期刊論文1. | 丁學勤、王惠冠(20110500)。大學品牌聲譽與師生關係對大學生口碑傳播行為之影響。教育與多元文化研究,4,189-224。 延伸查詢 |
2. | Hur, W.-M.、Ahn, K.-H.、Kim, M.(2011)。Building brand loyalty through managing brand community commitment。Management Decision,49(7),1194-1213。 |
3. | 王志宏、翁振益(20100200)。領隊人員情緒勞務、工作倦怠與工作滿意度之間之關係:角色認同之調節效果。戶外遊憩研究,22(4),23-53。 延伸查詢 |
4. | Herbig, P.、Milewicz, J.(1995)。The relationship of reputation and credibility to brand success。Journal of Consumer Marketing,12(4),4-11。 |
5. | 黃盈彰(20020600)。影響國小教師工作滿意度之因果機制。臺灣教育社會學研究,2(1),155-197。 延伸查詢 |
6. | Kau, A.-K.、Loh, E. W. Y.(2006)。The effects of service recovery on consumer satisfaction: a comparison between complainants and non-complainants。Journal of Service Marketing,20(2),101-111。 |
7. | Li, Chia-Ying(2013)。Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory。Computers in Human Behavior,29(1),264-275。 |
8. | Chaudhuri, A.(2002)。How Brand Reputation Affects the Advertising-Brand Equity Link。Journal of Advertising Research,42(3),33-43。 |
9. | Dimitriadis, S.、Papista, E.(2010)。Integrating relationship quality and consumer-brand identification in building brand relationships: proposition of a conceptual model。The Marketing Review,10(4),385-401。 |
10. | Madrigal, R.(1995)。Cognitive and affective determinants of fan satisfaction with sporting event attendance。Journal of Leisure Research,27(3),205-227。 |
11. | Su, L.、Swanson, S. R.、Chinchanachokchai, S.、Hsu, M. K.、Chen, X.(2016)。Reputation and intentions: the role of satisfaction, identification, and commitment。Journal of Business Research,69(9),3261-3269。 |
12. | Zeithaml, V. A.(2000)。Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn。Journal of the Academy of Marketing Science,28(1),67-85。 |
13. | Balaji, M. S.、Khong, K. W.、Chong, A. Y. L.(2016)。Determinants of negative word-of-mouth communication using social networking sites。Information & Management,53(4),528-540。 |
14. | 謝亞恆、林俊瑩(20070600)。社會網絡、學校教學品質與學校滿意度之關聯性:以臺灣地區大學生為例。臺東大學教育學報,18(1),107-139。 延伸查詢 |
15. | Teo, R.、Soutar, G. N.(2012)。Word of mouth antecedents in an educational context: a Singaporean study。International Journal of Educational Management,26(7),678-695。 |
16. | El-Adly, M. I.(2019)。Modelling the relationship between hotel perceived value, customer satisfaction, and customer loyalty。Journal of Retailing and Consumer Services,50,322-332。 |
17. | Brown, Tom J.、Barry, Thomas E.、Dacin, Peter A.、Gunst, Richard F.(2005)。Spreading the word: investigating antecedents of consumers' positive word-of-mouth intentions and behaviors in a retailing context。Journal of the Academy of Marketing Science,33(2),123-138。 |
18. | 陸玟吉(20180400)。大專運動員運動樂趣、運動員認同、運動承諾與生涯發展之關係。嘉大體育健康休閒,17(1),1-13。 延伸查詢 |
19. | 陸洛、翁克成(20070200)。師生的心理傳統性與現代性、關係契合性對師生互動品質及學生心理福祉的影響。本土心理學研究,27,81-118。 延伸查詢 |
20. | Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。 |
21. | Garbarino, Ellen、Johnson, Mark S.(1999)。The different roles of satisfaction, trust, and commitment in customer relationships。Journal of Marketing,63(2),70-87。 |
22. | Song, Z.、Chon, K.、Ding, G.、Gu, C.(2015)。Impact of organizational socialization tactics on newcomer job satisfaction and engagement: Core self-evaluations as moderators。International Journal of Hospitality Management,46,180-189。 |
