參考文獻
一、中文部份
內政部(2005)，中華民國臺閩地區內政統計月報，台北：內政部。
內政部戶政司(2005)，中華民國臺閩地區重要人口指標[線上資料]，來源：http://www.ris.gov.tw/ch4/static/st27-1-91.html [2005, January 31]。
方世榮(2002)，基礎統計學(2版)，台北：華泰文化事業股份有限公司。
王保進(2004)，多變量分析：套裝程式與資料分析，台北：高等教育文化事業有限公司。
王振寰，瞿海源(2000)，社會學與台灣社會，台北：巨流圖書公司。
王瀅惠(2003)，資訊式廣告內容線索、廣告訊息涉入對衝動性購買行為之影響，國立高雄第一科技大學行銷與流通管理研究所未出版之碩士論文。
王鶴儒(1995)，衝動性購買行為之研究-以淡江大學理工商管學生之服飾購買行為為例，私立淡江大學國際企業學研究所未出版之碩士論文。
吳清山(1998)，初等教育，台北：五南圖書出版股份有限公司。
李仁芳(1981)，兒童資訊處理與消費行為發展之研究，國立政治大學企業管理研究所未出版之博士論文。
李志鴻(1997)，規範性評估、價格水準對衝動性購買行為之影響，國立台灣大學商學研究所未出版之碩士論文。
周文賢(2002)，多變量統計分析：SAS/STAT使用方法，台北：智勝文化。
周慧如(2002, May 21)，去年人口成長、出生率皆創新低，中國時報(台北)，1版。
林玉芳(2001)，衝動性特質、社會能見度對規範性評估及衝動性購買行為之影響，國立中央大學企業管理研究所未出版之碩士論文。
林芳如(2001)，國小學童金錢態度及其相關因素之研究，國立臺南師範學院國民教育研究所未出版之碩士論文。
林建煌(2002)，消費者行為，台北：智勝文化事業有限公司。
林師模，陳苑欽(2003)，多變量分析：管理上的應用(初版)，台北：雙葉書廊。
林福榮(2002)，消費者衝動性購買之資訊整合模式研究，國立高雄第一科技大學行銷與流通管理研究所未出版之碩士論文。
林靈宏(1999)，消費者行為學，台北：五南圖書出版有限公司。
高崇雲(1999)，我國僑民教育現況與展望，僑民教育學術講座(pp. 17-46)，台北：僑民教育委員會。
張春興(1996)，教育心理學：三化取向的理論與實踐，台北：台灣東華書局。
張榮輝(1995)，正視「南向政策」中一顆燦爛的明星—談馬來西亞華人文化教育的過去、現在、未來—一個異域文化教育的現實、理想與希望，東南亞華人教育研討會論文集(pp. 385-413)，屏東：國立屏東師範學院。
張碩峰(2002)，消費者衝動性購買行為影響因素之研究，國立中山大學企業管理研究所未出版之碩士論文。
梁懷茂(1984)，社會學，台北：黎明文化事業股份有限公司。
訪問何曉絹紀錄(2004, June 19)，國立台灣師範大學英語學系暨師馬同學會教育資料股股長，國立台灣師範大學，台北。
訪問譚海群紀錄(2004, July 30)，國立台灣師範大學國文學系暨師馬同學會會員，國立台灣師範大學，台北。
許敏溶(2002，January 26)，絕地大反攻，教部前進東南亞招生：擬與國內公私立大學研商，至少募集十所以上優秀學校，最快今年七、八月赴國外舉行大學博覽會，中央日報(台北)，14版。
陳金雄(2000)，「擴大招收華裔子弟來台升學」策略與作法之研究 ，第二屆僑民教育學術研討會，台北：教育部僑民教育委員會。
陳金雄(2001)，僑生大學先修班在僑生教育上所扮演之角色及其績效之研究(國科會，No. NSC 89-2413-H-226-001)，台北：行政院國家科學委員會。
陳銘慧(2002)，溝通策略、消費者衝動性特質、產品特質對衝動性消費行為之影響，國立台灣大學商學研究所未出版之博士論文。程榕寧(2005, May 30)，大馬「繁體一夕變簡體」，東南亞：繁體字維持到二十世紀末，現已棄繁就簡；香港：以前透過台灣書了解世界，現在靠大陸書，聯合報(台北)，9版。
黃英忠，曹國雄，黃同圳，張火燦，王秉鈞(1998)，人力資源管理(初版)，台北：華泰書局。
楊純宜(2002)，以情緒強度、物質主義傾向來探討自我表達消費動機、衝動性消費與享樂購物傾向，國立政治大學廣告研究所未出版之碩士論文。
葉展彰(2001)，電視廣告、折價券的發放與兒童對速食餐廳品牌態度及消費意願之相關研究，私立世新大學觀光研究所未出版之碩士論文。
僑務委員會(2003)，僑生輔導手冊，台北：僑務委員會僑生輔導室。
僑務委員會(2004)，中華民國九十二年僑務統計年報，台北：僑務委員會。
僑務委員會(2004)，中華民國僑務委員會僑生統計表[線上資料]，來源：http://www.ocac.gov.tw/public/public.asp?selno=120& no= 120&level=B[2004, August 1]。
劉美琪，許安琪，漆梅君，于心如(2000)，當代廣告：概念與操作，台北：學富文化事業有限公司。
