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題名：沒新聞不是好消息：對臺灣捷運免費報的批判性研究
書刊名：中華傳播學刊
作者：林照真 引用關係
作者(外文)：Lin, Chao-chen
出版日期：2009
卷期：15
頁次：頁133-166
主題關鍵詞：免費報；有費報；閱聽人；商品；廣告；Free newspaper；Paid-for newspaper；Audience；Commodity；Advertising
原始連結：連回原系統網址new window
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  • 共同引用共同引用:47
  • 點閱點閱:128
以報紙為名的「免費報」獲得廣告主注意，也吸引了年輕讀者的眼光，全球免費報的成功卻非因經營新聞而來，而是單純將讀者賣給廣告商，這使得免費報的角色變得弔詭。台灣在最近幾年開始發展免費報，並已形成報業集團的競爭，但有關免費報的角色與內容尚未引發國內傳播學界關注。本研究在理論上探「閱聽人商品」觀點，對免費報的市場模式提出批判。研究中並針對台灣兩大捷運免費報之內容進行檢視，為免費報所欠缺的新聞角色留下學術研究證據。
Free newspapers present a strong appeal to the advertisers and the younger readers than traditional paid-for newspapers. In Taiwan, two press groups are competing for the market of free newspapers. There is little academic research on the role and the content of free newspapers. This study attempts to criticize the market model of free newspaper using the concept of <||>audience commodity<||>. A content analysis of two MRT free newspapers is conducted. The study finds that the free papers are free of charge but present few news stories. Free newspapers only sell readers to advertisers to make profits.
期刊論文
1.Livant, Bill、Jhally, Sut(1986)。Watching as Working: The Valorization of Audience Consciousness。Journal of Communication，36(3)，124-143。  new window
2.Jhally, S.(1982)。Probing the blindspot: The audience commodity。Canadian Journal of Political and Social Theory，6(1/2)，204-210。  new window
3.Livant, Bill(1982)。Working at Watching: A Reply to Sut Jhally。Canadian Journal of Political and Social Theory，6(1/2)，211-215。  new window
4.(20060826)。Who killed the newspaper?。The Economist，380，9-10。  new window
5.Smythe, D. W.(1977)。Communications: Blindspot of Western Marxism。Canadian Journal of Political and Social Theory，1(3)，1-27。  new window
6.林照真(20051200)。「置入性行銷」：新聞與廣告倫理的雙重崩壞。中華傳播學刊，8，27-40。new window  延伸查詢new window
7.劉昌德、羅世宏(20051200)。電視置入性行銷之規範：政治經濟學觀點的初步考察。中華傳播學刊，8，41-61。new window  延伸查詢new window
8.陳炳宏(20051200)。探討廣告商介入電視新聞產製之新聞廣告化現象：兼論置入性行銷與新聞專業自主。中華傳播學刊，8，209-246。new window  延伸查詢new window
9.李采洪(2000)。自晚兼差辦捷運報。商業周刊，652，38-39。  延伸查詢new window
10.梁任瑋(2000)。捷運車站裡的言論自由－從破報到臺北捷運報的經驗談起。目擊者，20，81-82。  延伸查詢new window
11.張靜怡、張杏(2005)。免費報衝擊報業　兩成讀者減買報紙。大學線月刊，70，12-16。  延伸查詢new window
12.陳文瀾(2002)。城市心跳的速度與聲音－捷運報與相關刊物。文化視窗，40，97-99。  延伸查詢new window
13.Smythe. D.、馮建三(1992)。傳播：西方馬克思主義的盲點。島嶼邊緣，4，6-33。  延伸查詢new window
14.廖立文(2003)。免費報搶進地鐵，日報市場受衝擊。目擊者，32，37-39。  延伸查詢new window
15.Bakker, P.(2002)。Free Daily Newspaper: Business Models and Strategies。Journal of Media Management，4，180-187。  new window
16.Brunner, L.(2006)。Reading the Free World。The Seybold Report，6(11)，11-14。  new window
17.Gard, L.(2005)。Free Press Gets a Whole News Meaning。Business Week，70-70。  new window
18.Hughes, J.(2006)。What a Load of Rubbish。The Ecologist，36，17-18。  new window
19.Livant, Bill(1979)。The Audience Commodity: On the "Blindspot" Debate。Canadian Journal of Political and Social Theory，3(1)，91-106。  new window
20.(2006)。More Media, Less News。The Economics，380，53-55。  new window
