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題名：商業模式分類與互動關係的探索研究--臺灣科技產業廠商個案分析
書刊名：產業與管理論壇
作者：蔡政安／羅勝文
作者(外文)：Tsai, Cheng-an／Lo, Sheng-wen
出版日期：2015
卷期：17:2
頁次：頁4-29
主題關鍵詞：互動關係；全面客戶解決方案；阻隔機制；商業模式分類；最佳產品；Interaction relationship；Total customer solution；Isolating mechanism；Business model category；Best product
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:27
  • 點閱點閱:55
台灣目前面臨傳統產業升級、高科技產業轉型及服務業國際化等挑戰，惟有透過持續的商業模式創新，才能回應這些挑戰。現有的商業模式大多來自先進國家的觀點，本研究回顧過去主要文獻，整合出一個商業模式可操作架構，採用符合理論抽樣的多個案研究法，依據台灣產業轉型關鍵的兩種不同價值創造邏輯：降低成本vs.提升價值，演繹出不同理論概念的商業模式：「最佳產品」與「全面客戶解決方案」，並明確辨識兩個不同商業模式的元素間有不同的互動關係，而理解商業模式元素間互動關係改變邏輯，是探知廠商商業模式創新的關鍵。本研究同時也指出，兩種不同商業模式有不同互動關係的阻隔機制，是商業模式競爭優勢的來源。
The innovation of business model becomes primary issue as Taiwan Industries face the challenges of advancing traditional industries, transforming high-tech industries and internationalizing service industries. As most perspectives of business model come from industrialized economies, this study reviews the previous literature and defines the business model as an operationalized framework. Through conducting multiple case-studies of theoretical sampling according to Taiwan’s industrial transformation of two different value creation logic: cost down vs value up, this research deduces two categories of different business model: Total Customer Solution and Best Product. The research also identify different types of interaction relationship among components of business model for these two categories. Understanding the changing logic of interaction relationship is the key to explore the innovation of business model. This research also finds the different insolating mechanisms for two business model which are the sources of competitive advantage.
期刊論文
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6.Sinfield, J. V.、Calder, E.、McConnell, B.、Colson, S.(2012)。How to Identify New Business Models。MIT Sloan Management Review，53(2)，85-90。  new window
7.Zott, Christoph、Amit, Raphael(2008)。The Fit between Product Market Strategy and Business Model: Implications for Firm Performance。Strategic Management Journal，29(1)，1-26。  new window
8.Teece, D. J.(2010)。Business Model, Business Strategy and Innovation。Long Range Planning，43(2/3)，172-194。  new window
9.Shafer, S. M.、Smith, H. J.、Linder, J. C.(2005)。The power of business models。Business Horizons，48(3)，199-207。  new window
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11.朱勇敷、陳瓦婷、虞孝成(2012)。微網誌創新經營模式之研究：以Facebook、Twitter 及Plurk爲例。產業與管理論壇，14(1)，52-79。new window  延伸查詢new window
12.邱瑞淙、楊佳翰、徐作聖(2011)。創新中介服務平台經營模式研究。行銷評論，13(3)，487-502。new window  延伸查詢new window
13.蔡政安、蔡家鳳(20131200)。商業模式初探：餐飲服務業之個案研究。創業管理研究，8(4)，1-26。new window  延伸查詢new window
14.Achtenhagen, L.、Melin, L.(2013)。Dynamics of business models: Strategizing, critical capa¬bilities and activities for sustained value creation。Long Range Planning，46(6)，427-442。  new window
15.Allee, V.(2000)。Re-configuring the value network。Journal of Business Strategy，21(4)，1-6。  new window
16.Benson-Rea, M.、Brodie, R. J.、Sima, H.(2013)。The plurality of co-existing business models: Investigating the complexity of value drivers。Industrial Marketing Management，42(5)，717-729。  new window
17.DaSilva, Carlos M.、Trkman, Peter(2014)。Business model: What it is and what it is not。Long Range Planning，47(6)，379-389。  new window
18.Doz, Y. L.、Kosonen, M.(2010)。Embedding strategic agility: A leadership agenda for accelerating business model renewal。Long Range Planning，43(2/3)，370-382。  new window
19.Eisenmann, T. R.(2006)。Internet companies’ growth strategies: Determinants of investment intensity and long-term performance。Strategic Management Journal，27(12)，1183-1204。  new window
20.Gambardella, A.、McGahan, A. M.(2010)。Business-model innovation: General purpose technologies and their implications for industry structure。Long Range Planning，43(2)，262-271。  new window
21.Geroge, G.、Bock, A. J.(2011)。The business model m practice and its implications for entrepreneurship research。Entrepreneurship Theory and Practice，35(1)，83-111。  new window
