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M.(1991)。Measuring factors that influence college choice。NASPA Journal,29(1),25-48。 | 11. | 楊朝祥(2003)。中美技職教育發展之比較與展望。技術及職業教育,80,39-45。 延伸查詢 | 12. | Jackson, Gregory A.(1982)。Public efficiency and private choice in higher education。Educational Evaluation and Policy Analysis,4(2),237-247。 | 13. | Coccari, Ronald L.、Javalgi, Rajshekhar G.(1995)。Analysis of Students' Needs in Selecting a College or University in a Changing Environment。Journal of Marketing for Higher Education,6(2),27-39。 | 14. | Parameswaran, R.、Glowacka, A. E.(1995)。University image: An information processing perspective。Journal of Marketing for Higher Education,6(2),41-56。 | 15. | Hemsley-Brown, J.(1999)。College choice perceptions and priorities。Educational Management Administration & Leadership,27(1),85-98。 | 16. | Hesel, R. A.(1997)。Campus safety is now a significant factor in college choice: Students and parents are equally concerned about safety at college。Studentpoll,2(2),1-11。 | 17. | Comm, C. L.、Labay, D. 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M.(1990)。Comparative fir indexes in structural model。Psychological Bulletin,107,238-246。 | 32. | Conner, M.、McMillan, B.(1999)。Interaction effect in the theory of planned behavior: Studying cannabis use。British Journal of Social Psychology,38,195-222。 | 33. | Fishbein, M.,、Ajzen, I.(1974)。Attitude toward objects as predictors of single and multiple behavioral criteria。Psychology Review,81(1),59-74。 | 34. | Fitch, J. L.、Ravlin, E. C.(2005)。Willpower and perceived behavioral control: Influences on the intention-behavior relationship and post behavior attributions。Social Behavior and Personality,33(2),105-124。 | 35. | Fuller, W. C., Charles, F. M.,、David, A. W.(1982)。New evidence on the economic determinants of postsecondary schooling choices。Journal of Human Resources,17(4),477-498。 | 36. | Hattie, J.(1990)。Performance indicators in education。Australian Journal of Education,34,249-276。 | 37. | Kotler, P.,、Murphy, P. E.(1981)。Strategic planning for higher education。The Journal of Higher Education,52(5),470-489。 | 38. | Krachenberg, A. R.(1972)。Bringing the concept of marketing to higher education。Journal of Higher Education,43(5),369-380。 | 39. | Marion, S. W.(1992)。Variables influencing graduate business student’s college selections。College and University,68(1),38-46。 | 40. | Scheerens, J.(1991)。Process indicator of school functioning: A selection based on the research literature on school effectiveness。Studies in Educational Evaluation,17,371-403。 | 41. | Schwartz, J. B.(1985)。Student financial aid and the college enrolment decision: The effects of public and private grants and interest subsidies。Economics of Education Review,4,129-144。 | 42. | Webb, M. S., Coccari, R. L., Allen, L., Cherie, L. A.,、Reichert, A. K.(1997)。Selection criteria used by graduate students in considering doctoral business programs offered private vs. public institutions。Journal of Marketing for Higher Education,8(1),69-90。 | 43. | Windham, D. M.(1988)。Effectiveness indicators in the economic analysis of educational activities。International Journal of Educational Research,12(6),575-666。 | 44. | Conner, M.、McMillan. B.(1999)。Interaction effect in the theory of planned behavior: Studying cannabis use。British Journal of Social Psychology,38,195-222。 | 45. | Fishbein, M.、Ajzen, I.(1974)。Attitude toward objects as predictors of single and multiple behavioral criteria。Psychology Review,81(1),59-74。 | 46. | Fitch, J. L.、Ravlin, E. C.(2005)。Willpower and perceived behavioral control: Influences on the intention-behavior relationship and post behavior attributions。Social Behavior and Personality,33(2),105-124。 | 47. | Kotler, P.、Murphy, Patrick E.(1981)。Strategic planning for higher education。The Journal of Higher Education,52(5),470-489。 | 48. | Bentler, P. M.(1990)。Comparative fir indexes in structural model。Psychological Bulletin,107,238-246。 | 49. | Marion, S. W.(1992)。Variables influencing graduate business student’s college selections。College and University,68(1),38-46。 | 50. | Fuller, W. C.、Charles, F. M.、David, A. W.(1982)。New evidence on the economic determinants of postsecondary schooling choices。Journal of Human Resources,17(4),477-498。 | 51. | Hattie, J.(1990)。Performance indicators in education。Australian Journal of Education,34,249-276。 | 52. | Krachenberg, A. R.(1972)。Bringing the concept of marketing to higher education。Journal of Higher Education,43(5),369-380。 | 53. | Webb, M. S.、Coccari, R. L.、Allen, L.、Cherie, L. A.、Reichert, A. K.(1997)。Selection criteria used by graduate students in considering doctoral business programs offered private vs. public institutions。Journal of Marketing for Higher Education,8(1),69-90。 | 54. | Scheerens, J.(1991)。Process indicator of school functioning: A selection based on the research literature on school effectiveness。Studies in Educational Evaluation,17,371-403。 | 55. | Schwartz, J. B.(1985)。Student financial aid and the college enrolment decision: The effects of public and private grants and interest subsidies。