在推展運動觀光上，經濟是非常重要的因素之一，期望在運動賽會結束後，運動觀光客會再度造訪賽會主辦地（國）之其他景點，帶給賽會主辦國家後續經濟助益。日本除了是台灣第一大外來觀光國家外，在經濟、社會、政治、運動等都與我國有密切關係，面對台灣與日俱增的國際運動賽會，加上日本鄰近我國，日本幾乎從未缺席過。因此，日本運動觀光客是我國運動賽會觀光重要潛在市場，台灣目前要投入運動觀光的發展，有其必要正視此一客群。本研究目的在探討日本聽障奧運代表隊對2009台北聽障奧運的不同運動賽會城市意象，對賽會服務品質與後續行為意圖的差異影響。以2009台北聽障奧運為研究範圍，發展結構式問卷作為調查工具，針對參加2009台北聽障奧運之日本聽障奧運代表隊為問卷調查對象，以驗證研究假設，獲得以下結論：一、日本聽障奧運代表隊對於2009台北聽障奧運之日本代表隊對賽會服務品質權重依序為「住宿品質」、「團膳品質」、「賽會場地品質」、「可及性品質」與「賽會活動品質」；二、運動賽會城市意象權重依序為「價值」與「認知」；三、日本聽障奧運代表隊對於賽會服務品質、運動賽會城市意象與再訪意圖的認知情形會因個人特性不同而有所差異；四、賽會服務品質並不會影響日本聽障奧運代表隊之再訪意圖，只有運動賽會城市意象會影響其再訪意圖。根據研究結果，本研究對主辦單位、有意舉辦國際性運動賽會之相關部門與接待日本代表隊之單位提出，在未來舉辦國際性運動賽會策略上建議。

Japan is Taiwan's largest tourist market. At the time of many more international sporting events held in Taiwan, Taiwan needs to invest in sport tourism development for attracting more potential sport tourists from Japan. The purpose of this study, therefore, was to examine the relationships among Service Quality of Sport Event (SQSE), Images of Sport Event Host City (ISEHC), and revisit intention of the Japanese National Deadflympics Team for the 21st Summer Deadflympics Taipei. A purposive sampling technique for carrying out the choice of respondent selection and a Japanese version of the questionnaire for survey were used in this study. Of the 180 questionnaires distributed, 147 usable questionnaires were received, for a response rate of 81.67%. Data analysis was performed using SPSS and the results showed that they rated "accommodation quality" as the highest level of SQSE, and "value" as the highest level of ISEHC. In addition, the perceptions of service quality of sport event, image of sport event host city, and revisit intention varied with personal characteristics. SQSE did not significantly affect revisit intention, but ISEHC did. Finally, the recommendations for hosing an international sporting event were also proposed in the light of the study findings.