:::

詳目顯示

回上一頁
題名:不同類型奢侈品牌使用品牌延伸對於品牌權益進而影響品牌態度、品牌延伸效益評估、購買意圖之研究
書刊名:紡織綜合研究期刊
作者:林郁惠廖國鋒蔡淑梨
作者(外文):Lin, Y. H.Liaw, G. F.Tsai, S. L.
出版日期:2021
卷期:31:1
頁次:頁68-83
主題關鍵詞:奢侈品品牌延伸品牌態度品牌權益購買意願Luxury goodsBrand extensionBrand attitudeBrand equityPurchase intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:9
  • 點閱點閱:6
期刊論文
1.黃少章(20100800)。品牌形象、品牌個性、品牌態度、品牌偏好與運動商品購買意圖關係之研究。運動傳播學刊,3,113-130。new window  延伸查詢new window
2.Kempf, Deanna S.(1999)。Attitude Formation from Product Trial: Distinct Roles of Cognition and Affect for Hedonic and Functional Products。Psychology and Marketing,16(1),35-50。  new window
3.Nueno, J. L.、Quelch, J. A.(1998)。The Mass Marketing of Luxury。Business Horizons,41(6),61-68。  new window
4.Kamins, M. A.、Marks, L. J.(1991)。The perception of kosher as a third party certification claim advertising for familiar and unfamiliar brands。Journal of the Academy of Marketing Science,19(3),177-185。  new window
5.Dodds, B. W.、Monroe, K. B.、Grewal, D.(1991)。Effects of price, bands and store information on buyers' product evaluation。Journal of Marketing Research,28(3),307-319。  new window
6.Zhan, Ling-jing、He, Yan-qun(2012)。Understanding Luxury Consumption in China: Consumer Perceptions of Best-Known Brands。Journal of Business Research,65(10),1452-1460。  new window
7.Hagtvedt, H.、Patrick, V. M.(2009)。The broad embrace of luxury: Hedonic potential as a driver of brand extendibility。Journal of Consumer Psychology,19(4),608-618。  new window
8.Taylor, Valerie A.、Bearden, William O.(2002)。The effects of price on brand extension evaluations: the moderating role of extension similarity。Journal of the Academy of Marketing Science,30(2),131-140。  new window
9.Hair, Joseph F. Jr.、Ringle, Christian M.、Sarstedt, Marko(2011)。PLS-SEM: Indeed a silver bullet。Journal of Marketing Theory and Practice,19(2),139-152。  new window
10.McLaren-Hankin, Yvonne(2013)。Communicating luxury to an international audience: The case of scottish cashmere。Global advances in business and communication conference & journal,2(1)。  new window
11.Chowdhury, M.、Kabir, H.(2007)。An investigation of consumer evaluation of brand extensions。International. J. Consumer Studies,31(4),377-384。  new window
12.Salehzadeh, R.、Pool, J. K.(2017)。Brand attitude and perceived value and purchase intention toward global luxury brands。Journal of international consumer marketing,29(2),74-82。  new window
13.Aaker, David A.、Keller, Kevin Lane(1990)。Consumer Evaluations of Brand Extensions。Journal of Marketing,54(1),27-41。  new window
14.Percy, Larry、Rossiter, John R.(1992)。A model of brand awareness and brand attitude advertising strategies。Psychology and Marketing,9(4),263-274。  new window
15.Yoo, Boonghee、Donthu, Naveen(2001)。Developing and Validating a Multidimensional Consumer-Based Brand Equity Scale。Journal of Business Research,52(1),1-14。  new window
16.Park, C. Whan、Jaworski, Bernard J.、MacInnis, Deborah J.(1986)。Strategic Brand Concept-Image Management。Journal of Marketing,50(4),135-145。  new window
17.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing,52(3),2-22。  new window
會議論文
1.花千惠、胡凱傑(2014)。奢侈品品牌形象、奢侈品價值與品牌態度對消費者購買意圖之影響。第17屆科際整合管理研討會,293-307。  延伸查詢new window
學位論文
1.徐惠玲(2006)。訊息來源、購買動機與消費價值對消費者購買奢侈品行為影響之研究--以歐美流行服飾為例(碩士論文)。中原大學。  延伸查詢new window
2.林子傑(2011)。限量聯名產品對消費者品牌態度與購買意圖之影響(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
3.薛心雅(2013)。女性消費者購買奢侈品動機及行為研究(碩士論文)。淡江大學。  延伸查詢new window
4.楊政樺(2010)。企業建立平衡計分卡之個案研究--以A運動用品公司為例(碩士論文)。國立臺灣師範大學。  延伸查詢new window
5.許文菁(2009)。精品與藝術合作之品牌權益與消費行為影響(碩士論文)。國立交通大學。  延伸查詢new window
圖書
1.Veblen, Thorstein B.(1899)。The Theory of the Leisure Class。New York:McMillan。  new window
2.Dearlove, D.(1999)。Business the richard branson way: 10 Secrets of the world's greatest brand-builder。Triumph。  new window
3.Aaker, David A.、Equity, M. B.(1991)。Managing Brand Equity: Capitalizing on the Value of a Brand Name。Free Press。  new window
其他
1.Altagamma,BCG(2017)。The true-luxury global consumer insight。  new window
2.Deloitte(2018)。全球奢侈品力量調查報告。  延伸查詢new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關書籍
 
無相關著作
 
QR Code
QRCODE