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題名:促銷價格標示方式與內部參考價格對消費者行為之影響
書刊名:管理學報
作者:張重昭 引用關係周宇貞張心馨
作者(外文):Chang, Chung-chauChou, Yu-jenChang, Shin-shin
出版日期:2006
卷期:23:2
頁次:頁209-226
主題關鍵詞:參考價格知覺品質內部參考價格獲得價值交易價值Reference pricePerceived qualityInternal reference priceAcquisition valueTransaction value
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(7) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:38
  • 點閱點閱:80
期刊論文
1.Lichtenstein, D. R.、Bearden, W. O.(1989)。Contextual Inferences on Perceptions of Merchant Supplied Reference Price。Journal of Consumer Research,16(1),55-66。  new window
2.Lichtenstein, Donald R.、Burton, Scot、Bradley, S. O'Hara(1989)。Marketplace Attribution and Consumer Evaluation of Discount Claims。Psychology & Marketing,6(3),163-180。  new window
3.Monroe, K. B.、Chapman, J. D.(1987)。Framing Effects on Buyers' Subjective Product Evaluations。Advances in Consumer Research,14(1),193-197。  new window
4.Blair, Edward A.、Landon, E. Laird(1981)。The Effect of Reference Prices in Retail Advertisements。Journal of Marketing,45,61-69。  new window
5.Monroe, Kent B.(1973)。Buyers' Subjective Perceptions of Price。Journal of Marketing Research,10(1),70-80。  new window
6.Meyer, R. J.、Assuncao, Joao(1990)。The Optimality of Consumer Stockpiling Strategies。Marketing Science,9(1),18-41。  new window
7.Lichtenstein, Donald R.、Netemeyer, Richard G.、Burton, Scot(1990)。Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-transaction Utility Theory Perspective。Journal of Marketing,54(3),54-67。  new window
8.張重昭、謝千之(20000800)。產品資訊、參考價格與知覺品質對消費者行為之影響。企業管理學報,47,161-190。new window  延伸查詢new window
9.Dickson, R. P.、Sawyer, A. G.(1990)。Price Knowledge and Search of Supermarket Shoppers。Journal of Marketing,54(3),42-53。  new window
10.Winer, R. S.(1986)。A Reference Price Model of Brand Choice for Frequently Purchased Products。Journal of Consumer Research,13(2),250-256。  new window
11.Oliver, Richard L.、Swan, John E.(1989)。Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach。Journal of Marketing,53(2),21-35。  new window
12.Biswas, Abhijit、Blair, Edward A.(1991)。Contextual Effects of Reference Prices in Retail Advertisements。Journal of Marketing,55(3),1-12。  new window
13.Marmorstein, H.、Grewal, D.、Fishe, R. P. H.(1992)。The value of time spent in price-comparison shopping: Survey and experimental evidence。Journal of Consumer Research,19(1),52-61。  new window
14.Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。  new window
15.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research,21(4),309-333。  new window
16.Herr, Paul M.(1989)。Priming Price: Prior Knowledge and Context Effects。Journal of Consumer Research,16(1),67-75。  new window
17.Stigler, George Joseph(1961)。The Economics of Information。Journal of Political Economy,69(3),213-225。  new window
18.Urbany, Joel E.、Bearden, William O.、Weilbaker, Dan C.(1988)。The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search。Journal of Consumer Research,15(1),95-110。  new window
19.張重昭、高麗文(19950300)。參考價格對消費者行為之影響。中山管理評論,3(1),80-107。new window  延伸查詢new window
20.Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。  new window
21.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research,17(4),375-384。  new window
22.Huppertz, John W.、Arenson, Sidney J.、Evans, Richard H.(1978)。An Application of Equity Theory to Buyer-Seller Exchange Situations。Journal of Marketing Research,15(2),250-260。  new window
23.張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報,45,1-35。new window  延伸查詢new window
24.Della Bitta, Albert J.、Monroe, Kent B.、McGinnis, John M.(1981)。Consumer perceptions of comparative price advertisements。Journal of Marketing Research,18(4),416-427。  new window
25.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
26.Rao, Akshay R.、Monroe, Kent B.(1988)。The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations。Journal of Consumer Research,15(2),253-264。  new window
27.Alford, Bruce L.、Biswas, Abhijit(2002)。The Effects of Discount Level, Price Consciousness, and Sale Proneness on Consumers' Price Perception and Behavior Intention。Journal of Business Research,55(9),775-783。  new window
28.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
29.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。  new window
30.Grewal, Dhruv(1995)。Product Quality Expectations: Towards an Understanding of Their Antecedents and Consequences。Journal of Business and Psychology,9(3),52-62。  new window
31.Jedidi, Kamel、Mela, Carl F.、Gupta, Sunil(1999)。Managing Advertising and Promotion for Long-term Profitability。Marketing Science,18(1),1-22。  new window
32.Klein, Noreen M.、Oglethorpe, Janet E.(1987)。Reference Points in Consumer Decision Making。Advances in Consumer Research,14,183-187。  new window
33.Krishna, Aradhna(1994)。The Impact of Dealing Patterns on Purchase Behavior。Marketing Science,13(4),351-373。  new window
會議論文
1.Monroe, Grewal, H.、Larry D. C.(1991)。The concept of reference prices: Theoretical justifications and research issues。Chicago。  new window
2.張重昭、周宇貞(2004)。促銷價格標示方式與知覺品質對消費者行為之影響。0。new window  延伸查詢new window
研究報告
1.Urbany, Joel E.、Dickson, Peter R.(1990)。Consumer Knowledge of Normal Prices: An Exploratory Study and Framework。Cambridge, MA:Marketing Science Institute。  new window
學位論文
1.周宇貞(1999)。The Effects of Perceived Quality and Reference Price on Consumers' Perceived Value and Willingness to Buy,0。  new window
圖書
1.Helson, H.(1964)。Adaptation-level theory。New York:Harper and Row。  new window
 
 
 
 
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