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題名:全國性單項運動協會社會資源需求、募集現況與募集策略之研究
書刊名:大專體育學刊
作者:楊志顯 引用關係
作者(外文):Yang, Chih-hsien
出版日期:2008
卷期:10:2
頁次:頁1-15
主題關鍵詞:非營利組織經營資源募集運動組織運動管理Management of non-profit organizationsResource acquirementSports organizationsSport management
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:44
  • 點閱點閱:71
本研究旨在探討全國性單項運動協會社會資源的需求、募集現況與募集策略。研究者以自編的「全國性單項運動協會社會資源需求、募集現況與募集策略調查」問卷為工具,針對55位單項運動協會的秘書長,透過深入訪談和問卷調查二種方式進行資料之收集。研究所獲結果為:一、全國性單項運動協會對社會資源整體的倚賴情形,屬於「普通」程度以上者,累積比例超過九成,其中對「財力」資源的需求程度最高;近八成之單項運動協會主動進行社會資源之募集,而「募集不易」是未主動募集者最普遍的理由。二、全國性單項運動協會目前可運用之社會資源,以「人力」最為普遍,任務負責人以「秘書長」的比例最高,而「政府部門」為最主要的資源提供者,整體募集成效自評為「普通」(含)以下者約佔七成。三、受訪者普遍採用之募集策略依符合程度高低,分別為:「維繫公共關係」、「強化組織效能」、「善用外部助力」、以及「精選募集對象」;對社會資源募集成效影響因素之認知強度,依序為「任務推動能力」、「組織發展優勢」和「社會環境限制」;各項募集策略與整體募集成效間均呈顯著正相關,其中尤以「維繫公共關係」最具預測效果。
This study investigated the needs, practices and strategies of resources acquirement of Taiwan's national sports associations. A researcher-designed instrument, "Practices, Needs and Strategies of Social Resource Development," was used for data collection. A total of 55 secretary-generals of national sports associations participated in this study. The researcher conducted in-depth interviews and a questionnaire survey to collect data. This study found that first, over 90% of the associations reported a "Normal" or higher degree of reliance on social resources, with the highest demand being "financial support"; about 80% of them actively launched resource-raisers while the remainder replied "unsuccessful acquiring experience" as the most common hindering factor. Second, "Human Resource" was the most frequently reported in assisting the associations' current operations, with "Sectary General" as most likely the person in charge of related tasks and "Governmental Agencies" as the major providers; the overall acquiring effectiveness was rated "Average" or below by about 70% of the respondents. Third, the influential factors of resource acquirement included "Task Implementing Capability," "Strength/Advantages of the Organization" and "Social and Environmental Constraints," whereas "Maintaining Public Relations," "Enhancing Organizational Effectiveness," "Integrating Outsiders' Influence," and "Careful Target Selection" were the identified resource acquiring strategies, both in a descending order of importance. All of the strategies were found to be significantly positively correlated with the overall acquiring effectiveness with "Maintaining Public Relations" as the best predictor.
期刊論文
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3.吳彥磊、楊忠和(20050600)。企業贊助國內高爾夫賽會之概況剖析。大專體育,78,136-141。new window  延伸查詢new window
4.楊志顯(20051200)。全國性單項運動協會人力資源現況與管理運作之研究。大專體育學刊,7(4),35-48。new window  延伸查詢new window
5.賴名彥、畢璐鑾(20071000)。非營利體育組織爭取社會資源之策略運用。大專體育,92,53-59。new window  延伸查詢new window
6.楊志顯、葉志仙、曾慶裕(20020900)。國內企業對大學院校棒球隊贊助行為之研究。輔仁大學體育學刊,1,1-11。new window  延伸查詢new window
7.楊宗文(20050600)。非營利體育組織人力資源現況及其因應策略。國民體育季刊,34(2)=145,63-70+118。  延伸查詢new window
8.王振軒(20060600)。非營利組織與公共關係。非營利組織管理學刊,4,1-26。  延伸查詢new window
9.楊宗文(20000300)。民間體育組織社會資源的運用。臺灣體育,105,10-17。  延伸查詢new window
10.林房儹、劉秀端(20050600)。運動休閒產業發展重要課題與策略。國民體育季刊,34(2),18-23。  延伸查詢new window
11.余宗龍、陳忠誠、詹彩琴、周建智(20050600)。運動用品廠商贊助體育活動對運動消費者影響之研究:以2004 Adidas鬥牛王朝高中校園三對三籃球賽為例。大專體育學刊,7(2),47-58。new window  延伸查詢new window
12.吳章明、邱祖賢、黃榮松(20050900)。企業贊助運動賽會之個案研究:以2003年第九屆東方錶盃大專網球賽為例。大專體育學刊,7(3),91-100。new window  延伸查詢new window
13.王湧水、黃同圳、呂傳吉(20050600)。事業策略、人力資源管理策略與組織績效關係之探討。人力資源管理學報,5(2),1-18。new window  延伸查詢new window
14.林彥君(2006)。運動贊助:Sony Ericsson 與 WTA 之結合。大專體育,85期,113-118 頁。  延伸查詢new window
15.高珍珍(1996)。如何運用社會資源。觀護,22期,12-14 頁。  延伸查詢new window
16.謝清隆、朱寶青(2007)。從行銷公關論彰化縣社會體育組織之募款策略之研究。創新研發學刊,特刊,66-80 頁。  延伸查詢new window
17.Babiak, K.(2007)。Determinants of interorganizational relationships: The case of a Canadian nonprofit sport organization。Journal of Sport Management,21(3),338-376。  new window
18.Dyer, L.,、Reeves, T.(1995)。HR strategies and firm performance: What to do we know and where do we need to do?。International Journal of Human Resource Management,6(3),656-670。  new window
19.Moore, M. H.(2000)。Managing for value: Organizational strategy in for-profit, nonprofit and governmental organizations。Nonprofit and Voluntary Sector Quarterly,29(1),183-208。  new window
20.Sargeant, A.(2001)。Relationship fundraising: How to keep donors loyal。Nonprofit Management and Leadership,12,177-192。  new window
會議論文
1.Misener, L.(2007)。Fostering community development through sporting events strategies: An examination of urban regime perceptions。Fort Lauderdale, Florida, the United States of America。  new window
研究報告
1.行政院體育委員會(2000)。中華民國體育統計。臺北:行政院體育委員會。  延伸查詢new window
2.邱金松(1997)。台灣地區各縣市體育場志工制度之調查研究。  延伸查詢new window
3.Canadian Heritage.(2004)。Sport Canada:Strategic plan 2004-2008。  new window
圖書
1.行政院體育委員會(1999)。第一次全國體育會議實錄。台北市:行政院體育委員會。  延伸查詢new window
2.行政院體育委員會(2007)。行政院體育委員會95年年報。臺北:行政院體委會。  延伸查詢new window
3.李禮孟(2000)。非營利組織的策略規劃。非營利部門─組織與運作。台北市。  延伸查詢new window
4.林基源(1999)。決策與人生。台北市。  延伸查詢new window
5.Clark, M. S.(1983)。Reactions to aid in communal and exchange relationships。New directions in helping: Vol. 2. Recipient reactions to aid。NY。  new window
6.Conrad, D. L.(1974)。Techniques of fund raising。Secaucus。NJ。  new window
7.Hopkins, B. R.(1996)。The law of fund-raising (2nd ed.)。NY:。  new window
8.Worth, M. J.(1993)。Education fund raising principles and practice。Phoenix, AZ。  new window
 
 
 
 
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