:::

詳目顯示

回上一頁
題名:應用二維權力方法探討金酒公司通路權力之研究
作者:陳滄江
作者(外文):Tsang-Chaing Chen
校院名稱:淡江大學
系所名稱:管理科學研究所博士班
指導教授:李培齊
學位類別:博士
出版日期:1911
主題關鍵詞:強制權專家權親和權獎賞權法制權結構方程模式二維權力模式Coercive powerExpert powerLikability powerReward powerReferent PowerStructural Equation ModelingBivariate Power Model
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:0
  • 點閱點閱:39
在現今激烈的產業競爭環境中,企業產品銷售的成敗通常與其通路成員間的關係好壞,有著密不可分的關係,故通路權力是一個重要的問題。在本研究中主要以金酒公司作為個案研究,利用結構方程模式進行探討金酒公司與零售商之間通路權力關係模式,然而結構方程模式的研究結果,只能判斷正負影響,而以Kano模式為基礎的二維權力模式,可進一步說明影響之類型。因此,本研究進一步將結構方程模式之研究結果整合以Kano二維品質模式為基礎的二維權力模式,藉以找出真正影響通路成員間較為關鍵的權力要素。本研究結果顯示,「強制權」、「專家權」、「親和權」與「獎賞權」會影響到金酒公司通路權力;其次,透過二維權力方法得知,「強制權」與「專家權」為反轉權力,「親和權」與「獎賞權」為魅力權力。未來金酒公司可加強運用「魅力權力」,避免過度使用「反轉權力」,以強化通路成員間合作之關係。
There have an inseparable relationship between the sales success of product selling and channel members in today''s fiercely competitive environment. This research explores the power relationship between the Kinmen Kaoliang Liquor Inc. (KKL) and whoes retailers by the Structural Equation Modeling (SEM). However the result of SEM only decides the relationship is positive or negative, two-dimensional power model based on Kano’s model could explain the effect type further. Therefore, this research integrates the result of SEM and the two-dimensional power model based on Kano’s model to find the real key power factor to affect the channel members. In this research to show that affecting the channel power of KKL is among the Coercive power, Expert power, Likability power and Reward power. In addition to, the Coercive power and the Expert power are Reverse power; the Legitimate power and Reward power are Attractive power by bivariate power approach (BPA). The KKL should enhance the Attractive power that avoids applying the Reverse power to strengthen the collaborative relationship with channel members.
一、中文部分
[1]胡同來,莊紹妤,謝文雀和郭人介,2010,通路權力、通路氣候、夥伴關係與合作績效之研究:數位相機產業實證,管理與系統,第17卷,第2期,頁183-205。new window
[2]張心馨和莊雙喜,2007,電子化夥伴關係管理對通路權力運用、協同商務關係及通路合作績效之研究,資訊管理學報,第14卷,第1期,頁209-235。
[3]張旭華和呂鑌洧,2007,整合二維品質模式與品質機能展開應用於高等技職教育服務之實證研究,品質學報,第14卷,第4期,頁405-421。
[4]湯玲郎和莊態旭,2004,Kano 二維模式在開發汽車設備品質功能之研究,管理學報,第21卷,第3期,頁311-330。
[5]湯玲郎和陸思穎,2004,以Kano模式探討國內手機功能與服務品質之研究,品質學報,第11卷,第3期,頁193-205。
[6]劉明盛,2008,應用Kano模式探討大學教育品質─以某科技大學為例,品質學報,第15卷,第1期,頁39-61。
[7]鄧維兆和李友錚,2007,北投溫泉旅館關鍵服務品質屬性確認─Kano模式與IPA之應用,品質學報,第14卷,第1期,頁99-111。
[8]行政院主計處,2010,經濟成長與國民所得,國民經濟動向統計季報,第132期。
二、英文部分
[1]Aldin, N. and Stahre, F. (2003). Electronic commerce, marketing channels and logistics platforms––a wholesaler perspective. European Journal of Operational Research, 144(2), 270–279.
[2]Anderson, J. C. and Gerbing, D. W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin, 103(3), 411-423.
