Enviornmental protection has becoming a criticl issues in economic and social development. The enviromnental problems have been dicussed in many occasions, and promoted via different media. Nevertheless, what is the effectiveness of media on enviromnental concept construction is still questioned. Therefore, this study will focus on media content analysis to examine the educational functions of media. The study will select newspapers, to analyze the cognitive domains of educational objectives by Bloom's category. The results of this study can provide the environmental concepts in media designing.