21.Picard, R. G.(2001)。Strategic Response to Free Distribution Daily Newspaper。Journal of Media Management，2，167-172。  new window
22.Serwer, A.(2005)。More Readers Are Getting a Free Rise。Fortune，151(2)，16-16。  new window
23.Wilcox, L.(2005)。Metro, Info, Haro! Fierce Reactions to Regime Competition in the French Newspaper Industry。Media, Culture & Society，27(3)，353-369。  new window
會議論文
1.蘇鑰機(2007)。傳統媒體經營的挑戰與困境－香港免費報紙的特色與影響。  延伸查詢new window
2.So, C. Y. K.、Lee, A. Y. L.(2007)。Distribution-driven Journalism: The Business Model of Free Newspapers。  new window
學位論文
1.鄭曉芬(2003)。免費報之媒體行銷策略研究。  延伸查詢new window
圖書
1.Croteau, D.、Hoynes, W.(2006)。The Business of Media - Corporate Media and the Public Interest。London：Pine Forge Press。  new window
2.Curran, J.、Seaton, J.(1997)。Power Without Responsibility: Press, Broadcasting and the Internet in Britain。London：NY：Routledge。  new window
3.Jhally, Sut、馮建三(1992)。廣告的符碼。台北：遠流出版社。  延伸查詢new window
4.中國新聞學會(2007)。中華民國新聞年鑑1997-2006。中華民國新聞年鑑1997-2006。臺北。  延伸查詢new window
5.賴明佶(2007)。免費報的現在與展望，從廣告與發行角度出發。中華民國新聞年鑑1997-2006。臺北。  延伸查詢new window
6.Bettig, R. V.、Hall, J. L.(2003)。Big Media, Big Money: Cultural Texts and Political Economics。Big Media, Big Money: Cultural Texts and Political Economics。Lanham, MD。  new window
7.Budd, M.、Steinman, C.(1989)。Television, Culture Studies and the "Blindspot" Debate in Critical Communications Research。Television Studies: Textual Analysis。New York, NY。  new window
8.Franklin, B.(1998)。No News Isn't Good News: The Development of Local Free Newspaper。Making the Local News: Local Journalism in Context。London, UK/ New York, NY。  new window
9.Franklin, B.(1997)。Newszak & News Media。Newszak & News Media。London, UK。  new window
10.Franklin, B.、Murphy, D.(1991)。What News? The Market, Politics and the Local Press。What News? The Market, Politics and the Local Press。London, UK/ New York, NY。  new window
11.(1993)。Communication Perspective on Communication: Dallas Smythe。Communication Perspective on Communication: Dallas Smythe。Boulder, CO。  new window
12.Hamilton, J. T.(2004)。All the News That's Fit to Sell: How the Market Transform Information into News。Princeton, New Jersey：Princeton University Press。  new window
13.Hendrilks, P.(1999)。Newspaper: A Lost Cause?。Newspaper: A Lost Cause?。Dordrecht, Netherlands。  new window
14.Keeble, R.(2001)。The Newspaper Handbook。The Newspaper Handbook。London, UK/ New York, NY。  new window
15.McNair, B.(1996)。News and Journalism in the UK: A Textbook。News and Journalism in the UK: A Textbook。London, UK/ New York, NY。  new window
16.Meehan, E. R.(2000)。Leisure or Labor? Fans Ethnography and Political Economy。Consuming Audience? Production and Reception in Media Research。Cresskill, NJ。  new window
17.Pape, Susan、Featherstone, Sue(2005)。Newspaper Journalism: A Practical Introduction。London, UK：Sage。  new window
18.Shanks, B.(1976)。The Cool Fire: How to Make It in Television。The Cool Fire: How to Make It in Television。New York, NY。  new window
其他
1.(2009)。What's Wrong with Free Newspaper?。  new window
 
 
 
 
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