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題名：線上拍賣購買意願模型之研究
書刊名：資訊管理學報
作者：丁誌魰／黃俊瑋
作者(外文)：Ting, Chih-wen／Huang, Jyun-wei
出版日期：2008
卷期：15:3
頁次：頁83-111
主題關鍵詞：商品線索；知覺品質；知覺風險；購買意願；線上拍賣網站；Product cues；Perceived quality；Perceived risks；Purchase intention；On-line auction website
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(6) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:6
  • 共同引用共同引用:75
  • 點閱點閱:2
期刊論文
1.Strader, T. J.、Shaw, M. J.(1999)。Consumer Cost Differences for Traditional and Internet Markets。Internet Research，9(2)，82-92。  new window
2.蔡東峻、吳萬益、李奇勳(20040200)。價格、保證及來源國形象對產品評價與購買意願的影響。管理學報，21(1)，21-46。new window  延伸查詢new window
3.Aqueveque, C.(2006)。Extrinsic Cues and Perceived Risk: The Influence of Consumption Situation。Journal of Consumer Marketing，23(5)，237-247。  new window
4.Wang, K.、Wang, E. T. G.、Tai, C. F.(2002)。A Study of Online Auction Sites in Taiwan: Product, Auction Rule, and Trading Type。International Journal of Information Management，22(2)，127-142。  new window
5.Heck, E. V.、Ribbers, P. M.(1997)。Experiences with Electronic Auctions in the Dutch Flower Industry。Electronic Markets，7(4)，29-34。  new window
6.Lee, K. S.、Lee, H. S.、Kim, S. Y.(2007)。Factors influencing the adoption behavior of mobile banking: A south Korean perspective。Journal of internet banking & commerce，12(2)，877-885。  new window
7.Lee, M. S.、Choi, J.、Lee, S. G.(2004)。The impact of a third-party assurance seal in customer purchasing intention。Journal of Internet Commerce，3(2)，33-51。  new window
8.Erevelles, Sunil、Roy, Abhik、Vargo, Stephen L.(1999)。The Use of Price and Warranty Cues in Product Evaluation: A Comparison of U. S. and Hong Kong Consumers。Journal of International Consumer Marketing，11(3)，67-91。  new window
9.李韋達、方文昌(20041000)。從品牌知名度探討知覺品質和購買意願--以價格與來源國形象為調節變數。管理評論，23(4)，89-112。new window  延伸查詢new window
10.Akaah, I. P.、Korgaonkar, P. K.(1988)。A conjoint investigation of the relative importance of risk relievers in direct marketing。Journal of Advertising Research，28(4)，38-44。  new window
11.Lee, Khai Sheang、Tan, Soo Jiuan(2003)。E-retailing versus physical retailing: A theoretical model and empirical test of consumer choice。Journal of Business Research，56(11)，877-885。  new window
12.林新沛(20050600)。標準化迴歸係數的正確解釋。中山管理評論，13(2)，533-548。new window  延伸查詢new window
13.Williams, L. J.、Edwards, J. R.、Vandenberg, R. J.(2003)。Recent advances in causal modeling methods for organizational and management research。Journal of Management，29(6)，903-936。  new window
14.Mitchell, V. W.(1992)。Understanding consumers' behavior: can perceived risk theory help?。Management Decision，30(3)，26-31。  new window
15.Miyazaki, Anthony D.、Fernandez, Ana(2001)。Consumer Perceptions of Privacy and Security Risks for Online Shopping。Journal of Consumer Affairs，35(1)，27-44。  new window
16.Dawar, Niraj、Parker, Phillip(1994)。Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality。Journal of Marketing，58(2)，81-95。  new window
17.Richardson, Paul S.、Dick, Alan S.、Jain, Arun K.(1994)。Extrinsic and intrinsic cue effects on perceptions of store brand quality。Journal of Marketing，58(4)，28-36。  new window
18.Derbaix, C.(1983)。Perceived Risk and Risk Relievers: An Empirical Investigation。Journal of Economic Psychology，3(1)，19-38。  new window
19.Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies，59(4)，451-474。  new window
20.Roselius, T.(1971)。Consumer rankings of risk reduction methods。Journal of Marketing，35(1)，56-61。  new window
