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題名:網紅與粉絲關係品質、信任轉移與自我監控對品牌推薦影響之研究
書刊名:行銷科學學報
作者:陳婉綾郭宗賢田寒光
作者(外文):Chen, Wan-lingKuo, Tsung-hsienTien, Han-kuang
出版日期:2021
卷期:17:1
頁次:頁67-88
主題關鍵詞:關係品質信任轉移品牌態度自我監控Relationship qualityTrust transferBrand attitudeSelf-monitoring
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:21
  • 點閱點閱:11
期刊論文
1.O'Cass, Aron(2000)。An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing。Journal of Economic Psychology,21(5),545-576。  new window
2.Bedeian, Arthur G.、Day, David V.(2004)。Can chameleons lead?。The Leadership Quarterly,15(5),687-718。  new window
3.吳立偉、張國雄、鍾沛蔓(20110200)。認知價值、關係品質與忠誠階段之探討。臺灣管理學刊,11(1),1-28。new window  延伸查詢new window
4.Lennox, R. D.、Wolfe, R. N.(1984)。Revision of the self-monitoring scale。Journal of Personality and Social Psychology,46(6),1349-1364。  new window
5.Gangestad, S. W.、Snyder, M.(2000)。Self-monitoring: Appraisal and Reappraisal。Psychological Bulletin,126(4),530-555。  new window
6.Ganesan, S.、Hess, R.(1997)。Dimensions and levels of trust: Implications for commitment to a relationship。Marketing Letters,8(4),439-448。  new window
7.Fine, L. M.、Schumann, D. W.(1992)。The nature and role of salesperson perceptions: The interactive effects of salesperson/customer personalities。Journal of Consumer Psychology,1(3),285-296。  new window
8.Huber, G. P.、Lewis, K.(2010)。Cross-understanding: Implications for group cognition and performance。Academy of Management Review,35(1),6-26。  new window
9.Aaker, J.、Fournier, S.(1995)。A brand as a character, a partner and a person: Three perspectives on the question of brand personality。NA: Advances in Consumer Research,22,391-395。  new window
10.Fournier, Susan(1998)。Consumers and their brands: Developing relationship theory in consumer research。Journal of Consumer Research,24(4),343-373。  new window
11.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing,54(3),68-81。  new window
12.Doney, Patricia M.、Cannon, Joseph P.(1997)。An Examination of the nature of trust in buyer-seller relationships。Journal of Marketing,61(2),35-51。  new window
13.Snyder, M.(1979)。Self-monitoring processes。Advances in Experimental Social Psychology,12,85-128。  new window
14.De Veirman, M.、Cauberghe, V.、Hudders, L.(2017)。Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude。International Journal of Advertising,36(5),798-828。  new window
15.Kauppinen-Räisänen, Hannele、Björk, Peter、Lönnström, Alexandra、Jauffret, Marie-Nathalie(2018)。How consumers' need for uniqueness, self-monitoring, and social identity affect their choices when luxury brands visually shout versus whisper。Journal of Business Research,84,72-81。  new window
16.Pornsakulvanich, V.(2018)。Excessive use of Facebook: The influence of self-monitoring and Facebook usage on social support。Kasetsart Journal of Social Sciences,39(1),116-121。  new window
17.Pettiford, J. N.、Bikhchandani, J.、Ostlie, D. J.、Peter, S. D. S.、Sharp, R. J.、Juang, D.(2012)。A review: The role of high dose methylprednisolone in spinal cord trauma in children。Pediatric Surgery International,28(3),287-294。  new window
18.Lippa, R.(1976)。Expressive control and the leakage of dispositional introversion-extraversion during role-played teaching。Journal of Personality,44(4),541-559。  new window
19.Kim, D. H.、Seely, N. K.、Jung, J. H.(2017)。Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness。Computers in Human Behavior,70,535-543。  new window
20.Lee, Jieun、Hong, Ilyoo B.(2019)。Consumer's electronic word-of-mouth adoption: The trust transfer perspective。International Journal of Electronic Commerce,23(4),595-627。  new window
