臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度關係之研究--以白蘭氏觀光工廠為例
書刊名：顧客滿意學刊
作者：李君如 引用關係／陳俞伶
作者(外文)：Li, Chun-ju／Chen, Yu-ling
出版日期：2009
卷期：5:1
頁次：頁93-119
主題關鍵詞：產業觀光；觀光吸引力；服務品質；顧客滿意；Industry Tourism；Tourism attraction；Service quality；Customer satisfaction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(35) 博士論文(3) 專書(0) 專書論文(1)
  • 排除自我引用排除自我引用:31
  • 共同引用共同引用:40
  • 點閱點閱:125
本研究主要探討產業觀光－觀光工廠顧客的觀光吸引力、服務品質、知覺價值、顧客滿意度及忠誠度之關係。以白蘭氏健康博物館之顧客爲調查對象，收集變項資料，分析重點有二：(1)不同遊客屬性在各變項的感受情況；(2)建立顧客行爲間關係之結構方程模式，探討各變項間之影響關係；進而根據分析結果提出相關改善建議。研究發現：(1)遊客之年齡、教育程度、收入與使用的交通工具等變項，依屬性的差異會有不同的感受程度；(2)觀光吸引力與服務品質兩構面對知覺價值皆有顯著正向的影響，觀光吸引力對滿意度較服務品質更顯著的正向影響；觀光吸引力與服務品質兩構面對忠誠度的直接正向影響。
The research mainly focuses on the industry tourism and the customers of tourism factory in relation to tourism attraction, service quality, perception value, customer satisfaction and loyalty. The customers of BRAND'S Museum were the investigation objects of this research, in which the collected variables have been made into two analytical points: 1. Different visitor's attribute in the feeling of each variable. 2. To build up the equation pattern first in terms of different customers' behavior structures, furthermore to inquire into the influence relationship of each variable, then eventually to provide the improvement suggestions according to the analytical result. The findings of this research are: 1. Variables to the different visitors such as the age, level of education, income or using the different transport, there would be different feeling degree according to their different attributes. 2. Both the components of tourism attraction and service quality have positive influence on perception value, comparing to the tourism attraction has more positive influence on the degree of satisfaction than the service quality. Both the components of tourism attraction and service quality have positive influence on customer loyalty.
期刊論文
1.Gronholdt, L.、Martensen, A.、Kristensen, K.(2000)。Customer satisfaction measurement at post demark: Results of application of the European customer satisfaction index methodology。Total Quality Management，11(7)，1007-1015。  new window
2.陳弘慶、李宜錫(20060600)。高雄國際貨櫃藝術節遊客之吸引力與重遊意願之研究。運動休閒管理學報，3(1)，74-86。new window  延伸查詢new window
3.Lew, Alan A.(1987)。A Framework of Tourist Attraction Research。Annals of Tourism Research，14(4)，553-575。  new window
4.陳勁甫、閻淑慧(20060300)。鐵道藝術村遊客旅遊行為關係模式之研究。真理觀光學報，4，57-77。new window  延伸查詢new window
5.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing，58(1)，111-124。  new window
6.Petrick, J. F.(2004)。The roles of quality, value, and satisfaction in predicting cruise passengers' behavioral intentions。Journal of Travel Research，42(4)，397-407。  new window
7.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management，11(4-6)，509-514。  new window
8.Ravald, A.、Grönroos, C.(1996)。The Value Concept Relationship Marketing。European Journal of Marketing，30(2)，19-30。  new window
9.Lee, J.、Graefe, A. R.、Burns, R. C.(2004)。Service Quality, Satisfaction, and Behavioral Intention among Forest Visitors。Journal of Travel & Tourism Marketing，17(1)，73-82。  new window
10.Hu, Yangzhou、Ritchie, J. R. Brent(1993)。Measuring destination attractiveness: A contextual approach。Journal of Travel Research，32(2)，25-34。  new window
11.Parasuraman, Anantharanthan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1991)。Refinement and Reassessment of the SERVQUAL Scale。Journal of Retailing，67(4)，420-450。  new window