21.White, J. D.、Truly, E. L.(1989)。Price--quality integration in warranty evaluation-a preliminary test of alternative models of risk assessment。Journal of Business Research，19(2)，109-125。  new window
22.Grewal, D.、Gotlieb, J.、Marmorstein, H.(1994)。The Moderating Effects of Message Framing and Source Credibility on the Price-perceived Risk Relationship。Journal of Consumer Research，21(3)，145-153。  new window
23.Shimp, Terence A.、Bearden, William O.(1982)。Warranty and Other Extrinsic Cue Effects on Consumer Risk Perceptions。The Journal of Consumer Research，9(1)，38-46。  new window
24.Steenkamp, Jan-Benedict E. M.(1990)。Conceptual Model of the Quality Perception Process。Journal of Business Research，21(4)，309-333。  new window
25.Tan, S. Jiuan(1999)。Strategies for Reducing Consumers' Risk Aversion in Internet Shopping。Journal of Consumer Marketing，16(2)，163-180。  new window
26.Cho, V.(2006)。A study of the roles of trusts and risks in information-oriented online legal services using an integrated model。Information & Management，43(4)，502-520。  new window
27.Gabbott, M.(1991)。The role of product cues in assessing risk in second-hand markets。European Journal of Marketing，25(9)，38-50。  new window
28.Teas, R. K.、Agarwal, S.(2000)。The effect of extrinsic product cues on consumers' perceptions of quality, sacrifice, and value。Journal of the Academy of Marketing Science，28(2)，278-290。  new window
29.李奇勳(20070400)。知覺風險對消費者知覺價值之形成所扮演角色的探討。管理學報，24(2)，167-190。new window  延伸查詢new window
30.Anderson, J. C.、Gerbing, D. W.(1988)。Structure equation modeling in practice: A review and recommended two-step approach。Psychological Bulletin，103(3)，411-423。  new window
31.Forcht, K. A.、Wex, R.(1996)。Doing business on the internet: Marketing and security aspects。Information Management & Computer Security，4(4)，3-9。  new window
32.Bagozzi, R. P.、Yi, Y.(1988)。On The Evaluation of Structure Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
33.Stigler, G. J.(1961)。The economics of information。Journal of Political Economy，69(3)，213-225。  new window
34.Sweeney, Jillian C.、Soutar, Geoffrey N.(2001)。Consumer Perceived Value: The Development of a Multiple Item Scale。Journal of Retailing，77(2)，203-220。  new window
35.Klein, Lisa R.(1998)。Evaluating the Potential of Interactive Media Through a New Lens: Search versus Experience Goods。Journal of Business Research，41(3)，195-203。  new window
36.Chen, Zhan、Dubinsky, Alan J.(2003)。A Conceptual Model of Perceived Customer Value in E-Commerce: A Preliminary Investigation。Psychology & Marketing，20(4)，323-347。  new window
37.Chang, Tung-Zong、Wildt, Albert R.(1994)。Price, product information, and purchase intention: an empirical study。Journal of the Academy of Marketing Science，22(1)，16-27。  new window
38.Lim, Nena(2003)。Consumers' perceived risk: sources versus consequences。Electronic Commerce Research and Applications，2(3)，216-228。  new window
39.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
40.Forsythe, Sandra M.、Shi, Bo(2003)。Consumer patronage and risk perceptions in Internet shopping。Journal of Business Research，56(11)，867-875。  new window
41.Bhatnagar, Amit、Misra, Sanjog、Rao, H. Raghav(2000)。On risk, convenience, and Internet shopping behavior。Communications of the ACM，43(11)，98-105。  new window
42.Stone, Robert N.、Grønhaug, Kjell(1993)。Perceived Risk: Further Considerations for the Marketing Discipline。European Journal of Marketing，27(3)，39-50。  new window
43.Agarwal, Sanjeev、Teas, R. Kenneth(2001)。Perceived value: Mediating role of perceived risk。Journal of Marketing Theory and Practice，9(4)，1-14。  new window
