| 期刊論文1. | Cardozo, R. N.(1968)。An Experimental Study of Consumer Effort, Expectation and Satisfaction。Journal of Marketing Research,2,244-249。 | 2. | Strader, T. J.、Shaw, M. J.(1997)。Characteristics of the Electronic Markets。Decision Support System,21,185-198。 | 3. | Torkzadeh, G.、Dhillon, G.(2002)。Measuring factors that influence the success of Internet commerce。Information Systems Research,13(2),187-204。 | 4. | Neal, William D.(1999)。Satisfaction is Nice, but Value Drives Loyalty。Marketing Research,11(1),20-23。 | 5. | Keeney, Ralph L.(1999)。The Value of Internet Commerce to the Customer。Management Science,45(4),533-542。 | 6. | Cadotte, Ernest R.、Woodruff, Robert B.、Jenkins, Roger L.(1987)。Expectations and Norms in Models of Consumer Satisfaction。Journal of Marketing Research,24(3),305-314。 | 7. | Smith, Ellen Reid(2001)。Seven Steps to Building E-Loyalty。Medical Marketing and Media,36(3),94-102。 | 8. | Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。 | 9. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 | 10. | Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A Reexamination of the Determinants of Consumer Satisfaction。Journal of Marketing,60(3),15-32。 | 11. | Spreng, Richard A.、Olshavsky, Richard W.(1993)。A Desires Congruency Model of Consumer Satisfaction。Journal of the Academy of Marketing Science,21(3),169-177。 | 12. | Jacoby, Jacob、Kyner, David B.(1973)。Brand Loyalty vs. Repeat Purchasing Behavior。Journal of Marketing Research,10(1),1-9。 | 13. | Oliver, Richard L.(1981)。Measurement and evaluation of satisfaction processes in retail settings。Journal of Retailing,57(3),25-48。 | 14. | Oliver, Richard L.(1999)。Whence consumer loyalty?。Journal of Marketing,63(4_suppl 1),33-44。 | 15. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 | 16. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 | 學位論文1. | 洪煜昌(2002)。網站信任及其影響因素評估模式(碩士論文)。國立台灣科技大學,臺北。 延伸查詢 | 圖書1. | 高卉芸(2002)。電子商務的商業、科技與社會。台灣培生教育。 延伸查詢 | 2. | Keeney, R. L.(1992)。Value-Focused Thinking。Cambridge:Harvard University Press。 | 3. | Williamson, Oliver E.(1985)。The Economic Institutions of Capitalism: Firms Markets, Relational Contracting。Macmillan, Ltd:Free Press。 | 4. | Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。 | 圖書論文1. | Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implications from the frontier。Service Quality: New Directions in Theory and Practice。Thousand Oaks, California:Sage Publications。 | 2. | Yi, Y.(1990)。A Critical Review of Consumer Satisfaction。Review of Marketing。American Marketing Association。 | |