期刊論文| 1. | Zupancic, D.(2008)。Towards an Integrated Framework of Key Account Management。Journal of Business & Industrial Marketing，23(5)，323-331。   |
| 2. | Hansen, H.、Sandvik, K.、Selnes, F.(2003)。Direct and indirect effects of commitment to a service employee on the intention to stay。Journal of Service Research，5(4)，356-368。 |
| 3. | Adamson, I.、Chan, K. M.、Handford, D.(2003)。Relationship marketing: Customer commitment and trust as a strategy for the smaller Hong Kong corporate banking sector。The International Journal of Banking Marketing，21(6/7)，347-359。 |
| 4. | Ndubisi, Nelson Oly(2007)。Relationship quality antecedents: the Malaysian retail banking perspective。International Journal of Quality & Reliability Management，24(8)，829-845。 |
| 5. | Han, Heesup、Kim, W.、Hyun, S. S.(2011)。Switching intention model development: Role of service performances, customer satisfaction, and switching barriers in the hotel industry。International Journal of Hospitality Management，30(3)，619-629。 |
| 6. | Soteriou, Andreas、Zenios, Stavros A.(1999)。Operations, Quality, and Profitability in the Provision of Banking Services。Management Science，45(9)，1221-1238。 |
| 7. | Cater, B.、Zabkar, V.(2009)。Antecedents and Consequences of Commitment in Marketing Research Services: The Client's Perspective。Industrial Marketing Management，38(7)，785-797。 |
| 8. | Sharma, N.、Patterson, P. G.(2000)。Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services。International Journal of Service Industry Management，11(5)，470-490。 |
| 9. | Blut, M.、Frennea, C. M.、Mittal, V.、Mothersbaugh, D. L.(2015)。How Procedural, Financial and Relational Switching Costs Affect Customer Satisfaction, Repurchase Intentions, and Repurchase Behavior: A Meta-Analysis。International Journal of Research in Marketing，32(2)，226-229。 |
| 10. | Guo, X.、Duff, A.、Hair, M.(2010)。The antecedents and consequences of commitment in bank-corporate relationships: Evidence from the Chinese banking market。Asia Pacific Business Review，16(3)，395-416。 |
| 11. | Liu, Y.、Su, C.、Li, Y.、Liu, T.(2010)。Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment。Industrial Marketing Management，39(5)，844-852。 |
| 12. | Moriarty, R. T.、Kimball, R. C.、Gay, J. H.(1983)。The management of corporate banking relationships。Sloan Management Review，1，3-15。 |
| 13. | Papista, E.、Chrysochou, P.、Krystallis, A.、Dimitriadis, S.(2017)。Types of value and cost in consumer-green brands relationship and loyalty behaviour。Journal of Consumer Behaviour，17(1)，e101-e113。 |
| 14. | Pick, D.、Eisend, M.(2016)。Customer responses to switching costs: A meta-analytic investigation of the moderating influence of culture。Journal of International Marketing，24(4)，39-60。 |
| 15. | Scanzoni, J.(1979)。Social exchange in developing relationships. (Transaction Books, New Brunswick, New Jersey. Hill, F. I. Nye and I. Reiss). The Free Press, New York。Journal of Marriage and the Family，42，161-176。 |
| 16. | van der Walt, N.、Scott, D.、Woodside, A. G.(1994)。CPA service providers: A profile of client types and their assessment of performance。Journal of Business Research，31(2)，225-233。 |
| 17. | 黃品全(20050600)。內部行銷及其對餐旅服務人員的影響 : 從組織中自我肯定與顧客導向的觀點。觀光研究學報，11(2)，89-112。 延伸查詢 |
| 18. | Anderson, Erin W.、Weitz, Barton(1989)。Determinants of continuity in conventional industrial channel dyads。Marketing Science，8(4)，310-323。 |
| 19. | Antón, C.、Camarero, C.、Carrero, M.(2007)。The Mediating Effect of Satisfaction on Consumers' Switching Intention。Psychology and Marketing，24(6)，511-538。 |
| 20. | Armstrong, R. W.、Seng, T. B.(2000)。Corporate-customer satisfaction in the banking industry of Singapore。International Journal of Bank Marketing，18(3)，97-111。 |
| 21. | Bansal, H. S.、Taylor, S. F.(1999)。The Service Provider Switching Model (SPSM): A Model of Consumer Switching Behavior in the Services Industry。Journal of Service Research，2(2)，200-218。 |
| 22. | Bierly, Paul E. III、Damanpour, Fariborz、Santoro, Michael D.(2009)。The application of external knowledge: Organizational conditions for exploration and exploitation。Journal of Management Studies，46(3)，481-509。 |
| 23. | Boot, Arnoud Willem Alexander(2000)。Relationship Banking: What Do We Know?。Journal of Financial Intermediation，9(1)，7-25。 |
| 24. | Caruana, A.(2002)。Service loyalty: the effects of service quality and the mediating role of customer satisfaction。European Journal of Marketing，36(7/8)，811-828。 |
