),229-285。new window  延伸查詢new window
8.Rochet, Jean-Charles、Tirole, Jean(2003)。Platform competition in two-sided markets。Journal of the European Economic Association,1(4),990-1029。  new window
9.Rochet, Jean-Charles、Tirole, Jean(2002)。Cooperation among Competitors: Some Economics of Payment Card Associations。RAND Journal of Economics,33(4),549-570。  new window
10.Ganuza, Juan José、Viecens, Maria Fernanda(2014)。Over-the-top (OTT) content: Implications and best response strategies of traditional telecom operators. Evidence from Latin America。Info,16(5),59-69。  new window
11.Baccarne, B.、Evens, T.、Schuurman, D.(2013)。The Television Struggle: an Assessment of Over-the-Top Television Evolutions in a Cable Dominant Market。Communication & Strategies,92(4),43-61。  new window
12.Cusumano, M.(2010)。Technology strategy and management the evolution of platform thinking。Communications of the ACM,53(1),32-34。  new window
13.孫曼蘋(20010300)。青少年家用電腦使用之研究--質化研究法初探。廣播與電視. 政大,16,27-52。new window  延伸查詢new window
14.彭心儀、鄭嘉逸(2013)。新興視聽傳輸平台之管制概念初探--由OTT TV談起。NCP Newsletter,53。  延伸查詢new window
15.Hendriks, Patrick(1995)。Communications Policy and Industrial Dynamics in Media Markets: Toward a Theoretical Framework for Analyzing Media Industry Organization。Journal of Media Economics,8(2),61-76。  new window
16.Nielsen Television Audience Measurement(20200608)。專題報告:後疫情時代回不去的改變。能力雜誌。  延伸查詢new window
會議論文
1.蔡念中、劉敦瑞(2009)。從消費者需求觀點看當今有線電視數位化問題。傳播與科技研討會。新竹:交通大學傳播所。  延伸查詢new window
2.Wu, Wai Sang、Leung, G. L. K.(2013)。Three Network Convergence and OTT TV: Old Issue and New Battle。The 2013 Annual Conference of International Association for Media and Communication Research,(會議日期: 25-29 June 2013)。  new window
研究報告
1.國家通訊傳播委員會(2018)。電視使用行為及滿意度調查報告。國家通訊傳播委員會。  延伸查詢new window
2.曾國峰(2008)。「媒介經濟學:建構多元觀點對話的可能」專書寫作計畫 (計畫編號:NSC96-2420-H004-002-MY2)。  延伸查詢new window
3.Baldwin, C. Y.、Woodard, C. J.(2008)。The architecture of platforms: A unified view。Harvard Business School。  new window
4.資策會(20100517)。圍牆外的園圃:OTT影音服務發展評析。  延伸查詢new window
學位論文
1.何吉森(2007)。通訊傳播規範之整合與建構研究(博士論文)。世新大學。new window  延伸查詢new window
2.蘇瑛玟(2007)。台灣有線電視產業之競合分析(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Burgess, Jean、Green, Joshua(2009)。YouTube: Online video and participatory culture。Polity Press。  new window
2.陳威如、余卓軒(2013)。平台革命:席捲全球社交、購物、遊戲、媒體的商業模式創新。商周。  延伸查詢new window
3.Kung-Shankleman, Luck(2000)。Inside the BBC and CNN: Managing Media Organizations。Routledge。  new window
4.Baldwin, Thomas F.、McVoy, D. Stevens、Steinfield, Charles(1996)。Convergence: Integrating Media, Information & Communication。Sage Publications。  new window
5.McQuail, Denis、劉慧雯、陳芸芸(2003)。特新大眾傳播理論。臺北:韋伯文化國際出版有限公司。  延伸查詢new window
6.胡幼慧(1996)。質性研究:理論、方法及本土女性主義研究實例。臺北市:巨流出版社。  延伸查詢new window
7.Pavlik, John V.(1998)。New media technology : cultural and commercial perspectives。Allyn and Bacon。  new window
8.Breandenburger, Adam M.、Nalebuff, Barry J.、許恩得(2004)。競合策略:賽局理論的經營智慧。台北:培生教育。  延伸查詢new window
9.Compaine, B. M.、Gomery, D.(2000)。Who owns the media? Competition and concentration in the mass media industry。Mahwah, NJ:Lawrence Erlbaum Association。  new window
10.Neuman, W. Lawrence、朱柔若(2000)。社會研究方法:量化與質化取向。臺北:揚智出版社。  延伸查詢new window
11.江亦瑄、何吉森、谷玲玲、林翠絹、許也翔、許文宜、劉幼琍(2017)。OTT TV的創新服務、經營模式與政策法規。五南。  延伸查詢new window
12.彭芸(20110000)。NCC與數位匯流:匯流政策芻議。臺北市:風雲論壇。new window  延伸查詢new window
13.McQuail, Denis(1992)。Media Performance: Mass Communication and the Public Interest。Sage Publications。  new window
14.蔡念中、江亦瑄、劉敦瑞(2010)。數位媒體匯流。五南。  延伸查詢new window