劉莉芬(2002)，以認知理論探討兒童對幽默笑話觀點之研究，國立台灣師範大學華語文教學研究所未出版之碩士論文。
劉毅志，黃深勳，王石番，鐘有輝，陳文玲，郭文耀(1992)，廣告學，台北：國立空中大學。
蔡文輝(2000)，社會學，台北：三民書局股份有限公司。
蔡美瑛(1993)，電視廣告、人際互動與青少年的衝動性購買(compulsive buying)，廣告學研究，2，157-185。蔡瑞宇(1996)，顧客行為學，台北：天一圖書公司。
謝安田(1998)，企業研究方法論，台北：中國文化大學商學院。
謝蕙蓮(2004)，吸引外籍生台灣獎學金月發2.5萬[線上資料]，來源：http://enews.tp.edu.tw/News/News.asp?iPage=1& UnitId =154&NewsId=12160#news[2004, September 7]。
蘇立立(2003, October 13)，刷卡狂躁症恐引爆金融危機-立委：九百萬人陷入衝動性消費、借貸性理財；應限制銀行循環利息，導正民眾正確理財觀，工商時報(台北)，4版。
二、英文部分
Ainslie, G. (1975). Specious reward: A behavioral theory of impul-siveness and impulse control. Psychological Bulletin, 82(4), 463-496.
Alba, J. W., & Hutchinson, J. W. (1987). Dimensions of consumer ex-pertise. Journal of Consumer Research, 13(4), 411-454.
American Psychiatric Association (1987). Diagnostic and statistical manual of mental disorder. Washington, DC: American Psychi-atric Association.
Applebaum, W. (1951). Studying consumer behavior in retail stores. Journal of Marketing, 16(2), 172-178.
Bandura, A. (1977). Social learning theory. Englewood Cliffs, New Jersey: Prentice-Hall.
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Englewood Cliffs, New Jersey: Prentice-Hall.
Baron, J., Badgio, P., & Gaskins, I. W. (1986). Cognitive style and its improvement: A normative approach. In: R. J. Sternberg(Ed.). Advances in the Psychology of Human Intelligence, Vol. 3, Hillsdale, New Jersey: Erlbaum.
Bearden, W. O., & Etzel, M. J. (1982). Reference group influence on product and brand purchase decisions. Journal of Consumer Research, 9(2), 183-194.
Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(4), 473-481.
Beatty, S. E., & Ferrell, M. E. (1998). Impulse buying: Modeling its precursors. Journal of Retailing, 74(2), 169-191.
Belk, R. W. (1984). Three scales to measure constructs related to ma-terialism: Reliability, validity, and relationships to measures of happiness. Advances in Consumer Research, 11(1), 291-297.
Belk, R. W. (1985). Materialism: Trait aspects of living in the material world. Journal of Consumer Research, 12(3), 265-280.
Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer behavior. Ft. Worth, Tex. : Harcourt College Publishers.
Blattberg, R. C., & Neslin, S. A. (1990). Sales promotion: Concepts, methods, and strategies. Englewood Cliffs, New Jersey: Pren-tice-Hall.
Burnkrant, R. E., & Cousineau, A. (1975). Informational and norma-tive social influence on buyer behavior. Journal of Consumer Research, 2(3), 206-215.
Burton, S., Lichtenstein, D. R., Netemeyer, R. G. & Garretson, J. A. (1998). A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates. Journal of the Academy of Marketing Science, 26(4), 293-306.
Bush, A. J., Smith, R., & Martin, C. (1999). The influence of con-sumer socialization variables on attitude toward advertising: A comparison of African-Americans and Caucasians. Journal of Advertising, 28(3), 13-24.
Campbell, E. Q. (1969). Adolescent socialization. In D. A. Goslin (Ed.), Handbook of Socialization Theory and Research. Chicago: Rand McNally.
Cater, D., & Strickland, S. (1975). TV violence and the child: The evolution and fate of the surgeon general’s report. New York: Russell Sage Foundation.
Clark, P. W., Martin, C. A., & Bush, A. J. (2001). The effect of role model influence on adolescents’ materialism and marketplace knowledge. Journal of Marketing Theory and Practice, 9(4), 27-36.
Clover, V. T. (1950). Relative importance of impulse buying in retail stores. Journal of Marketing, 15(1), 66-70.
Cobb, C. J., & Hoyer, W. D. (1986). Planned versus impulse purchase behavior. Journal of Retailing, 62(4), 384-409.
Cohen, J. B., & Golden, E. (1972). Informational social influence and product evaluation. Journal of Applied Psychology, 56(1), 54-59.
Consumer Buying Habits Studies, E. I. Dupont de Nemours and Co., 1945, 1949, 1954, 1959, 1965.
Cox, K. (1964). The responsiveness of food sales to shelf space changes in supermarkets. Journal of Marketing Research, 1(2), 63-67.
Cullen, J. B. (1999). Multinational management: A strategic approach. Cincinnati, Ohio: South-Western College Publishing.
Deutsch, M., & Gerard, H. B. (1955). A study of normative and in-formational social influences upon individual judgement. Jour-nal of Abnormal Psychology, 51(3), 629-636.
DeVellis, R. F. (1991). Scale development: Theory and applications. Thousand Oaks, California: Sage.
Dholakia, U. M. (2000). Temptation and resistance: An integrated model of consumption impulse formation and enactment. Psy-chology & Marketing, 17(11), 955-982.
Dittmar, H., Beattie, J., & Friese, S. (1995). Gender identity and mate-rial symbols: Objects and decision considerations in impulse purchases. Journal of Economic Psychology, 16(3), 491-511.
Donthu, N., & Gilliland, D. (1996). Observations: The infomercial shopper. Journal of Advertising Research, 36(2), 69-76.
Foxall, G. R., & Goldsmith, R. E. (1994). Consumer psychology for marketing. London and New York: Routledge.
Gardner, M. P., & Rook, D. W. (1988). Effects of impulse purchases on consumers’ affective states. Advances in Consumer Research, 15(1), 127-130.
Gronhaug, K., & Venkatesh, A. (1986). Products and services in the perspective of consumer socialisation. European Journal of Marketing, 20(10), 55-65.
Gunter, B., & Furnham, A. (1998). Children as consumers. London and New York: Routledge.
Hair, J. F., Anderson, R. E., Tatham, R. L., & Black, W. C. (1998). Multivariate data analysis. Englewood Cliffs, New Jersey: Prentice- Hall.
Hausman, A. (2000). A multi-method investigation of consumer moti-vations in impulse buying behavior. Journal of Consumer Mar-keting, 17(5), 403-419.
Hayes-Roth, B. (1977). Evaluation of cognitive structures and proc-esses. Psychological Review, 84(3), 260-278.