23. | San-Martín, S.、Prodanova, J.、Jiménez, N.(2015)。The impact of age in the generation of satisfaction and WOM in mobile shopping。Journal of Retailing and Consumer Services,23,1-8。 |
24. | Pandey, S.、Deshwal, P.(2018)。The influence of medical course experience on satisfaction, loyalty, and word-of-mouth in Indian medical colleges。Procedia Computer Science,132,84-91。 |
25. | Özdemir, A.、Tozlu, E.、Şen, E.、Ateşoğlu, H.(2016)。Analyses of word-of-mouth communication and its effect on students' university preferences。Procedia: Social and Behavioral Sciences,235,22-35。 |
26. | Li, S.-C.(2013)。Explore the relationships among service quality, customer loyalty and word-of mouth for private higher education in Taiwan。Asia Pacific Management Review,18(4),375-389。 |
27. | Froiland, J. M.、Worrell, F. C.、Oh, H.(2019)。Teacher-student relationships, psychological need satisfaction, and happiness among diverse students。Psychology in the Schools,56(5),856-870。 |
28. | Finch, D.、Hamilton, L.、Baldwin, R.、Zehner, M.(2013)。An Exploratory Study of Factors Affecting Undergraduate Employability。Education + Training,55(7),681-704。 |
29. | Fazli-Salehi, R.、Esfidani, M. R.、Torres, I. M.、Zúñiga, M. A.(2019)。Antecedents of students' identification with university brands: A study on public universities in Iran。Asia Pacific Journal of Marketing and Logistics,31(4),830-854。 |
30. | Duarte, P.、Silva, S. C.、Ferreira, M. B.(2018)。How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM。Journal of Retailing and Consumer Services,44,161-169。 |
31. | Casidy, R.、Wymer, W.(2015)。The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector。Journal of Brand Management,22(2),117-135。 |
32. | 陳育蘋、楊宗文(20190700)。學校體育表演會觀眾滿意度與認同感之研究。運動知識學報,16,10-21。 延伸查詢 |
33. | 何明政、李昊曈、藍培青(20040500)。教師教學品質之研究--以育達商業技術學院為例。育達學院學報,7,135-156。 延伸查詢 |
34. | Bansal, Harvir S.、Voyer, Peter A.(2000)。Word-of-mouth processes within a services purchase decision context。Journal of Service Research,3(2),166-177。 |
35. | Swan, John E.、Oliver, Richard L.(1989)。Postpurchase communications by consumers。Journal of Retailing,65(4),516-533。 |
36. | Hu, Li-tze、Bentler, Peter M.(1999)。Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives。Structural Equation Modeling: A Multidisciplinary Journal,6(1),1-55。 |
37. | Brewer, Marilynn B.(1991)。The Social Self: On Being the Same and Different at the Same Time。Personality and Social Psychology Bulletin,17(5),475-482。 |
38. | Mael, Fred A.、Ashforth, Blake E.(1992)。Alumni and Their Alma Mater: A Partial Test of the Reformulated Model of Organizational Identification。Journal of Organizational Behavior,13(2),103-123。 |
39. | Scott, Susanne G.、Lane, Vicki R.(2000)。A Stakeholder Approach to Organizational Identity。Academy of Management Review,25(1),43-62。 |
40. | Liang, Huigang、Saraf, Nilesh、Hu, Qing、Xue, Yajiong(2007)。Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management。MIS Quarterly,31(1),59-87。 |
41. | Tuškej, Urška、Golob, Urša、Podnar, Klement(2013)。The role of consumer-brand identification in building brand relationships。Journal of Business Research,66(1),53-59。 |
42. | Gelb, Betsy D.、Sundaram, Suresh(2002)。Adapting to "Word of Mouse"。Business Horizons,45(4),21-25。 |
43. | Leung, D. Y. P.、Kember, D.(2006)。The influence of teaching approach and teacher-student interaction on the development of graduate capabilities。Structural Equation Modeling,13(2),264-286。 |