| 期刊論文1. | Capella, L. M.、Greco, A. J.(1987)。Information Sources of Elderly for Vacation Decisions。Annals of Tourism Research,14(1),148-151。 | 2. | Nysveen, H.、Pedersen, P. E.(2005)。Search Mode and Purchase Intention in Online Shopping Behavior。International Journal of Internet Marketing and Advertising,2(4),288-306。 | 3. | French, B. F.、Finch, W. H.(2006)。Confirmatory factor analytic procedures for the determination of measurement invariance。Structural Equation Modeling,13(3),378-402。 | 4. | Hawkins, S. A.、Hoch, S. J.(1992)。Low-involvement learning: memory without evaluation。Journal of Consumer Research,19(2),212-225。 | 5. | Celsi, R. L.、Rose, R. L.、Leigh, T. W.(1993)。An exploration of high-risk leisure consumption through skydiving。Journal of Consumer Research,20(1),1-23。 | 6. | Gainer, B.(1993)。An empirical investigation of the role of involvement with a gendered product。Psychology and Marketing,10(4),265-283。 | 7. | Ainscough, T. L.(2005)。The effect of brand, agent, and price on consumer evaluation of travel services。Journal of Travel & Tourism Marketing,,19(1),39-48。 | 8. | Hwang, S. N.、Lee, C.、Chen, H. J.(2005)。The Relationship among Tourists' Involvement, Place Attachment and Interpretation Satisfaction in Taiwan's National Parks。Tourism Management,26(2),143-156。 | 9. | Kwun, J. W.、Oh, H.(2004)。Effect of brand, price, and risk on consumers' value perceptions and behavioral intentions in the restaurant industry。Journal of Hospitality and Leisure Marketing,11(1),31-49。 | 10. | Gursoy, D.、McCleary, K.(2004)。An integrative model of tourists' information search behavior。Annals of Tourism Research,31(2),353-373。 | 11. | Zaichkowky, J. L.(1985)。Measuring the Involvement Constructs。Journal of Consumer Research,12(3),341-352。 | 12. | Havitz, Mark E.、Dimanche, Frederic(1997)。Leisure involvement revisited: Conceptual conundrums and measurement advances。Journal of Leisure Research,29(3),245-278。 | 13. | Mittal, Banwari(1995)。A Comparative Analysis of Four Scales of Consumer Involvement。Psychology & Marketing,12(7),663-682。 | 14. | Wyer, Robert S. Jr.、Srull, Thomas K.(1986)。Human Cognition in Its Social Context。Psychological Review,93(3),322-359。 | 15. | Hastie, Reid、Park, Bernadette(1986)。The Relationship between Memory and Judgment Depends on Whether the Task Is Memory-Based or On-line。Psychological Review,93(3),258-268。 | 16. | Kyle, G.、Chick, G.(2002)。The Social Nature of Leisure Involvement。Journal of Leisure Research,34(4),426-448。 | 17. | Meade, A. W.、Lautenschlager, G. J.(2004)。A Monte-Carlo Study of Confirmatory Factor Analytic Tests of Measurement Equivalence/Invariance。Structural Equation Modeling,11(1),60-72。 | 18. | Prichard, Mark P.、Havitz, Mark E.、Haward, Dennis R.(1999)。Analyzing the Commitment: Loyalty Link in Service Contexts。Journal of the Academy of Marketing Science,27(3),333-348。 | 19. | Marmorstein, H.、Grewal, D.、Fishe, R. P. H.(1992)。The value of time spent in price-comparison shopping: Survey and experimental evidence。Journal of Consumer Research,19(1),52-61。 | 20. | Grewal, Dhruv、Krishnan, R.、Baker, Julie、Borin, Norm(1998)。The Effects of Store Name, Brand Name and Price Discounts on Consumers' Evaluations and Purchase Intentions。Journal of Retailing,74(3),331-352。 | 21. | Chen, C. F.、Tsai, M. H.(2008)。Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator。Tourism Management,29(6),1166-1171。 | 22. | Swinyard, William R.(1993)。The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions。Journal of Consumer Research,20(2),271-280。 | 23. | Chen, F. F.、Sousa, K. H.、West, S. G.(2005)。Teacher's corner: Testing measurement invariance of second-order factor models。Structural Equation Modeling: A Multidisciplinary Journal,12(3),471-492。 | 24. | Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。 | 25. | Miyazaki, A.、Grewal, D.、Goodstein, R.(2005)。The effect of multiple extrinsic cues on quality perceptions: A matter of consistency。Journal of Consumer Research,32(1),146-153。 | 26. | Roehl, Wesley S.、Fesenmaier, Daniel R.(1992)。Risk Perceptions and Pleasure Travel: An Exploratory Analysis。Journal of Travel Research,30(4),17-26。 | 27. | Baker, D. A.、Crompton, J. L.(2000)。Quality, satisfaction and behavioral intention。