本文將「南宋詞選」置於傳播的脈絡下重新思考，詮解當時南宋之文學生態與文化內涵。首先，以「文學商品化」與「消費對象的轉移」二點來論述南宋詞選傳播之背景。其次，分別以「出版文化」、「文學生態」二點來論述與南宋詞選之間的關係。南宋詞選與出版文化方面，以「出版商與贊助者」、「行銷策略與讀者意識」二點爲討論焦點，詮解評論者、讀者與文本三者之間的關係，進而觀察南宋文學的消費傾向。南宋詞選與文學生態方面，以「文學社群之推動」與「江山易主之文化衝擊」二點爲論述對象，進而建構出南宋時期的文學生態版圖。最後，則總結南宋詞選之文化意涵。

This article applies communication theories to the study of culture and literature in the Southern Song Dynasty by examining the anthologies of ci poetry published and circulated at the time. First, based on the ideas of ”commercialization of literature” and ”the shift of objects for consumption,” I delineate the communication background of the anthologies. Second, I investigate the relations between the anthologies and their contemporary ”publication culture” and ”ecology of literature.” With regard to publication culture, I consider aspects of ”publisher and sponsor” and ”marketing strategy and reader consciousness” to elucidate relationships among commentators, readers, and texts. From there, I study the consumption tendency of literature in the Southern Song Dynasty. I also study ”the enhancement of literary community” and ”the cultural impact of dynastic changes” in order to construct a field map for the contemporary ecology of literature. The article concludes with a discussion on the cultural meanings of the anthologies of ci poetry in the Southern Song Dynasty.