44.Peter, J. Paul、Tarpey, Lawrence X.(1975)。A Comparative Analysis of Three Consumer Decision Strategies。Journal of Consumer Research，2(1)，29-37。  new window
45.Rao, Akshay R.、Monroe, Kent B.(1989)。The effect of price, brand name, and store name on buyers' perceptions of product quality: An integrative review。Journal of Marketing Research，26(3)，351-357。  new window
46.Cox, Donald F.、Rich, Stuart U.(1964)。Perceived Risk and Consumer Decision-Making: The Case of Telephone Shopping。Journal of Marketing Research，1(4)，32-39。  new window
47.Bhattacherjee, Anol(2002)。Individual Trust in Online Firms: Scale Development and Initial Test。Journal of Management Information Systems，19(1)，211-241。  new window
48.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce，1(2)，59-88。  new window
49.Hoyer, Wayne D.、Brown, Steven P.(1990)。Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product。Journal of Consumer Research，17(2)，141-148。  new window
50.Dodds, William B.、Monroe, Kent B.、Grewal, Dhruv(1991)。Effects of Price, Brand, and Store Information on Buyers' Product Evaluations。Journal of Marketing Research，28(3)，307-319。  new window
51.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
52.Baron, Reuben M.、Kenny, David A.(1986)。The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations。Journal of Personality and Social Psychology，51(6)，1173-1182。  new window
53.Baron, D. P.(2002)。Private Ordering on the Internet: The eBay Community of Traders。Business and Politics，4(3)，245-274。  new window
會議論文
1.Olson, J. C.、Jacoby, J.(1972)。Cue utilization in the quality perception process。The Third Annual Conference of the Association for Consumer Research。Iowa City：Association for Consumer Research。167-179。  new window
2.Brucks, M.、Zeithaml, V. A.(1987)。Price as an Indicator of Quality Dimensions。Association for Consumer Research Annual Meeting。  new window
學位論文
1.張力銘(2004)。產品線索對於消費者知覺與交易意願之影響--以拍賣網站為例(碩士論文)。國立成功大學。  延伸查詢new window
2.莊惠婷(2004)。知覺風險對線上購物意願之影響--以女性消費者為例(碩士論文)。國立臺北大學。  延伸查詢new window
圖書
1.Churchill, Gilbert A.、Iacobucci, Dawn(2005)。Marketing Research: Methodological Foundation。Thomson South-Western。  new window
2.Cox, D. F.(1967)。Risk Taking and Information Handling in Consumer Behavior。Harvard University Press。  new window
3.Comrey, Andrew L.(1973)。A first course in factor analysis。Academic Press。  new window
4.Gay, L. R.、Airasion, P.(2006)。Educational Research: Competencies for Analysis and Application。Prentice-Hall。  new window
5.Tabachnick, B. G.、Fidell, L. S.(2001)。Using multivariate statistics。Boston：Allyn and Bacon Boston。  new window
其他
1.台灣1111人力銀行(2005)。網拍意願調查，http://project.1111.com.tw/zone/pr/headline.asp?autono=1243。  延伸查詢new window
2.張姵瑩(20071009)。資策會預估2008網路購物成長率將高達36%，http://www.ectimes.org.tw/shownews.aspx?id=9875。  延伸查詢new window
3.劉家妙(2006)。電子購物業景氣動態報告--2006年第二季。  延伸查詢new window
圖書論文
1.Bauer, R. A.(1960)。Consumer Behavior as Risk Taking。Risk Taking and Information Handling in Consumer Behavior。Boston, MA：Harvard Business Press。  new window
2.Monroe, K. B.、Krishnan, R.(1985)。The effect of price on subjective product evaluations。Perceived Quality: How Consumers View Stores and Merchandise。Lexington, MA：Lexington Books。  new window
3.Cunningham, S. M.(1967)。The Major Dimensions of Perceived Risk。Risk Taking and Information Handling in Consumer Behavior。Harvard Business Press。  new window
 
 
 
 
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