21.Howard, J.、Hudspeth, A. J.、Vale, R. D.(1989)。Movement of microtubules by single kinesin molecules。Nature,342,154-158。  new window
22.Ferguson, G.、Lau, K. C.、Phau, I.(2016)。Brand personality as a direct cause of brand extension success: Does self-monitoring matter?。Journal of Consumer Marketing,33(5),343-353。  new window
23.Dwivedi, A.、Johnson, L. W.、McDonald, R.(2016)。Celebrity endorsements, self-brand connection and relationship quality。International Journal of Advertising,35(3),486-503。  new window
24.Bennett, E. L.、Rosenzweig, M. R.、Krech, D.(1960)。A search for relations between brain chemistry and behavior。Psychological Bulletin,57(6),476-492。  new window
25.Abimbola, T.、Lim, M.、Halonen-Knight, E.、Hurmerinta, L.(2010)。Who endorses whom? Meanings transfer in celebrity endorsement。Journal of Product & Brand Management,19(6),452-460。  new window
26.楊運秀、郭芳伃(20170600)。網紅業配文的說服效果:懷疑人格、熟悉度及專業性的影響。行銷評論,14(2),163-189。new window  延伸查詢new window
27.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing,58(3),20-38。  new window
28.Ali, H.、Birley, S.(1998)。The role of trust in the marketing activities of entrepreneurs establishing new ventures。Journal of Marketing Management,14(7),749-763。  new window
29.Gefen, David、Straub, Detmar W.、Boudreau, Marie-Claude(2000)。Structural Equation Modeling and Regression: Guidelines for Research Practice。Communications of the Association for Information Systems,4,(7)1-(7)77。  new window
30.Johnson, Devon、Grayson, Kent(2005)。Cognitive and affective trust in service relationships。Journal of Business Research,58(4),500-507。  new window
31.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology,51(6),1173-1182。  new window
32.Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。  new window
33.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research,23(2),130-143。  new window
34.Levitt, M. J.、Weber, R. A.、Clark, M. C.(1986)。Social Network Relationships as Sources of Maternal Support and Well-being。Developmental Psychology,22(3),310-316。  new window
學位論文
1.吳師豪(2004)。關係品質與關係結果之研究(博士論文)。國立臺北大學。new window  延伸查詢new window
2.黃瑜晴(2013)。讀者對部落格推薦者之認同度、資訊豐富度與信任轉移對部落格及產品態度之影響(碩士論文)。東吳大學。  延伸查詢new window
3.高宇柔(2014)。以部落客商業化程度探討部落客和讀者間關係品質對產品推薦效果之影響(碩士論文)。國立中正大學。  延伸查詢new window
4.蘇品伃(2017)。YouTuber對美妝消費者購買決策影響之研究(碩士論文)。國立政治大學。  延伸查詢new window
5.朱利夫(2011)。代言配適度、廣告態度、品牌態度與代言人態度關係之研究--以王建民代言為例(碩士論文)。臺北巿立體育學院。  延伸查詢new window
6.羅文婉(2018)。探討網路直播對消費者購買意願之影響:信任的角色及前置因素(碩士論文)。銘傳大學。  延伸查詢new window
7.賴虹伶(2013)。線上遊戲成癮傾向對成癮相關問題之影響--以自我監控為干擾變數(碩士論文)。朝陽科技大學。  延伸查詢new window
8.鄭厚謙(2017)。你相信網紅嗎?網紅推薦口碑說服效果(碩士論文)。國立臺北商業大學。  延伸查詢new window
9.陳韋安(2008)。網站信任的轉移對使用者購買之研究--以部落格為例(碩士論文)。國立中正大學。  延伸查詢new window
10.郭芳伃(2018)。網紅推,你就買?探討業配的說服效果(碩士論文)。國立臺北大學。  延伸查詢new window
11.林潔俞(2016)。Facebook粉絲專頁中的追隨現象對於粉絲信任轉移與購買決策之影響--以業務配置文之資訊揭露為干擾(碩士論文)。大葉大學。  延伸查詢new window
12.巫晉瑋(2019)。打是情,罵是愛?網路紅人與粉絲負向關係之權力行使研究(碩士論文)。國立政治大學。  延伸查詢new window
13.呂珊妤(2018)。探討網路紅人之品牌形象對網路口碑、知覺品質、品牌態度與購買意圖之影響(碩士論文)。正修科技大學。  延伸查詢new window
14.吳妮蓁(2019)。網紅廣告代言的來源可信度、廣告懷疑與廣告效果關聯性之研究--以消費者觀點探討(碩士論文)。國立高雄科技大學。  延伸查詢new window
15.朱梅芳(2018)。網紅類型與變現方式之研究--以親子網紅類型為例(碩士論文)。銘傳大學。  延伸查詢new window
圖書
1.林建煌(2002)。消費者行為。智勝文化。  延伸查詢new window
2.袁國寶、謝利明(2016)。網紅經濟:移動互聯網時代的千億紅利市場。台北:商周。  延伸查詢new window
3.Schumacker, Randall E.、Lomax, Richard G.(2004)。A Beginner's Guide to Structural Equation Modeling。Lawrence Erlbaum Associates, Inc.。  new window
4.Fishbein, Martin、Ajzen, Icek(1975)。Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research。Addison-Wesley Publishing Company。  new window
 
 
 
 
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