[3]Brown, J. R., Grzeskowiak, S. and Dev, C. S. (2009). Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms. Marketing Letters, 20(2), 139-154.
[4]Cannon, J. P., Achrol, R. S. and Gundlach, G. T. (2000). Contracts, norms, and plural form governance. Journal of Acdemy of Marketing Science, 28(2), 180-194.
[5]Center for Quality Management (1993). A special issues on Kano’s methods for understanding customer-defined quality. Center for Quality Management Journal, 2, 3-35.
[6]Chang, H. H. and Chuang, S. S. (2007). Effects of e-PRM on channel power, collaborative commerce relationship, and organization performance of collaborative channel. Journal of Information Management, 14(1), 209-235.
[7]Chen, T. C., Hsu, C. H., Chen, C. Y. and Lii, P. C. (2010). Constructing virtual channel power model. African Journal of Business Management, 4(12), 2430-2437.
[8]Cooper, D. R. and Emory, C. W. (1995). Business research method. 5th edition. Chicago: Richard D. Irwin, 149-173.
[9]Dwyer, F. R. and Walker, O. C. (1981). Bargaining in an asymmetrical power structure. Journal of Marketing, 45(1), 104-115.
[10]Fornell, C. R. and Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
[11]Frazier, G. L., Gill, J. D. and Kale, S. H. (1989). Dealer dependence levels and reciprocal actions in a channel of distribution in a developing country. Journal of Marketing, 53(1), 50-69.
[12]Gaski, J. F. and Ray, N. M. (2001). Measurement and modeling of alienation in the distribution channel: Implications for supplier-reseller relations. Industrial Marketing Management, 30(2), 207-225.
[13]Goodman, L. E. and Dion, P. A. (2001). The manufacturer relationship, Industrial Marketing Management, 30(3), 287-300.
[14]Hair, J. F. Jr., Anderson, R. E., Tatham, R. L., and Black, W. C., (1998). Multivariate data analysis. 5th edition. Englewood Cliffs, New York, Prentice-Hall.
[15]Hsu, C. H., Chen, Y. H., Tsai, S. C. and Chen, C. Y. (2008). Impact of channel power in the supply chain context- An empirical study on Taiwan apparel industry. 2008 IEEE International Conference on Industrial Engineering and Engineering Management, Singapore, 1003-1007.
[16]Hu, T. L. and Sheu, J. B. (2005). Relationships of channel power, noncoercive influence strategies, climate, and solidarity: A real case study of the Taiwanese PDA industry. Industrial Marketing Management, 34(5), 447-461.
[17]Hult, G. T., Ketchen, D. J., and Slater, S. F. (2004). Information processing, knowledge development, and strategic supply chain performance. Academy of Management Journal, 47(2), 241-253.
[18]Jeong, M., Oh, H. and Gregoire, M. (2003). Conceptualizing web site quality and its consequences in the lodging industry. International Journal of Hospitality Management, 22(2), 161-175.
[19]Kano, N., Seraku, T. F. and Tsuji, S. (1984). Attractive quality and must-be quality. The Journal of the Japanese Society for Quality Control, 14(2), 39-48.
[20]Kasulis, J. J., Morgan, F. W, Griffith, D. E. and Kenderdine, J. M. (1999). Managing trade promotions in the context of market power. Journal of the Academy of Marketing Science, 27(3), 320-332.
[21]Kotler, P. and Keller, K. L. (2006). Marketing management. 12th edition. NJ: Pearson Prentice Hall, 474.
[22]Kuo, Y. F. (2004). Integrating Kano''s model into web-community service quality. Total Quality Management and Business Excellence, 15(7), 925-939.
[23]Lai, H. J. and Wu, H. H. (2011). A case study of applying Kano’s model and ANOVA technique in evaluating service quality. Information Technology Journal, 10(1), 89-97.
[24]Lee, D. Y. (2001). Power, conflict, and satisfaction in IJV supplier─Chinese distributor channels. Journal of Business Research, 52(2), 149-160.
[25]Lee, W. I., Chang, T. H. and Chao, P. J. (2007). The relationship between quality of healthcare service and customer satisfaction-An example of hospitals in Taiwan. Journal of the Chinese Institute of Industrial Engineers, 24(1), 81-95.
