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題名:正職員工與實習生服務失誤、服務補救與補救滿意度之差異研究--以太魯閣晶英酒店及棲蘭明池山莊為例
書刊名:運動休閒餐旅研究
作者:朱永蕙莊適榮
作者(外文):Chu, Yung-huiChuang, Shih-jung
出版日期:2015
卷期:10:4
頁次:頁44-60
主題關鍵詞:服務失誤服務補救正職員工實習生Service failureService recoveryEmployeeInternship student
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
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  • 共同引用共同引用:57
  • 點閱點閱:54
本研究主要目的有二:一、以正職員工的角度,探討星級旅館與渡假山莊服務失誤、服務補救類型及補救滿意度,並比較之間的差異性;二、比較正職員工與實習生於星級旅館與渡假山莊,對於服務失誤與服務補救之差異。本研究同時應用「關鍵事件技術法」與深度訪談法取得研究資料,並透過編碼者間信度與三角檢驗法檢測信度與效度。研究結果顯示正職員工與實習生,在星級旅館與渡假山莊皆以「員工對服務傳遞系統失誤的回應」為主要服務失誤類型,且以「員工技能不足」為主失誤細項。以正職員工的角度而言,服務補救前三名在星級旅館與渡假山莊是相同的,且以「額外補償」為主,但與實習生相比較的結果十分不同。至於補救滿意度前三名,星級旅館與渡假山莊雖相同,但是排序卻不盡相同。故本研究建議:一、旅館與山莊皆須落實訓練,培養態度;二、旅館運用「額外補償」,山莊運用「提供折扣」;三、透過溝通以提高失誤認同度;以及四、授權實習生,以增加有效之服務補救,提升顧客對企業的滿意度。
The purposes of the study are as following: 1. Explore and compare service failure, service recovery and recovery satisfaction between hotel and villa from the perspective of employee; 2. Compare perspective of view between employee and internship student in terms of service failure and service recovery in hotel and villa. This study applied "Critical Incident Technique" and depth interview to collect data. Reliability and validity were tested by inter-judge reliability and investigator triangulation. Results have shown that "Employee Failure to Response of Service Delivery" was the main category with item "Employee Lack of Skill" of service failure for hotel and villa as well as employee and internship students. Top three service recoveries were the same of hotel and villa, in particular "Extra Compensation" from the perspective of employee,however, results above were not same as internship students. In term of recovery satisfaction, top three were the same of hotel and villa, but different sequence. Therefore, this study suggests as following: (1) well training and right attitude should be done for hotel and villa; (2) hotel offers "Extra Compensation," villa offers "Discount;" (3) increase degree of recognition in term of service failure by communication; and (4) increase effective recovery to upgrade customer satisfaction by authorization internship student.
期刊論文
1.Fornell, C.、Wemerfelt, B.(1987)。Defensive Marketing Strategy by Customer Complaint Management: A Theoretical Analysis。Journal of Marketing Research,24(4),337-346。  new window
2.Singh, Jagdip、Wilkes, Robert E.(1996)。When consumers complain: a path analysis of the key antecedents of consumer complaint response estimates。Journal of the Academy of Marketing Science,24(4),350-365。  new window
3.朱永蕙(2015)。服務失誤與修復類型之實證分析--以學生經管餐廳為例。休閒觀光與運動健康學報,6(1),1-19。  延伸查詢new window
4.吳明哲、朱永蕙、莊適榮(2014)。以實習生角度探討星級旅館之服務失誤與服務補救。台灣永續觀光,2(1),21-35。  延伸查詢new window
5.郭德賓(2004)。服務業顧客滿意、服務失誤與服務補救類型分析:台灣地區餐廳之研究。觀光研究學報,10(2),69-94。new window  延伸查詢new window
6.劉宗其、李奇勳、黃吉村、渥頓(2001)。服務失誤類型、補救措施與再惠顧率之探索性研究--以CIT 法應用於餐飲業為例。管理評論,20(1),65-97。  延伸查詢new window