| 25. | De Ruyter, K.、Wetzels, M.(1999)。Commitment in auditor-client relationships: Antecedents and consequences。Accounting, Organizations and Society，24(1)，57-75。 |
| 26. | Dwyer, F. Robert、Schurr, Paul H.、Oh, Sejo(1987)。Developing Buyer-Seller Relationships。Journal of Marketing，51(2)，11-27。 |
| 27. | Fullerton, Gordon(2003)。When does commitment lead to loyalty?。Journal of Service Research，5(4)，333-344。 |
| 28. | Geyskens, Inge、Steenkamp, Jan-Benedict E. M.、Scheer, Lisa K.、Kumar, Nirmalya(1996)。The Effects of Trust and Interdependence on Relationship Commitment: A Trans-Atlantic Study。International Journal of Research in Marketing，13(4)，303-317。 |
| 29. | Gilliland, David I.、Bello, Daniel C.(2002)。Two sides to attitudinal commitment: The effect of calculative and loyalty commitment on enforcement mechanisms in distribution channels。Journal of the Academy of Marketing Science，30(1)，24-43。 |
| 30. | Gounaris, S. P.(2005)。Trust and commitment influences on customer retention: Insights from business-to-business services。Journal of Business Research，58(2)，126-140。 |
| 31. | Gruen, Thomas W.、Summers, John O.、Acito, Frank(2000)。Relationship marketing activities, commitment, and membership behaviors in professional associations。Journal of Marketing，64(3)，34-49。 |
| 32. | Hansen, Morten T.(1999)。The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits。Administrative Science Quarterly，44(1)，82-111。 |
| 33. | Bansal, Harvir S.、Irving, P. Gregory、Taylor, Shirley F.(2004)。A three-component model of customer to service providers。Journal of the Academy of Marketing Science，32(3)，234-250。 |
| 34. | Jones, Michael A.、Mothersbaugh, David L.、Beatty, Sharon E.(2002)。Why Customers Stay: Measuring the Underlying Dimensions of Services Switching Costs and Managing Their Differential Strategic Outcomes。Journal of Business Research，55(6)，441-450。 |
| 35. | Kassim, N. M.、Abdulla, A. K. M. A(2006)。The Influence of Attraction on Internet Banking: An Extension to the Trust-Relationship Commitment Model。International Journal of Bank Marketing，24(6)，424-442。 |
| 36. | Kenis, P.、Knoke, D.(2002)。How Organizational Field Networks Shape Interorganizational Tie-Formation Rates。Academy of Management Review，27(2)，275-293。 |
| 37. | Konovsky, Mary A.、Cropanzano, Russell(1991)。Perceived Fairness of Employee Drug Testing as a Predictor of Employee Attitudes and Job Performance。Journal of Applied Psychology，76(5)，698-707。 |
| 38. | Kumar, Nirmalya、Scheer, Lisa K.、Steenkamp, Jan-Benedict E. M.(1995)。The Effects of Perceived Interdependence on Dealer Attitudes。Journal of Marketing Research，32(3)，348-356。 |
| 39. | Moorman, Christine、Zaltman, Gerald、Deshpande, Rohit(1992)。Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations。Journal of Marketing Research，29(3)，314-328。 |
| 40. | Sambandam, Rajan、Lord, Kenneth R.(1994)。Switching Behavior in Automobile Markets: A Consideration-Sets Model。Journal of the Academy of Marketing Science，23(1)，57-65。 |
| 41. | Saxe, Robert、Weitz, Barton A.(1982)。The SOCO scale: A measure of the customer orientation of salespeople。Journal of Marketing Research，19(3)，343-351。 |
| 42. | Sweeney, J. C.、Webb, D. A.(2007)。How functional, psychological, and social relationship benefits influence individual and firm commitment to the relationship。Journal of Business & Industrial Marketing，22(7)，474-488。 |
| 43. | Uzzi, Brian(1997)。Social structure and competition in interfirm networks: The paradox of embeddedness。Administrative Science Quarterly，42(1)，35-67。 |
| 44. | van de Vrande, Vareska、de Jong, Jeroen P. J.、Vanhaverbeke, Wim、de Rochemont, Maurice(2009)。Open innovation in SMEs: Trends, motives and management challenges。Technovation，29(6/7)，423-437。 |
| 45. | Wilson, David T.(1995)。An integrated Model of Buyer-Seller Relationship。Journal of the Academy of Marketing Science，23(4)，335-345。 |
| 46. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research，18(1)，39-50。 |
| 47. | Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。 |
| 48. | Inkpen, Andrew C.、Tsang, Eric W. K.(2005)。Social capital, networks, and knowledge transfer。The Academy of Management Review，30(1)，146-165。 |
| 49. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing，64(1)，12-40。 |