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題名:行動電話品牌知名度、網路口碑對顧客滿意度及顧客忠誠度之影響
書刊名:北臺灣學報
作者:馬良涵
作者(外文):Ma, Liang-han
出版日期:2010
卷期:33
頁次:頁69-81
主題關鍵詞:品牌知名度網路口碑顧客滿意度顧客忠誠度Brand awarenessElectronic word-of-moutheWOMCustomer satisfactionCustomer loyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:21
  • 點閱點閱:35
期刊論文
1.Tellis, G. J.(1988)。Advertising Exposure, Loyalty, and Brand Purchase: A Two-Staged Model of Choice。Journal of Marketing Research,25(2),134-144。  new window
2.Kim, C. K.、Lavack, A. M.(1996)。Vertical brand extensions: current research and managerial implications。Journal of Product and Brand Management,5(6),24-37。  new window
3.Baloglu, S.(2002)。Dimensions of customer loyalty。Cornell Hotel and Restaurant Administration Quarterly,43(1),47-59。  new window
4.Richins, M. L.、Root-Shaffer, T.(1988)。The role of involvement and opinion leadership in consumer word-of-mouth: An implicit model made explicit。Advances in Consumer Research,15(1),32-36。  new window
5.Macdonald, Emma K.、Sharp, Byron M.(2003)。Management perceptions of the importance of brand awareness as an indication of advertising effectiveness。Marketing Bulletin,14(2),1-15。  new window
6.Bearden, W. O.、Teel, J. E.(1983)。Selected Determinants of Consumer Satisfaction and Complaints Report。Journal of Marketing Research,20(1),21-28。  new window
7.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論,23(4),89-112。new window  延伸查詢new window
8.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of brand awareness on choice for a common, repeated-purchase product。Journal of Consumer Research,17(2),141-148。  new window
9.Wirtz, Jochen、Chew, Patricia(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-mouth Behaviour。International Journal of Service Industry Management,13(2),141-162。  new window
10.Richard, Frederick F.、Sasser, W. Eral Jr.(1990)。Zero Defection: Quality Comes to Services。Harvard Business Review,68(5),105-111。  new window
11.Samiee, Saeed(1994)。Customer evaluation of products in a global market。Journal of International Business Studies,25(3),579-604。  new window
12.Newman, Joseph W.、Werbel, Richard A.(1973)。Multivariate Analysis of Brand Loyalty for Major Household Appliances。Journal of Marketing Research,10(4),404-409。  new window
13.Bitner, Mary Jo(1995)。Building Service Relationships: It's All about Promises。Journal of the Academy of Marketing Science,23(4),246-251。  new window
14.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research,36(5),21-35。  new window
15.Keller, Kevin Lane(1993)。Conceptualizing, Measuring, and Managing Customer-Based Brand Equity。Journal of Marketing,57(1),1-22。  new window
16.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
17.Kotler, Philip、Gertner, D.(2002)。Country as brand, product, and beyond: A place marketing and brand management perspective。Journal of Brand Management,9(4/5),249-261。  new window
18.Cardozo, Richard N.(1965)。An Experimental Study of Customer Effort, Expectation, and Satisfaction。Journal of Marketing Research,2(3),244-249。  new window
19.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
20.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
21.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。  new window
22.Anderson, Eugene W.、Sullivan, Mary W.(1993)。The Antecedents and Consequences of Customer Satisfaction for Firms。Marketing Science,12(2),125-143。  new window
23.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。  new window
24.Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。  new window
25.Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。  new window
26.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
27.Reddy, S. K.、Holak, S. L.、Bhat, S.(1994)。To Extend or no to Extend: Success Determinants of Line Extensions。Journal of Marketing Research,31(2),241-261。  new window
28.Dick, A. B.、Basu, K.(1994)。Customer loyalty: Tower and integrated conceptual framework。Journal of the Academy of Marketing Science,22(2),99-113。  new window
29.Hollis, N.(2005)。The Years of Learning on How Online Advertising Builds Brands。Journal of Advertising Research,45(2),255-268。  new window
會議論文
1.Anderson, E. W.、Sullivan, M. W.(1990)。Customer Satisfaction and Retention Across Firms。The TIMS College of Marketing Special Interest Conference on Service Marketing。Nashville, TN。343-351。  new window
學位論文
1.溫石松(2002)。顧客價值與網路忠誠度之關係(碩士論文)。國立中興大學。  延伸查詢new window
2.王朝生(2012)。品牌權益、品牌偏好與購買意圖關係之研究:品牌權益之整合性架構(碩士論文)。國立成功大學。  延伸查詢new window
3.李明樺(2006)。服務品質、價格知識、企業形象、顧客滿以與顧客忠誠關係之研究--以香料業為例。東吳大學。  延伸查詢new window
圖書
1.Emanuel, R.、林國平(2001)。口碑行銷。臺北市:遠流。  延伸查詢new window
2.Aaker, David A.(1996)。Building Strong Brand。Free Press。  new window
3.Rossiter, John R.、Percy, Larry(1987)。Advertising and Promotion Management。New York:McGraw-Hill Book Company。  new window
4.Armstrong, Gary、Kotler, Philip(2000)。Marketing: An Introduction。Prentice Hall。  new window
5.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.(2009)。2009年第二季我國行動上網觀測,http://www.find.org.tw/find/home-aspx。  延伸查詢new window
 
 
 
 
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