[26]Lee, Y. C., Lin, S. B. and Wang, Y. L. (2011). A new Kano''s evaluation sheet. The TQM Journal, 23(2), 179-195.
[27]Lee, Y. C., Sheu, L. C. and Tsou, Y. G. (2008). Quality function deployment implementation based on fuzzy Kano model: An application in PLM system. Computers and Industrial Engineering, 55(1), 48-63.
[28]Lusch, R. F. and Brown, J. R. (1996), Interdependency, contracting, and relational behavior in marketing channels. Journal of Marketing, 60(4), 19-38.
[29]Maloni, M. and Benton, W.C. (2000). Power influences in the supply chain. Journal of Business Logistics, 21(1), 49-73.
[30]Matzler, K. and Hinterhuber, H. H. (1998). How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function deployment, Technovation, 18(1), 25-38.
[31]Mayo, D. T., Richardson, L. D. and Simpson, J. T. (1998). The differential effects of the uses of power sources and influence strategies on channel satisfaction. Journal of Marketing Theory and Practice, 6(2), 16-25.
[32]Nevins, J. L. and Money, R. B. (2008). Performance implications of distributor effectiveness, trust, and culture in import channels of distribution. Industrial Marketing Management, 37(1), 46-58.
[33]Rawwas, M. Y. A., Vitell, S. J. and Barnes, J. H. (1997). Management of conflict using individual power sources: A retailer''s perspective. Journal of Business Research, 40(1), 49-64.
[34]Rosenbloom, B. and Anderson, R. (1985). Channel management and sales management: Some key interfaces. Journal of the Academy of Science, 13(3), 97-106.
[35]Ross, D. F. (2002). Competing through supply chain management: Creating market-winning strategies through supply chain partnerships. London: Chapman and Hall.
[36]Rust, R. T. and Lemon, K. N. (2001). E-service and the consumer, international Journal of Electronic Commerce, 5(3), 85-101.
[37]Sahadev, S. (2005). Exploring the role of expert power in channel management: An empirical study. Industrial Marketing Management, 34(5), 487-494.
[38]Schvaneveldt, S. J., Enkawa, T. and Miyakawa, M. (1991). Consumer evaluation perspectives of service quality: evaluation factors and two-way model of quality, Total Quality Management and Business Excellence, 2(2), 149-162.
[39]Sheu, J. B. and Hu, T. L. (2009). Channel power, commitment and performance toward sustainable channel relationship. Industrial Marketing Management, 38(1), 17-31.
[40]Shoham, A., Brencic, M. M., Virant, V. and Ruvio, A. (2008). International standardization of channel management and its behavioral and performance outcomes. Journal of International Marketing, 16(2), 120-151.
[41]Skinner, S. J., Gassenheimer, J. B. and Kelley, S. W. (1992). Cooperation in supplier-dealer relations. Journal of Retailing, 68(2), 174-193.
[42]Stern, L. W., El-Ansary, A. I. and Coughlan, A. T. (1996). Marketing channels. 5th edition. Pearson Education Inc, Prentice Hall, New Jersey.
[43]Tontini, G. (2000). Identification of customer attractive and must-be requirements using a modified Kano’s method: guidelines and case study. ASQ’s Annual Quality Congress Proceedings, 54, 728-734.
[44]Wathne, K. H. and Heide, J. B. (2000). Opportunism in interfirm relationships: Forms, outcomes, and solutions. Journal of Marketing, 64(4), 36-51
[45]Webb, K. L. and Lambe, C. J. (2007). Internal multi-channel conflict: An exploratory investigation and conceptual framework. Industrial Marketing Management, 36(1), 29-43.
[46]Wu, H. H., Tang, Y. T. and Shyu, J. W. (2010). An integrated approach of Kano’s model and importance-performance analysis in identifying key success factors. African Journal of Business Management. 4(15), 3238-3250.
[47]Yang, C. C. (2005). The Refined Kano’s model and its application. Total Quality Management, 16(10), 1127-1137.


 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
無相關點閱
 
QR Code
QRCODE