Hergenhahn, B. R., & Olson, M. H. (2001). An introduction to theo-ries of learning. New Jersey: Prentice-Hall.
Herzog, T. R. (1996). Research methods and data analysis in the so-cial sciences. New York : HarperCollins Colege Publishers.
Hirschman, E. C. (1980). Innovativeness, novelty seeking, and con-sumer creativity. Journal of Consumer Research, 7(3), 283-295.
Hirschman, E. C. (1992). The consciousness of addiction: Toward a general theory of compulsive consumption. Journal of Con-sumer Research, 19(2), 155-179.
Hoch, S. J., & Loewenstein, G. F. (1991). Time-inconsistent prefer-ences and consumer self-control. Journal of Consumer Research, 17(4), 492-507.
Hofstede, G. (1980). Culture’s consequences: International differences in work-related values. Beverly Hills, California: Sage.
Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw-Hill.
Iyer, E. S. (1989). Unplanned purchasing: knowledge of shopping en-vironment and time pressure. Journal of Retailing, 65(1), 40-57.
Jarboe, G. R., & McDaniel, C. D. (1987). A profile of browsers in re-gional shopping malls. Journal of the Academy of Marketing Science, 15(1), 46-53.
Johnson, R. A., & Bhattacharyya, G. K. (1996). Statistics: Principles and methods. New York: John Wiley and Sons.
Jones, M. A., Reynolds, K. E., Weun, S., & Beatty, S. E. (2003). The product-specific nature of impulse buying tendency. Journal of Business Research, 56(7), 505-511.
Kruglinski, A. (1995). Smart shoppers will evaluate all the options. Railway Age, 196(7), 10.
Levy, M. F. (1976). Deferred gratification and social class. The Jour-nal of Social Psychology, 100(1), 123-135.
Light, D., & Keller, S. (1985). Sociology. London: McGraw-Hill.
Mangleburg, T. F., & Bristol, T. (1998). Socialization and adolescents’ skepticism toward advertising. Journal of Advertising, 27(3), 11-21.
Mangleburge , T. F., Grewal, D., & Bristol, T. (1997). Socialization, gender, and adolescent’s self-reports of their generalized use of product labels. The Journal of Consumer Affairs, 31(2), 255-279.
Marks, L. J., & Olson, J. C. (1981). Toward a cognitive structure con-ceptualization of product familiarity. Advances in Consumer Research, 8(1),145-150.
Mascarenhas, O. A., & Higby, M. A. (1993). Peer, parent, and media influences in teen apparel shopping. Journal of the Academy of Marketing Science, 21(1), 53-58.
Miller, C. (1993). Study says PC shoppers are knowledgeable and ex-perienced. Marketing News, 27(20), 5.
Mischel, W. (1961). Preference for delayed reinforcement and social responsibility. Journal of Abnormal and Social Psychology, 62(1), 1-7.
Moore, J. N., Raymond, M. A., Mittelstaedt, J. D., & Tanner, J. F. (2002). Age and consumer socialization agent influences on adolescents’ sexual knowledge, attitudes, and behavior: Implica-tions for social marketing initiatives and public policy. Journal of Public Policy & Marketing, 21(1), 37-52.
Moore, R. L., & Stephen, L. F. (1975). Some communication and demographic determinants of adolescent consumer learning. Journal of Consumer Research, 2(2), 80-92.
Moschis, G. P. & Churchill, G. A. (1978). Consumer socialization: A theoretical and empirical analysis. Journal of Marketing Re-search, 15(4), 599-609.
Moschis, G. P. (1976). Acquisition of the consumer role by adolescent. Unpublished doctoral dissertation, Graduate School of Business, University of Wisconsin, Madison.
Moschis, G. P. (1978). Teenager’s responses to retailing stimuli. Jour-nal of Retailing, 54(4), 80-93.
Moschis, G. P. (1981). Patterns of consumer learning. Journal of Academy of Marketing Science, 9(2), 110-117.
Moschis, G. P. (1985). The role of family communication in consumer socialization of children and adolescents. Journal of Consumer Research, 11(4), 898- 913.