15.陳威如、王詩一(2017)。決勝平台時代:第一本平台化轉型實戰攻略。商業週刊。  延伸查詢new window
16.Evans, David S.、Schmalensee, Richard、李芳齡(2007)。企業觸媒策略:觸媒型企業多邊平台的制勝法則。天下雜誌。  延伸查詢new window
17.Sherman, Barry L.、林念生、管中祥、林文益(2001)。電子傳播管理。麥格羅希爾。  延伸查詢new window
18.Lotz, Amanda D.(2018)。We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All。The MIT Press。  new window
19.Brandenburger, Adam M.、Nalebuff, Barry J.(1996)。Co-Opetition。Crown Religion。  new window
20.International Telecommunication Union(2014)。Glossary and terminology of IP-based TV-related multimedia services, by Telecommunication Standardlization Sector of ITU。  new window
21.International Telecommunication Union(2012)。Regulating 'Over-the-Top' Services by ITU。  new window
22.Parker, Geoffrey G.、Van Alstyne, Marshall W.、Choudary, Sangeet Paul(2017)。Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You。W W Norton & Co Inc。  new window
23.Willis, Jim、Willis, Diane B.(1993)。New Direction in Media Management。Newbury Park。  new window
24.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
25.Patton, Michael Quinn、吳芝儀、李奉儒(1995)。質的評鑑與研究。桂冠圖書股份有限公司。  延伸查詢new window
26.Evans, David S.、Schmalensee, Richard(2007)。Catalyst Code: The Strategies Behind the World's Most Dynamic Companies。Boston, Massachusetts:Harvard Business School Press。  new window
其他
1.台灣數位匯流發展協會(2012)。數位匯流大調查,趨勢民調。  延伸查詢new window
2.Office of Communications(2018)。Competition Issues in Television and Brosdcasting。  new window
3.(2020)。每季營運報告,https://www.cht.com.tw/zh-tw/home/cht/investors/financials/quarterly-earnings。  new window
4.國家通訊傳播委員會(2020)。2019年通訊傳播績效報告,https://www.ncc.gov.tw/chinese/news.aspx?site-content-sn=4196。  延伸查詢new window
5.管中祥(20130614)。左右頻道生死的壟斷性力量,http://opinion.cw.com.tw/blog/profile/47/article/404。  延伸查詢new window
6.唐子晴(20190128)。Netflix正式進駐MOD,台灣內容產業帶來2大動能,https://www.bnext.com.tw/article/52097/netflix-mod-?。  延伸查詢new window
7.陳曉莉(20200422)。武漢肺炎效應:Netflix今年首季增加的用戶數比預期多一倍,https://www.ithome.com.tw/news/137139。  延伸查詢new window
8.(20200513)。疫情下的流量成長,OTT業者與實體戲院的複雜情結,https://www.thenewslens.com/article/134820。  延伸查詢new window
9.(2020)。台灣OTT市場隨選影視戰況分析,凱度洞察。,https://kantar.com.tw/MailSources/InfoPulse/2020/03/2020_March_Kantar_Taiwan_and_LifePoints_Report_OTT_trend_report(PART_I).pdf。  new window
10.(2013)。Winning the OTT War: Strategies for Sustainable Growth,http://www.atkearney.com/paper/-/asset-publisher/dVxv4Hz2h8bS/content/winning-the-ott-war-strategies-for-sustainable-growth/10192。  new window
11.FCC(2012)。What you need to know about the digital TV transition,http://www.dtv.gov/needtoknow.html。  new window
12.Nakashima, R.(20130407)。Broadcasters worry about 'zero tv' homes,http://bigstory.ap.org/article/broadcasters-worry-about-zero-tv-homes。  new window
圖書論文
1.Yoffie, D. B.(1997)。CHESS and Competing in the Age of Digital Convergence。Competing in the Age of Digital Convergence。Boston, MA:Harvard Business School Press。  new window
2.Garnham, N.(1996)。Constraints on Multimedia Convergence。Information & communication technologies. Visiors & Redties。Oxford Union Press。  new window
3.Lessig, Lawrence(2001)。The Law of the Horse: What Cyberlaw Might Teach。Communications Law and Policy: Cases and Materials。Aspen Law and Business。  new window
4.Sakamoto, A. R.、Villar, C. B.、Martins, M. E.(2012)。Open Innovation and Collaborative Network in Supply Chain: The Case of Open IPTV Forum。Open Innovation at Firms and Public Administrations: Technologies for Value Creation。  new window
 
 
 
 
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