Analysis of Tourism Research,27(3),785-804。 | 28. | Little, Todd D.(1997)。Mean and Covariance Structures (MACS) Analyses of Cross-Cultural Data: Practical and Theoretical Issues。Multivariate Behavioral Research,32(1),53-76。 | 29. | Bloemer, J. M. M.、Kasper, H. D. P.(19950700)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology,16(2),311-329。 | 30. | Bagozzi, Richard P.、Phillips, Lynn W.(1982)。Representing and Testing Organizational Theories: A Holistic Construal。Administrative Science Quarterly,27(3),459-489。 | 31. | Woodruff, Robert B.(1997)。Customer value: The next source for competitive advantage。Journal of the Academy of Marketing Science,25(2),139-153。 | 32. | Duman, Teoman、Mattila, Anna S.(2005)。The Role of Affective Factors on Perceived Cruise Vacation Value。Tourism Management,26(3),311-323。 | 33. | Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing,77(2),203-220。 | 34. | Baker, Julie、Parasuraman, A.、Grewal, Dhruv、Voss, Glenn B.(2002)。The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions。Journal of Marketing,66(2),120-141。 | 35. | Thaler, Richard H.(1985)。Mental Accounting and Consumer Choice。Marketing Science,4(3),199-214。 | 36. | Cronin, J. Joseph Jr.、Brady, Michael K.、Hult, G. Tomas M.(2000)。Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments。Journal of Retailing,76(2),193-218。 | 37. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 | 38. | Laurent, Gilles、Kapferer, Jean-Noël(1985)。Measuring Consumer Involvement Profiles。Journal of Marketing Research,22(1),41-53。 | 39. | Cheung, Gordon W.、Rensvold, Roger B.(2002)。Evaluating goodness-of-fit indexes for testing measurement invariance。Structural Equation Modeling: A Multidisciplinary Journal,9(2),233-255。 | 40. | Tsiotsou, Rodoula(2006)。The Role of Perceived Product Quality and Overall Satisfaction on Purchase Intentions。International Journal of Consumer Studies,30(2),207-217。 | 41. | Olsen, Svein Ottar(2007)。Repurchase Loyalty: The Role of Involvement and Satisfaction。Psychology and Marketing,24(4),315-341。 | 42. | Petty, Richard E.、Cacioppo, John T.(1984)。The Effects of Involvement on Responses to Argument Quantity and Quality: Central and Peripheral Routes to Persuasion。Journal of Personality and Social Psychology,46(1),69-81。 | 43. | Warrington, P.、Shim, S.(2000)。An Empirical Investigation of the Relationship between Product Involvement and Brand Commitment。Psychology & Marketing,17(9),761-782。 | 44. | Petty, Richard E.、Cacioppo, John T.、Schumann, David(1983)。Central and peripheral routes to advertising effectiveness: The moderating role of involvement。Journal of Consumer Research,10(2),135-146。 | 45. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 46. | Celsi, Richard L.、Olson, Jerry C.(1988)。The Role of Involvement in Attention and Comprehension Processed。Journal of Consumer Research,15(2),210-224。 | 47. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effect of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 48. | Park, J. W.,、Hastak, M.(1994)。Memory-based product judgments: effects ofinvolvement at encoding and retrieval。Journal of Consumer Research,21(3),534-547。 | 49. | Petrick, J. F.(2004)。First times' and repeaters' perceived value。Journal of Travel Research,43(3),29-38。 | 50. | Petty, R. E.,、Cacioppo, J. T.(1979)。Issue involvement can increase or decrease message relevant cognitive responses。Journal of Personality and Social Psychology,37(10),1915-1926。 | 51. | Petty, R. E., Cacioppo, J. T.,、Goldman, R.(1981)。Personal involvement as adeterminant of argument–based persuasion。Journal of Personality and Social Psychology,41(5),847-855。 | 52. | Richins, M. L.,、Bloch, P. H.(1991)。Post-purchase product satisfaction: incorporatingthe effects of involvement and time。Journal of Business Research,23,145-158。 | 53. | Sànchez J. Callarisa L. Rodríguez R. M.、Moliner M. A.(2006)。Perceived valueof the purchase of a tourism product。Tourism Management,27(6),437-452。 | 54. | Srull, T. K.,、Wyer, R. S.(1989)。Person memory and judgment。Psychology Review,96(1),58-83。 | 55. | Arora, R.(1996)。Influence of price and variety of services on consumer intention to usethe services: An experimental investigation。Journal of Professional Services Marketing,15(1),105-120。 | 56. | Boyd, D. E.,、Bhat, S.(1998)。The role of dual entitlement and equity theories inconsumers for fair price judgments: An investigation within a business-business servicesetting。Journal of Professional Services Marketing,17(1),1-13。 | 57. | Broderic, A.,、Mueller, R.(1999)。A theoretical and empirical exegesis of the consumer involvement construct: The psychology of the food shopper。Journal of Marketing Theory and Practice,7(4),97-108。 | 58. | Day, E., Stafford, M. R.,、Camacho, A.(1995)。Opportunities for involvementresearch: A scale–development approach。Journal of Advertising,24(3),69-75。 | 59. | Fonseca, M. J.,、Rossi, C. A. V.(2000)。Involvement research in an international context: Evaluation of a scale in BRAZIL。American Marketing Association.Conference Proceedings,11,287-296。 | 60. | Horn, J. L.,、McArdle, J. J.(1992)。A practical and theoretical guide to measure mentin variance in aging research。Experimental Aging Research,18(3-4),,117-144。 | 61. | Howard, D. J.,、Kerrin, R.(2006)。Broadening the scope of reference price advertisingresearch: A field study of consumer shopping involvement。Journal of Marketing,69(4),195-203。 | 62. | Josiam, Bharath M.、Kinley, Tammy R.、Kim, Youn-Kyung(2005)。Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall。Journal of Vacation Marketing,11(2),135-154。 | 63. | Lin, Y. P., Tung, Y. C.,、Lee, Y. H.(2007)。Practicing customer relationship management for interact banking services: The effect of E-service quality on customerloyalty。Chiao Da Management Review,27(1),57-85。 | 64. | Martin, C. L.(1998)。Engineering high-meaning, high-involvement brands as are lationship marketing strategy。Journal of Product & Brand Management,7(1),6-26。 | 65. | Maxwell, S.(2002)。Rule-based price fairness and its effect on willingness to purchase。Journal of Economic Psychology,23,191-212。 | 66. | Mattila, A. S.(2003)。The impact of cognitive inertia on post consumption evaluation processes。Journal of the Academy of Marketing Science,31(3),287-299。 | 67. | McConnell, A. R., Leibold, J. M.,、Sherman, S. J.(1997)。Within-target illusory correlations and the formation of context-dependent attitudes。Journal of Personality and Social Psychology,73(4),675-686。 | 68. | Monroe, K. B.(1973)。Buyers' subjective perception of price。Journal of Marketing Research,10(1),70-80。 | 69. | Morris, R. J.,、Martin, C. L.(2000)。Beanie babies: A case study in the engineering of a high-involvement/relationship-prone brand.。Journal of Product and Brand Management,9(2),78-98。 | 70. | Ong, C. S.,、Tian, W. L.(2003)。Influence of user involvement to service quality oninternet– An empirical study on search engine services。NTU Management Review,13(2),29-57。 | 71. | van der Sluis, S., Dolan, C. V.,、Stoel, R. D.(2005)。A note on testing perfectcorrelations in SEM。Structural Equation Modeling,12(4),551-577。 | 72. | Zeithaml, V. A.(1982)。Consumer response to in-store price information environment。Journal of Consumer Research,8(3),357-369。 | 圖書1. | Mowen, J. C.、Minor, M. S.(2001)。Consumer Behavior: A Framework。Englewood Cliffs, NJ。 | 2. | Solomon, M. R.(2004)。Consumer Behavior: Buying, Having, and Being。Prentice-Hall。 | 3. | Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1995)。Multivariate data analysis with readings。Upper Saddler River, NJ:Prentice-Hall。 | 4. | Jöreskog, K. G.、Sörbom, D. S.(1993)。LISREL 8: A guide to the program and application。Chicago, IL:Scientific Software International, Inc.。 | 5. | Bollen, K. A.(1989)。Structural Equations with Latent Variables。New York:John Wiley & Sons。 | 6. | Deslandes, D. D.(2003)。Assessing consumer perceptions of destination: A necessaryfirst step in the destination branding process。Doctoral dissertation, College of business。Collegeof business,。 | 7. | Jain, K.,、Srinivasan, N.(1990)。An empirical assessment of multipleoperationalizations of involvement。Advances in consumer research。Provo, UT:。 | 8. | Weaver, D.、Lawton, L.(2002)。Tourism Management。Milton Qld:John Wiley & Sons Australia。 | 圖書論文1. | Houston, Michael J.、Rothschild, Michael L.(1978)。Conceptual and methodological perspectives in involvement。Research Frontiers in Marketing: Dialogues and Directions。American Marketing Association。 | |
| |