The implementation of national health insurance, consumers have basic protection to reduce the financial burden, the environment, the relative number of choices for medical treatment, people in the choice of medical services for more attention to the quality of medical services. In this study, structured questionnaire to adopt sampling methods to facilitate out-patient medical attention, satisfaction survey to 840 valid samples were analyzed pen. The results for the attention of the top three: 1. Medical personnel clearly inform the treatment of a variety of risks; 2. Physicians detailed description of the condition and prognosis may be the case; 3. Art medical equipment. The level of satisfaction for the top three: 1. Physician attitude; 2. Medical care in the process of inspectors will check the identity of the patient; 3. Bright and spacious room for the hospital, booking and registration procedures to facilitate medical doctors, good medical ethics. To the degree of importance and satisfaction with IPA analysis found that falls on theⅠquadrant of the same reason, physical, is the hospital should be maintainedⅡquadrant reliability, but found that the previous level of satisfaction with the most attention are the top three of dimensions of this, should not fall in line with Ⅱquadrant after by our sample survey data and found that different divisions The difference in the degree of importance, however, after scores of the total increase does not meet the standards; Ⅲ quadrant for the reaction of the hospital for the time being can not be part of the improvement; Ⅳ quadrant for convenience, the hospital should be strengthened to improve the quality of service dimensions.