Due to the innovation of Taiwan’s education strategy, the channel of advancing to a higher school for students is unobstructed, which incurs higher educational institutes step into school marketing activities. National Chinyi Institute of Technology (NCIT) was formerly established by individual and ruled by government thereafter. NCIT was known bearing a sustainable and good reputation. However, school authority was seeking ways to promote higher degree of school exposures and reputation. This study takes the school marketing for technical institute into account. Questionnaire responses are collected and statistical analysis methods are utilized. The objective is to analyze the customer recognition to technical education in terms of school marketing, and NCIT was taken as an example. Three results are obtained from this research: 1) Marketing related activities of NCIT are marshaled; 2) Appraisal from both customer and service provider for NCIT are analyzed; 3) Steps and methods of promoting school reputation are provided.