Moschis, G. P. (1987). Consumer socialization: A life-cycle perspec-tive. Lexington, Massachusetts: Lexington Books.
Moschis, G. P., & Moore, R. L. (1979). Family communication and consumer socialization. Advances in Consumer Research, 6, 359-363.
Moschis, G. P., & Moore, R. L. (1980). Purchasing behavior of ado-lescent consumers, in 1980 AMA Educator’ Conference Pro-ceedings, Chicago: Amercian Marketing Association, 89-92.
Moschis, G. P., Moore, R. L., & Smith, R. B. (1984). The impact of family communication on adolescent consumer socialization. Advances in Consumer Research, 11(1), 314-319.
Mowen, J. C. (1987). Consumer behavior. New York: Macmillan.
Nachmias, D., & Nachmias, C. (1987). Research methods in the social sciences. New York: St. Martin’s Press.
National Institute of Mental Health (1982). Television and behavior: Ten years of scientific progress and implications for the Eighties (Vols. 1 and 2). Washington, D. C.: U. S. Government Printing Office.
Nesbitt, S. (1959). Today’s housewives plan menus as they shop. Nesbitt Associates Release, 2-3.
Nunnally, J. C. (1978). Psychometric theory. New York: McGraw- Hill.
O’Guinn, T. C., & Faber, R. J. (1989). Compulsive buying: A phe-nomenological exploration. Journal of Consumer Research, 16(2), 147-157.
Park, C. W., & Lessig, V. P. (1977). Students and housewives: Differ-ences in susceptibility to reference group influence. Journal of Consumer Research, 4(2), 102-110.
Park, C. W., & Lessig, V. P. (1981). Familiarity and its impacts on consumer decision biases and heuristics. Journal of Consumer Research, 8(2), 223-230.
Parsons, T., Bales, R., & Shils, E. A. (1953). Working papers in the theory of action. Glencoe, Illinois: The Free Press.
Patterson, L. W. (1963). In-store traffic flow. New York: Point-of-Purchase Advertising Institute.
Petty, R. E., & Cacioppo, J. T. (1984). The effects of involvement on responses to argument quantity and quality: Central and periph-eral routes to persuasion. Journal of Personality and Social Psychology, 46(1), 69-81.
Phelan, G. K., & Schvaneveldt, J. D. (1969). Spending and saving patterns of adolescent siblings. Journal of Home Economics, 61(2), 104-109.
Piaget, J., & Inhelder, B. (1969). The child’s conception of space. New York: Norton.
Pincus, S., & Waters, L. K. (1977). Informational social influence and product quality judgments. Journal of Applied Psychology, 62(5), 615-619.
Piron, F. (1991). Defining impulse purchasing. Advances in Consumer Research, 18(1), 509-514.
Raju, P. S. (1980). Optimum stimulation level: Its relationship to per-sonality, demographics, and exploratory behavior. Journal of Consumer Research, 7(3), 272-282.
Rao, A. R., & Monroe, K. B. (1988). The moderating effect of prior knowledge on cue utilization in product evaluation. Journal of Consumer Research, 15(2), 253-264.
Rich, G. A. (1997). The sales manager as a role model: Effects on trust, job satisfaction, and performance of salespeople. Journal of the Academy of Marketing Science, 25(4), 319-328.
Richins, M. L. (1994). Special possessions and the expression of ma-terial values. Journal of Consumer Research, 21(4), 522-533.
Richins, M. L., & Dawson, S. (1992). A consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
Riesman, D., & Roseborough, H. (1955). Careers and consumer be-havior. In L. C. Clark ( Ed.), Consumer behavior: The life cycle and consumer behavior. New York: New York University.
Ronen, S. (1984). Comparative and international management. New York: John Wiley.
Rook, D. W. (1987). The buying impulse. Journal of Consumer Re-search, 14(2), 189-199.
Rook, D. W., & Fisher, R. J. (1995). Normative influences on impul-sive buying behavior. Journal of Consumer Research, 22(3), 305-313.
