| 期刊論文1. | 智慧財產局(2003)。有關「網路使用者使用Kuro平台交換MP3是否違反著作權法」疑義之說明。智慧財產權月刊,59,129-130。 延伸查詢 | 2. | Agarwal, S.、Teas, R. K.(2002)。Cross-national applicability of a perceived quality model。The Journal of Product and Brand Management,11(4),213-236。 | 3. | Chapman, J.、Wahlers, R.(1999)。A revision and empirical test of the extended price-perceived quality model。Journal of Marketing Theory and Practice,7(3),53-64。 | 4. | Mitchell, A.、Dacin, P.(1996)。The assessment of alternative measures of consumer expertise。Journal of Consumer Research,23,219-239。 | 5. | Scitovsky, T.(1945)。Some Consequences of the Habit of Judging Quality by Price。The Review of Economic Studies,12(2),100-105。 | 6. | Taylor, S. A.(1994)。Waiting for service: the relationship between delays and evaluations of service。Journal of Marketing,58(2),56-69。 | 7. | Brucks, Merrie、Zeithaml, Valarie A.、Naylor, Gillian(2000)。Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables。Journal of the Academy of Marketing Science,28(3),359-374。 | 8. | Grewal, D.、Monroe, K. B.、Krishnan, R.(1998)。The effects of price-comparisons advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions。Journal of Marketing,62(2),46-59。 | 9. | 黃彥達(2001)。數位資料與媒體工業。新視界ePublishing,3,28-30。 延伸查詢 | 10. | Dodds, William B.、Monroe, Kent B.、Grewal, D.(1985)。The Effect of Brand and Price Information on Subjective Product Evaluation。Advances in Consumer Research,12(1),85-90。 | 11. | 張重昭、周宇貞(19990900)。知覺品質與參考價格對消費者知覺價值與購買意願之影響。企業管理學報,45,1-35。 延伸查詢 | 12. | Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyer's Product Evaluations。Journal of Marketing Research,28(3),307-319。 | 13. | Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。 | 圖書1. | Monroe, K. B.、Krishnan, R.、Jacoby, J.、Olsion, J.(1985)。The effect of price on subjective product devaluations, perceived quality: How consumers view stores and merchandise。Lexington, MA:D. C. Heath。 | 2. | 邱皓政(2003)。結構方程模式--LISREL的理論、技術與應用。雙葉書廊。 延伸查詢 | 其他1. | Swedish Consumer Agency(1996)。Consumer Knowledge among Young People,http://www.kov.se/diverse/consknow/contents.htm。 | |