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題名：臺灣健康資訊網站之內容訊息與公眾溝通分析
書刊名：資訊社會研究
作者：楊意菁 引用關係
作者(外文)：Yang, Yie-jing
出版日期：2013
卷期：25
頁次：頁23-46
主題關鍵詞：健康傳播；公眾溝通；風險溝通；健康資訊網站；Health communication；Public communication；Risk communication；Health information websites
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(7) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:7
  • 共同引用共同引用:62
  • 點閱點閱:112
WWW已成為公眾搜尋醫療健康風險資訊的重要來源，因此本研究將關注網路新科技在健康訊息公眾溝通所扮演的角色，分析健康資訊網站的內容訊息表現，以及公眾溝通的對象與管道。本研究以內容分析方法，探討195個台灣健康資訊網站。研究結果顯示，醫院組織建置網站比例最高，個人部落格或網站最少。網站訊息內容主題以綜合性預防保健為最多，特定疾病主題次之。網站資訊內容主要引用醫師專業人士資料，另七成網站具有網站連結的功能，連結對象以國內民間團體網站為最多。網站內容可信度方面，八成二以上的網站內容未帶有商業廣告性質，但在標示文章作者、職稱、時間等可信度內容方面，則有待加強。健康資訊網站溝通對象以一般大眾為主，電子郵件為主要溝通管道。而政府組織網站不論在網站內容可信度以及溝通管道方面皆表現較佳。
The World Wide Web has become as important source for people looking for the health information. Many studies suggested that more public depends on Internet to obtain knowledge of science, medical and technology. Therefore, this study aims to realize the role of Internet communication in conveying the health information. A total of 195 Taiwanese health information web sites were content analyzed. The results show that the majority of web sites in the sample belong to medical organizations. Only a small number of web sites are governed by the individuals. The majority of websites deal with themes of ”health prevention”, followed by the ”specific disease”. The sources of information content in websites are mainly quoted from doctors and the professional people. This finding indicates that 70% of websites have the website linking function, and the NGO websites are linked as the most popular one. Concerning the appeal to target publics, ”general public” is the major target audience for all websites. The government's health information websites have good performance not only on information content, but also on communication channels in the websites.
期刊論文
1.Capriotti, Paul、Moreno, Ángeles(2007)。Corporate citizenship and public relations: The importance and interactivity of social responsibility issues on corporate websites。Public Relations Review，33(1)，84-91。  new window
2.Wanger, L.、Paquin, R.、Persky, S.(2012)。Genetics Blogs as a public health tool: Assessing credibility and influence。Public Health Genomics，15(3/4)，218-225。  new window
3.楊意菁、徐美苓(20101200)。風險社會概念下的風險溝通與網路傳播：以全球暖化議題為例。中華傳播學刊，18，151-191。new window  延伸查詢new window
4.Adams, S. A.(2010)。Revisiting the online health information reliability debate in the wake of "web 2.0" an interdisciplinary literature and website。International Journal of Medical Informatics，79，391-400。  new window
5.Barak, A.、Grohol, J. M.(2011)。Current and future trends in internet-supported mental health intervention。Journal of Technology in Human Service，29，155-196。  new window
6.Boyington, A. R.、Dougherty, M. C.、Liao, Y. M.(2003)。Analysis of interactive continence health information on the Web。Journal of Wound, Ostomy and Continence Nursing，30(5)，280-286。  new window
7.Buis, L. R.、Carpenter, S.(2009)。Health and medical blog content and its relationships with blogger credentials and blog host。Health Communication，24(8)，703-710。  new window
8.Chou, W. S.、Prestin, A.、Lyons, C.、Wen, K.(2013)。Web 2.0 for health promotion: Reviewing the current evidence。American Journal of Public Health，103(1)，9-18。  new window
9.Gallant, L. M.、Lrizarry, C.、Boone, G.、Kreps, G. L.(2011)。Promoting participatory medicine with social media: New media applications on hospital websites that enhance health education and e-patients' voices。Journal of Participatory Medicine，3。  new window
10.Kreps, G. L.、Neuhauser, L.(2010)。New directions in eHealth communication: Opportunities and challenges。Patient Education and Counseling，78，329-336。  new window
11.Lagu, T.、Kaufman, E. J.、Asch, D. A.、Armstrong, K.(2008)。Content of weblogs written by health professionals。Journal of General Internal medicine，23(10)，1642-1646。  new window
12.Neuhauser. L.(2010)。EHealth communication and behavior change: Promise and performance。Social Semiotics，20(1)，9-27。  new window
13.Suggs, L. S.、McIntyre, C.(2009)。Are we there yet? An examination of online tailored health communication。Health education & Behavior，36(2)，278-288。  new window
