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題名:Building a Culture Learning Model in the Study of Business Chinese: An Analysis in Business Professionals' Cultural Learning
書刊名:華語文教學研究
作者:李欣欣 引用關係陳麗宇 引用關係
作者(外文):Lee, Cindy Hsin-hsinChen, Li-yu
出版日期:2014
卷期:11:4
頁次:頁41-71
主題關鍵詞:專業華語商務漢語商務華語商務文化需求分析跨文化教學Chinese for specific purposesCSPBusiness ChineseBusiness cultureNeeds analysisIntercultural teaching and learning
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:10
  • 點閱點閱:34
商務華語教學在近年來受到各界的重視,隨著大中華區的經濟繁榮景象,有越來越多的外籍人士學習商務華語。許多研究及現象顯示語言及文化息息相關,不僅是生活華語課程重視文化教學,商務華語教程中即便初級教材也包含大量文化內容,然而,商務華語教學中的文化教學在目前的文獻中並無深入研究且教學方向莫衷一是,有鑒於此,本研究針對外籍商務人士對於學習商務華語時研習文化內容的觀點與需求進行調查研究;專業外籍商務人士在此研究中被問及他們認為在商務華語課程中教授何種文化內容對於他們在華語區工作經商最有助益。論文首先探討商務華語及文化教學的相關文獻與理論,其次推衍用以檢驗文化教材內容之量表,再由受測者表示相關量化及質化之意見與看法。研究結果顯示,具有跨文化及小文化要素的華商文化價值觀最受到重視,再者為華商的行為文化及經濟環境文化內容。根據研究結果,本文提出初步的商業華語文化教學模組及其相應的文化教學方法,並於文末提出未來研究發展方向。
Business Chinese Teaching and Learning has been very popular during the last decade. A great number of learners worldwide find an increasing demand and interest in learning business Chinese. Studies have shown that language and culture are closely related. It is common to see general Chinese as well as business Chinese study programs integrate culture studies. However, the content of business culture study in business Chinese teaching and learning has never been fully discussed, and what should be taught is still a question. To fill the void of the current literature in this field, this study explores foreign business professionals’ needs for learning Chinese business culture. In-service business professionals were asked about their opinions on what kind of cultural content learned from their business Chinese courses is most helpful to them when working in a Chinese-speaking region. This paper begins with a literature review of teaching and learning business culture in language courses followed by the development of parameters for examining the range of cultural content that is likely to be delivered in classrooms. The results of this research show that cultural content regarding intercultural communication, beliefs, values, and other subtle matters as expressed in language are regarded as the most important and helpful. The respondents also identified useful methods for teaching and learning Chinese business cultural content. A theoretical model for Chinese business culture teaching and learning is thus built. Recommendations for the teaching content, teaching methods, and material development are provided accordingly in this paper.
期刊論文
1.陳麗宇、李欣欣(20121200)。當代初級商務華語教材之文化研究。華語文教學研究,9(4),41-73。new window  延伸查詢new window
2.Hinner, Michael Bernard(2009)。Culture's influence on business as illustrated by German。China Media Research,5(2),45-54。  new window
3.樓益齡(2004)。漢語主體意識與對外商務漢語教學。雲南師範大學學報,2(1),50-54。  延伸查詢new window
4.劉巍(2010)。商務漢語教學與跨文化交際能力培養。高教研究,4,197-199。  延伸查詢new window
5.李育娟(20111200)。商務華語學習者需求分析。華語文教學研究,8(3),23-46。new window  延伸查詢new window
6.覃俏麗(2009)。對外商務漢語中的文化因素及其教學。現代語文,2009(8),124-126。  延伸查詢new window
會議論文
1.李育娟、杜昭玫、陳立芬(2010)。商務華語主題及其需求分析。第十一屆臺灣華語文教學年會暨研討會。  延伸查詢new window
2.陳燕秋(2008)。華語文化課程之設計規劃與實務操作--以中國飲食文化「中國茶」為教學主題。第九屆臺灣華語文教學年會暨研討會,1-13。  延伸查詢new window
圖書
1.ACTFL(1999)。ACTFL Proficiency Guidelines。NT:ACTFL Materials Centre。  new window
2.Barnard, Roger、Cady, Jeff(2009)。Business Venture。Oxford:Oxford University Press。  new window
3.Gesteland, Richard(1999)。Cross-cultural Business Behaviour。Copenhagen:Copenhagen Business School Press。  new window
4.Gibson, Robert(2002)。Intercultural Business Communication。Oxford:Oxford University Press。  new window
5.Hofstede, Geert、Hofstede, Gert Jan、Minkov, Michael(2005)。Cultures and Organizations: Software of the Mind。McGraw Hill。  new window
6.Johnson, Christine(2010)。Intelligent Business。London:Longman。  new window
7.Lee, Hsin-Hsin Cindy(2013)。International Business English。Taipei:New Page。  new window
8.Lewis, Richard(2003)。When Cultures Collide。New York:NB Books。  new window
9.Livemore, David(2011)。The Cultural Intelligence: Difference。New York:American Management Association。  new window
10.Tomalin, Barry、Nicks, Mike(2010)。The World's Business Cultures and How to Unlock Them。London:Thorogood Publishing。  new window
11.Kluckhohn, Florence R.、Strodtbeck, Fred L.(1961)。Variations in value orientations。Evanston, IL:CT:Row, Peterson:Greenwood Press。  new window
12.Hall, E. T.(1966)。The hidden dimension。New York:Anchor Books。  new window
13.Stern, H. H.(1992)。Issues and options in language teaching。Oxford University Press。  new window
14.Hofstede, Geert H.(1980)。Culture's consequences: International differences in work-related values。Beverly Hills, California:Sage。  new window
15.Hofstede, Geert H.(2001)。Culture's Consequences: Comparing Values, Behaviors, Institutions and Organisations Across Nations。Thousand Oaks:Sage Publications。  new window
16.Denscombe, Martyn(2007)。The Good Research Guide: For Small-scale Social Research Projects。Open University Press。  new window
其他
1.Safi, Abed El-Azez(2010)。Arguments in Support and Against of Hofstede Work,http://www.academia.edu/1375094/。  new window
圖書論文
1.Wagner, E.(2010)。Survey research。Continuum companion to research methods in applied linguistics。London:Continuum。  new window
 
 
 
 
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