Economics of Education Review,4,129-144。 | 56. | Windham, D. M.(1988)。Effectiveness indicators in the economic analysis of educational activities。International Journal of Educational Research,12(6),575-666。 | 研究報告1. | 孫培真(2003)。教師使用資訊科技融入教學之意願:以計畫行為理論來探討其影響因素。台北:中華民國行政院國家科學委員會。 延伸查詢 | 2. | Shavelson, R. J.(1987)。Indicators for monitoring mathematics and science education。 | 3. | 孫培真(2003)。教師使用資訊科技融入教學之意願:以計畫行為理論來探討其影響因素。台北。 延伸查詢 | 圖書1. | Bearden, W. O.、Netermeyer, R. G.、Mobley, M. F.(1993)。Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research。Newbury Park, CA:Sage。 | 2. | Leslie, L. L.,、Brinkman, P. T.(1988)。The economic value of higher education。New York:ACE/Macmillan。 | 3. | Chapman, R.(1984)。Toward a theory of college choice: A model of college search and choice behaviour。Edmonton:University of Alberta Press。 | 4. | Carnegie Council on Policy Studies in Higher Education(1980)。Three thousand futures: The next twenty years for higher education。San Francisco, California:Jossey-Bass。 | 5. | Manski, C. F.、Wise, D. A.(1983)。College choice in America。Cambridge, MA:Harvard University Press。 | 6. | Elliott, E. J.(1991)。Education counts: An indicator system to monitor the nation’s educational health。Washington, D. C.:Acting Commissioner of Education Statistics。 | 7. | 邱皓政(2008)。結構方程模式--LISREL的理論、技術與應用。臺北市:雙葉書廊。 延伸查詢 | 8. | Kotler, P.(1990)。Marketing Management: Analysis, Planning, Implementation, and Control。New York:Prentice-Hall。 | 9. | Kotler, P. K.、Fox, K. F.(1995)。Strategic marketing for educational institutions。Englewood Cliffs, NJ:Prentice Hall。 | 10. | Hossler, D.、Schmit, J. L.、Vesper, N.(1999)。Going to college: How social, economic, and educational factors influence the decisions students make。The Johns Hopkins University Press。 | 11. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 12. | 黃俊英(2005)。行銷學的世界。台北:天下遠見出版股份有限公司。 延伸查詢 | 13. | Kotler, P.(1982)。Marketing for nonprofit organizations。Englewood Cliffs, NJ:Prentice-Hall。 | 14. | Sheth, J. N.、Newman, B. I.、Gross, B. L.(1991)。Consumption Values and Market Choices: Theory and Applications。South-Western Publishing Co.。 | 15. | Fishbein, M.、Ajzen, I.(1980)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley。 | 16. | Oakes, Jeannie(1986)。Educational indicators: A guide for policymakers。New Brunswick, NJ:Center for Policy Research in Education。 | 17. | 蓋浙生(20020000)。教育經營與管理。臺北:師大書苑。 延伸查詢 | 18. | Pascarella, E. T.、Terenzini, P. T.(1991)。How college affects students。San Francisco:Jossey-Bass。 | 19. | Bentler, Peter M.(1995)。EQS: Structural equations program manual。Multivariate Software, Inc.。 | 20. | 陳順宇(2007)。結構方程模式:Amos操作。心理出版社。 延伸查詢 | 21. | 教育部(2004)。教育政策白皮書。台北:教育部。 延伸查詢 | 22. | Comrey, Andrew L.(1973)。A first course in factor analysis。Academic Press。 | 23. | Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL:Scientific Software International, Inc.:SPSS Inc。 | 24. | Carmines, E. G.,、Mclver, J. P.(1981)。Social measurement: Current issues。Analyzing models with unobserved variables。Beverly Hills, CA。 | 25. | Hanson, K. H.,、Litten, L. H.(1989)。The undergraduate woman: Issues in educational equity。Mapping the road to academe: A review of research on women, men, and the college-selection process。Lexington, MA。 | 26. | Shavelson, R. J.(1987)。Indicators for monitoring mathematics and science education。Retrieved from ERIC database ED294738。 | 27. | Carmines, E. G.、Mclver, J. P.(1981)。Social measurement: Current issues。Analyzing models with unobserved variables。Beverly Hills, CA。 | 28. | Hanson, K. H.、Litten, L. H.(1989)。The undergraduate woman: Issues in educational equity。Mapping the road to academe: A review of research on women, men, and the college-selection process。Lexington, MA。 | 單篇論文1. | Ajzen, I.(2006)。Constructing a TpB Questionnaire: Conceptual and Methodological Considerations,http://www-unix.oit.umass.edu/aizen/pdf/tpb.measurement.pdf。 | 其他1. | Ajzen, Icek(2002)。Constructing a TPB questionnaire: Conceptual and Methodological considerations,https://www.semanticscholar.org/paper/Constructing-a-TpB-Questionnaire%3A-Conceptual-and-Ajzen/6074b33b529ea56c175095872fa40798f8141867。 | 2. | (2008)。大學嚴選報到率低減招。 延伸查詢 | 3. | 技專校院招生策進總會(2009)。98學年度四技二專、二技、五專各聯合招生管道錄取率一覽表,http://www.techadmi.edu.tw/, 20091015。 延伸查詢 | 4. | 教育部(2009)。重要教育統計資訊,http://www.edu.tw/statistics/content.aspx?site_content_sn=8956, 20091012。 | 5. | 教育部(2009)。教育統計指標之國際比較 (2008年版),http://www.edu.tw/statistics/content.aspx?site_content_sn=15858, 20091012。 延伸查詢 | 6. | 謝佳宇(2007)。教改路走過頭,大學面臨關門大吉,http://www.ecf.com.tw/Search_detail.php?om_id=229, 20081207。 延伸查詢 | 7. | Eagle, L.,Brennan, R.(2005)。Students as customers: Why the customer concept may not be right and students might not know what they need,http://www.mdx.ac.uk/youcan/schools/bs/departments/Marketing/Docs/dpap_mkt_no31.pdf, 20080312。 | 圖書論文1. | Ajzen, Icek(1985)。From intentions to actions: A theory of planned behavior。Action Control: From Cognition to Behavior。Springer-Verlag。 | |
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