Rook, D. W., & Gardner, M. P. (1993). In the mood: Impulse buying’s affective antecedents, pp. 1-28 in Janeen Arnold-Costa and Russell W. Belk (Eds.), Research in Consumer Behavior, Vol. 6, Greenwich, CT: JAI press.
Rook, D. W., & Hoch, S. J. (1985). Consuming impulses. Advances in Consumer Research, 12(1), 23-27.
Ryan, M. S. (1965). Factors related to satisfaction with girls’ blouses and slips: A comparison of mothers’ and adolescent daughters’ opinions. New York: Cornell University.
Saunders , J. R., Samli, A. C., & Tozier, E. F. (1973). Congruence and conflict in buying decisions of mothers and daughters. Journal of Retailing, 49(3), 3-18.
Schaefer, R. T. (2001). Sociology. Boston, Mass. : McGraw-Hill.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer behavior. New Jersey: Prentice-Hall.
Schlosser, S., Black, D. W., Repertinger, S., & Freet, D. (1994). Compulsive buying: Demography, phenomenology, and comor-bidity in 46 subjects. General Hospital Psychiatry, 16(3), 205-212.
Sekaran, U. (2000). Research methods for business: A skill-building approach. New York: John Wiley & Sons.
Sheth, J. N., Mittal, B., & Newman, B. I. (1999). Customer behavior: Consumer behavior and beyond. Fort Worth, Texas: The Dryden Press.
Shim, S. (1996). Adolescent consumer decision-making styles: The consumer socialization perspective. Psychology & Marketing, 13(6), 547-569.
Shim, S., & Gehrt, K. C. (1996). Hispanic and Native American ado-lescents: An exploratory study of their approach to shopping. Journal of Retailing, 72(3), 307-324.
Sigelman, C. K., & Shaffer, D. R. (1991). Life-span human develop-ment. California: Brooks/Cole.
Singer, D. G. (1983). A time to reexamine the role of television in our lives. American Psychologist, 38(7), 815-816.
Singer, J. L., & Singer, D. G. (1981). Television, imagination, and ag-gression: A study of preschoolers. New Jersey: Erlbaum.
Singer, J. L., & Singer, D. G. (1983). Psychologists look at television: Cognitive, developmental, personality, and social policy impli-cations. American Psychologist, 38(7), 826-834.
Singh, N., Kwon, I. W., & Pereira, A. (2003). Cross-cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups. Psychology & Marketing, 20(10), 867-881.
Sirgy, J. M., Lee, D., Wright, N., Kosenko, R., Meadow, H. L., Rahtz, D., Cicic, M., Jin, G. X., Yarsuvat, D., & Blenkhorn, D. (1998). Does television viewership play a role in the perception of qual-ity of life? Journal of Advertising, 27(1), 125-142.
Solomon, M. R. (2001). Consumer behavior. New Jersey: Prentice- Hall.
Sproles, G. B., & Kendall, E. L. (1986). A methodology for profiling consumers’ decision-making styles. The Journal of Consumer Affairs, 20(2), 267-279.
Stark, M. (1999). Confessions of a cross-shopper. Brandweek, 40(28), 16-17.
Stern, H. (1962). The significance of impulse buying today. Journal of Marketing, 26(2), 59-62.
Strotz, R. H. (1956). Myopia and inconsistency in dynamic utility maximization. Review of Economic Studies, 23(3), 165-180.
Turner, J., & Brandt, J. (1978). Development and validation of a simulated market to consumer skills. Journal of Consumer Af-fairs, 12(2), 266- 276.
Vener, A. M. (1957). Adolescent orientation to clothing: A social psy-chological interpretation. Unpublished doctoral dissertation, Michigan State University.
Vreeland, L. (1993). How to be a smart shopper. Black Enterprise, 24(1), 84-88.
Ward, S. (1974). Consumer socialization. Journal of Consumer Re-search, 1(2), 1-14.
Ward, S., & Wackman, D. B. (1971). Family and media influences on adolescent consumer learning. American Behavioral Scientist, 14(3), 415-427.
Ward, S., & Wackman, D. B. (1973). Effect of television advertising on consumer socialization. Cambridge, Massachusetts: Market-ing Science Institute.