12.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing，60(4)，7-18。  new window
13.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
14.Bolton, Ruth N.、Drew, James H.(1987)。A Multistage Model of Customers' Assessments of Service Quality and Value。Journal of Consumer Research，17(4)，375-384。  new window
15.Petrick, J. F.、Backman, S. J.(2002)。An Examination of Golf Travelers' Satisfaction, Perceived Value, Loyalty, and Intentions to revisit。Tourism Analysis，6(3/4)，223-237。  new window
16.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing，56(1)，6-21。  new window
17.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing，49(4)，41-50。  new window
18.林聖偉、李君如(20060600)。品牌形象、知覺價值、顧客滿意度與顧客忠誠度關係之研究--以旅行社海外團體套裝旅遊為例。旅遊管理研究，6(1)，63-81。new window  延伸查詢new window
19.Parasuraman, Ananthanarayanan Parsu、Grewal, Dhruv(2000)。The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda。Journal of the Academy of Marketing Science，28(1)，168-174。  new window
20.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing，56(3)，55-68。  new window
21.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。  new window
22.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
23.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing，58(3)，53-66。  new window
24.Chitty, B.、Ward, S.、Chua, C.(2007)。An Application of the ECSI Model as a Predictor of Satisfaction and Loyalty for Backpacker Hostels。Marketing Intelligence & Planning，25(6)，563-580。  new window
會議論文
1.李君如(2007)。邁向觀光工廠之發展策略。服務創新與企業家精神--觀光工廠研討會，(會議日期: 2007/10/23)。台中：靜宜大學。164-172。  延伸查詢new window
2.李君如(2007)。從工業經濟到體驗經濟--以觀光創造新藍海的傳統產業。服務創新與企業家精神--觀光工廠研討會，(會議日期: 2007/10/20)。台中：靜宜大學。5-20。  延伸查詢new window
研究報告
1.ECSI Technical Committee(1998)。European Customer Satisfaction Index: Foundation and Structure for Harmonized National Pilot Projects。ECSI Steering Committee。  new window
學位論文
1.高玉娟(1995)。墾丁國家公園觀光遊憩資源對遊客的吸引力研究(碩士論文)。東海大學。  延伸查詢new window
圖書
1.Smith, Stephen L. J.、吳必虎、顏建平、戴光全、談三平(1996)。遊憩地理學--理論與方法。台北：田園城市出版社。  延伸查詢new window
2.Boomsma, A.(1983)。On the Robustness of LISREL (Maximum Likelihood Estimation) against Small Size and Non-normality。Amsterdam：Sociometric Research Foundation。  new window
3.Smith, S. L. J.(1996)。Recreation Geography。Longman。  new window
4.Swarbrooke, J.(2002)。The development and management of visitor。London：Butterworth-Heinemann。  new window
5.須田寬(2001)。產業觀光。東京：交通新聞社。  延伸查詢new window
6.Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York：The Free Press。  new window
7.Sheth, Jagddish N.、Newman, B. I.、Gross, L. G.(1991)。Consumption Values and Market Choice。South-Western Publishing。  new window
8.Neulinger, J.(1981)。The psychology of leisure。Charles C. Thomas。  new window
9.Inskeep, E.(1991)。Tourism Planning: An Integrated and Sustainable Development Approach。Van Nostrand Reinhold。  new window
10.Page, S. J.、Brunt, P.、Busby, G.、Connell, J.(2006)。Tourism: A Morden Synthesis。London：Thomson。  new window
11.Prentice, Richard C.(1993)。Tourism and Heritage Attractions。Routledge。  new window
12.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL：Scientific Software International, Inc.：SPSS Inc。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：1037（臺灣：1029，外國：8） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67830789
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上