22.Markides, Constantinos C.、Charitou, Constantinos D.(2004)。Competing with dual business models: A contingency approach。Academy of Management Executive，18(3)，22-36。  new window
23.Makinen, S.、Seppanen, M.(2007)。Assessing business model concepts with taxonomical research criteria: A preliminary study。Management Research News，30(10)，735-748。  new window
24.Nenonen, S.、Storbacka, K.(2010)。Business model design: Conceptualizing networked value co-creation。International Journal of Quality & Service Science，2(1)，43-59。  new window
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26.Doty, D. Harold、Glick, William H.(1994)。Typologies as a unique form of theory building: toward improved understanding and modeling。Academy of management Review，19(2)，230-251。  new window
27.林素琴(20110900)。臺灣能源技術服務產業營運模式之分析。產業與管理論壇，13(3)，76+78-89。new window  延伸查詢new window
28.柯承恩(20080700)。商業模式與文化產業發展在台灣。經濟前瞻，118，104-112。  延伸查詢new window
29.湯玲郎、蔡瑋真、王盈超(20090400)。物流服務業導入服務創新對營運績效之影響。管理評論，28(2)，25-49。new window  延伸查詢new window
30.Gordij, J.、Akkermans H.(2001)。Designing and Evaluating E-business Models。IEEE Intelligent Systems，16(4)，11-17。  new window
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32.Zott, Christoph、Amit, Raphael H.、Massa, Lorenzo(2011)。The Business Model: Recent Developments and Future Research。Journal of Management，37(4)，1019-1042。  new window
33.Gambardella, Alfonso、McGahan, Anita M.(2010)。Business-model Innovation: General Purpose Technologies and their Implications for Industry Structure。Long Range Planning，43(2/3)，262-271。  new window
34.Chesbrough, H. W.、Rosenbloom, R. S.(2003)。The role of the business model in capturing value from innovation: Evidence from Xerox corporation' s technology spin-off companies。Industrial and Corporate Change，11(3)，529-555。  new window
35.Stasbll, C. B.、Fjeldstad, O. D.(1998)。Configuring value for competitive advantage: On chain, shops and networks。Strategic Management Journal，19(5)，413-437。  new window
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37.Zott, Christoph、Amit, Raphael(2010)。Business Model Design: An Activity System Perspective。Long Range Planning，43(2/3)，216-226。  new window
38.李信興、劉常勇(20080900)。系統性「商業模式」之觀念架構。創業管理研究，3(3)，119-144。new window  延伸查詢new window
39.Amit, Raphael、Zott, Christoph(2001)。Value creation in e-business。Strategic Management Journal，22(6/7)，493-520。  new window
40.Magretta, Joan(2002)。Why business models matter。Harvard Business Review，80(5)，86-92-133。  new window
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圖書
1.Afuah, A.(2003)。Business models: A strategic management approach。New York, NY：McGraw-Hill。  new window
2.Porter, Michael E.(1985)。Competitive Advantage: Creating and Sustaining Superior Performance。New York, NY：Schuster Inc.。  new window
3.Yin, Robert K.(2003)。Case Study Research: Design and Methods。Sage Publications。  new window
4.Chesbrough, Henry William(2003)。Open Innovation: The New Imperative for creating and Profiting from Technology。Harvard Business School Press。  new window
5.Miles, Raymond E.、Snow, Charles C.(1978)。Organizational Strategy, Structure, and Process。McGraw-Hill。  new window
6.Yin, Robert K.(1994)。Case study research: Design and methods。Sage Publications。  new window
其他
1.國家發展委員會(2012)。黃金十年、國家願景計畫，http://www.ndc.gov.tw/ ml.aspx?sNo=0017181&ex=l#.VS95NGiUdqU， 。  延伸查詢new window
2.Dutta, S.，Mia, I.(2012)。The global information technology report 2010-2011: Transformations 2.0，http://www3.weforum.org/docs/WEF GITR_Report_2011.pdf。  new window
3.United Nations Industrial Development Organization(2013)。Sustaining employment growth: The role of manufacturing and structural change.，https://www.unido.org/fileadmin/user_media/Research_and_Statistics/UNIDO_IDR_2013_main_report.pdf。  new window
圖書論文
1.Mintzberg, H.、Waters, J. A.(1989)。Of strategies, deliberate and emergent。Readings in strategic management。London, UK：Macmillan。  new window
 
 
 
 
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