14.Palenchar, M. J.,、Heath, R. L.(2007)。Strategic risk communication:Adding value to society。Public Relations Review，34(1)，60-62。  new window
15.Eysenbach, Gunther、Powell, John、Kuss, Oliver、Sa, Eun-Ryoung(2002)。Empirical Studies Assessing the Quality of Health Information for Consumers on the World Wide Web: A Systematic Review。JAMA: The Journal of the American Medical Association，287(20)，2691-2700。  new window
16.徐美苓(20050400)。新聞乎？廣告乎？醫療風險資訊的媒體再現與反思。新聞學研究，83，83-125。new window  延伸查詢new window
17.顧忠華(19940900)。「風險社會」的概念及其理論意涵。國立政治大學學報，69(下)，57-79。  延伸查詢new window
18.黃浩榮(20031200)。風險社會下的大眾媒體：公共新聞學作為重構策略。國家發展研究，3(1)，99-147。new window  延伸查詢new window
19.Wang, Y.、Liu, Z.(2007)。Automatic detecting indicators for quality of health information on the web。International Journal of Medical Informatics，76，575-582。  new window
20.Bernstam, E. V.、Sagaram, S.、Walji, M.、Johnson, C. W.、Meric-Bernstam, F.(2005)。Usability of quality measures for online health information:Can commonly used technical quality criteria be reliably assessed?。International Journal of Medical Informatics，74，675-683。  new window
21.Dunwoody, S.(2001)。Studying users of why files。Science Communication，22(3)，274-282。  new window
22.Lederbogen, U.、Trebbe, J.(2003)。Promoting science on the web public relations for scientific organization -- Results of a content analysis。Science Communication，24(3)，333-352。  new window
23.Oermann, M. H.(2003)。Using health web sites for patient education。Journal of Wound, Ostomy and Continence Nursing，30(4)，217-223。  new window
24.Peterson, I.(2001)。Touring the scientific Web。Science Communication，22(3)，246-255。  new window
25.Yu, J.、King, K. W.、Yoon, H. J.(2010)。How much are health websites influenced by culture? Content analysis of online diet programs in the United States, the United Kingdom, and Korea。Journal of Promotion Management，16，331-359。  new window
會議論文
1.周桂田(200312)。全球化風險下之風險溝通與風險評估--以SARS爲Case分析。2003台灣社會學年會，政治大學與台灣社會學會主辦 。台北文山區。  延伸查詢new window
2.Trench, B.、Delaney, N.(2004)。Public education on science: how Irish scientific institutions use web。Science and Mathematics Education for the New Century。Dublin。  new window
圖書
1.Dominick, R. J.、Wimmer, R. D.(2006)。Mass media research-An introduction。Belmont, CA：Thomson Wadsworth。  new window
2.Hardey, M.(2000)。The ‘Home Page’ and the Challenge to Medicine, Health Information on the Internet, 16(August), 1-2。Handbook of Public Commuication of Science and Technology。New York：Routledge。  new window
3.Morgan, M. G.、Fischhoff, B.、Bostrom, A.(2002)。Risk Communication。Cambridge：Cambridge University Press。  new window
4.Trench, B.(2007)。How the Internet changed science journalism。Journalism, science and society: Science communication between news and public relations。London：Routledge。  new window
5.Denney, D.、呂奕欣、鄭佩嵐(200902)。面對風險社會。台北市：London：韋伯：SAGE Publications Ltd。  延伸查詢new window
6.Fox, S.、Rainie, L.(2002)。Vital decisions: How Internet users decide what information to trust when they or their loved ones are sick。Washington, DC：Pew Internet and American Life Project。  new window
7.Denney, David(2005)。Risk and Society。SAGE Publications Ltd。  new window
8.Holsti, Ole R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley Pub. Co.。  new window
9.Beck, Ulrich、Ritter, Mark(1992)。Risk Society。London：Sage。  new window
10.Trench, B.(2008)。Turning science communication inside-out。Handbook of public communication of science and technology。New York：Routledge。  new window
其他
1.吳昭新，李友專，簡文山(1999)。台灣大眾健康資訊網站網頁評論(1999年版)，http://www.tmn.idv.tw/tmw-guide/introd.htm。  延伸查詢new window
2.Fox, S.(2011)。The social life of health information, 2011，https://www.pewresearch.org/internet/2011/05/12/the-social-life-of-health-information-2011/。  new window
3.Fox, S.(2013)。How many people use "ask a doctor" sites?，http://www.pewinternet.org/Commentary/2013/February/How-many-people-use-ask-a-doctor-sites.aspx#。  new window
圖書論文
1.楊孝濚(1989)。內容分析。社會及行為科學研究法。臺北市：東華。  延伸查詢new window
2.顧忠華(200712)。風險、社會與倫理。第二現代--風險社會的出路？。台北：巨流。new window  延伸查詢new window
 
 
 
 
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