7.林玥秀、黃文翰、黃毓伶(2003)。服務失誤及服務補救之類型分析--以台灣地區之餐廳為例。觀光研究學報,9(1),39-58。  延伸查詢new window
8.Decrop, A.(1999)。Triangulation in Qualitative Tourism Research。Tourism Management,20(1),157-161。  new window
9.Stauss, B.(1993)。Service problem deployment: Transformation of problem information into problem preventive activities。International Journal of Service Industry,4(2),41-62。  new window
10.Kelley, Scott W.、Davis, Mary A.(1994)。Antecedents to Customer Expectations for Service Recovery。Journal of the Academy of Marketing Science,22(1),52-61。  new window
11.Bitner, Mary Jo、Booms, Bernard H.、Tetreault, Mary Stanfield(1990)。The Service Encounter: Diagnosing Favorable & Unfavorable Incidents。Journal of Marketing,54(1),71-84。  new window
12.鄭紹成(20020700)。服務補救滿意構面之探索性研究。管理評論,21(3),49-68。new window  延伸查詢new window
13.Flanagan, John C.(1954)。The Critical Incident Technique。Psychological Bulletin,51(4),327-358。  new window
14.Keaveney, Susan M.(1995)。Customer Switching Behavior in Service Industries: An Exploratory Study。Journal of Marketing,59(2),71-82。  new window
15.Hoffman, K. Douglas、Kelley, Scott W.、Rotalsky, Holly M.(1995)。Tracking Service Failures and Employee Recovery Efforts。Journal of Services Marketing,9(2),49-61。  new window
16.Bitner, Mary Jo、Booms, Bernard Henry、Mohr, Lois A.(1994)。Critical Service Encounters: The Employee's Viewpoint。Journal of Marketing,58(4),95-106。  new window
17.Boshoff, Christo(1999)。RECOVSAT: An Instrument to Measure Satisfaction with Transaction-specific Service Recovery。Journal of Service Research,1(3),236-249。  new window
18.Fisk, R. P.、Brown, S. W.、Bitner, M. J.(1993)。Tracking the Evolution of the Service Marketing Literature。Journal of Retailing,69(1),61-103。  new window
19.Grönroos, Christian(1988)。Service Quality: The Six Criteria of Good Perceived Service Quality。Review of Business,9(3),10-13。  new window
20.Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review,68(4),148-156。  new window
21.Kelley, Scott W.、Hoffman, K. Douglas、Davis, Mark A.(1993)。A Typology of Retail Failures and Recoveries。Journal of Retailing,69(4),429-452。  new window
研究報告
1.行政院主計處(2013)。中華民國臺灣地區人力資源調查統計年報。臺北:行政院主計處。  延伸查詢new window
學位論文
1.鄭紹成(1997)。服務業服務失誤、挽回服務與顧客反應之研究(博士論文)。文化大學。new window  延伸查詢new window
圖書
1.Scarborough, N.、Zimmerer, N.、Thomas, W.(1996)。Effective Small Business Management。New Jersey:Prentice Hall。  new window
2.陳建和(2002)。觀光研究方法。五南圖書出版股份有限公司。  延伸查詢new window
3.潘淑滿(2003)。質性研究:理論與應用。臺北市:心理出版社股份有限公司。  延伸查詢new window
4.王石番(1991)。傳播內容分析法--理論與實踐。台北:幼獅文化。  延伸查詢new window
其他
1.張瀞文(20130916)。企業愛用研究生產學合作夯,https://tw.news.yahoo.com/%E4%BC%81%E6%A5%AD%E6%84%9B%E7%94%A8%E7%A2%A9%E5%A3%AB%E7%94%9F-%E7%94%A2%E5%AD%B8%E5%90%88%E4%BD%9C%E5%A4%AF-131100654.html。  new window
圖書論文
1.Zemke, R.(1999)。Service recovery: Turning oops into opportunity。Best Practices in Customer Service。New York:AMACOM, AMA Publication。  new window
 
 
 
 
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