策略配適與企業績效之多元關係探討__臺灣人文及社會科學引文索引資料庫

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題名：	策略配適與企業績效之多元關係探討
作者：	張瑞元
作者(外文)：	Ruei-Yuan Chang
校院名稱：	中興大學
系所名稱：	企業管理學系所
指導教授：	陳心懿
學位類別：	博士
出版日期：	2011
主題關鍵詞：	策略配適；產業組織學派；競爭策略；資源基礎觀點；類神經模糊模型；strategic fit；industrial organization；competitive strategy；resource based view；neuro-fuzzy
原始連結：	連回原系統網址
相關次數：	被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0) 排除自我引用:0 共同引用:0 點閱:63

企業績效為何有所差異？從權變理論來看，企業必須尋求其在產業環境、經營策略與資源部署之間的一致性方能獲致較佳經營績效。然而，直至今日綜合性的探討廠商在不同的外部環境與內部資源情境下經營策略該如何選擇的問題，及其對企業績效的影響仍然少見。因此，本文藉由策略配適觀點來整合產業組織學派、Porter 競爭策略與資源基礎觀點，透過以策略配適與企業績效之多元關係為主軸的三篇相關文章來論述此議題，從不同的角度來看策略配適與績效間的關係。
首先，論文的第二章針對策略配適與企業績效之關係進行探討。從權變理論來看，企業必須尋求其在產業環境、經營策略與資源部署之間的一致性才會有好的績效表現。然而截至目前為止僅有少數研究，從策略配適角度同時探討企業的經營策略、外部環境與內部資源之間的配適對績效的影響。為了補足此研究缺口，本研究融合產業組織學派、Porter 競爭策略與資源基礎觀點，利用台灣上市櫃電子企業在2003 年至2009 年間的追蹤資料，透過Panel 迴歸分析的固定效果模型，探討策略配適與企業績效的關聯性。實證結果顯示產業環境與經營策略搭配所形成的外部配適，經營策略與資源部署搭配所形成的內部配適，以及產業環境、經營策略與資源部署三者之間的整體配適對企業績效具有顯著的正向關係。針對此結果，本研究提出其在理論與實務上的意涵，並提供相關建議供後續研究與實務界參考。
論文的第三章探討智慧資本與經營策略配適對企業績效之影響，並探討環境豐裕性與動態性在策略配適與企業績效關係之間的調節效果。鑑於近年來智慧資本的概念已經受到學界與實務界人士的高度重視，以及如何制定適當的策略是現今許多企業的重要課題，加上過去文獻偏重分別探討智慧資本或經營策略對企業績效的影響，本文的目的乃在於回應此智慧資本研究領域的重要缺口。透過策略配適觀點來探討智慧資本與經營策略所形成的配適關係對企業績效的影響，並利用台灣電子產業上市櫃廠商2003 年至2009 年共7 年份的追蹤資料進行分析。研究結果顯示智慧資本與經營策略的配適關係會正向顯著地影響企業績效。除此，環境豐裕性與動態性會對智慧資本與經營策略配適與企業績效之間的影響程度產生正向顯著的干擾效果。針對此結果，本文提出相關建議供後續研究與實務界參考。
論文的第四章則運用類神經模糊模型來探索策略配適與企業績效之關係。本文藉由策略配適觀點加以整合產業組織學派、Porter 競爭策略與資源基礎觀點，將影響企業績效的元素劃分為外部配適與內部配適，進而探討企業間獲利差異是源於外部配適或內部配適，及外部配適與內部配適的交互作用是否會對企業績效產生影響。利用台灣上市櫃電子企業在2003 年至2009 年間的追蹤資料進行實證分析。透過Panel 迴歸分析的固定效果模型，分析結果顯示當企業能獲致較佳的外部配適與內部配時績效確實會越好，且內部配適對企業績效的影響效果高於外部配適，然而外部配適與內部配適的交互效果卻未達顯著水準。基於迴歸分析工具對於分析變數之間的非線性關係可能存在限制，使得變數之間可能存在的交互作用內涵無法呈現出來因而錯失其重要的關聯，從資訊觀點的角度來看，將無法提供決策者較完整的決策依據。因此，本文進一步地再以上述實證結果為基礎，將輪廓離差模型與類神經模糊模型相結合，利用2003 年至2007 年之間的樣本資料來建構類神經模糊系統，2008 年至2009 年則作為測試集用於測試模式的精度。此模式結合了模糊理論處理概念與類神經網路自我學習的雙重能力。實證結果顯示，這些經過類神經網路訓練後的模糊規則與預測模式，可提供企業界在策略配適決策時之重要參考依據。除此，透過類神經模糊所建構出的規則庫與3D 圖確實呈現外部與內部配適對企業績效的影響可能存在著非線性關係。對於社會科學中，變數間可能存在的非線性複雜關係，類神經模糊確實提供了一個可能的解決之道。針對上述實證結果，本研究提出其在理論與實務上的意涵，並提供些許建議供後續研究與實務界參考。

以文找文

Why does there exist the performance differences among the companies? From the contingency point of view, a company can make a better performance only when it achieves the alignment among the industry environment, business strategy, and internal resources. However, the answer to the problem how to choose the appropriate business strategy when facing different external environment and internal resources, and how the decision affects the performance is still in lack in literature. Therefore, this research is aiming to untangle this problem by integrating the industrial organization school, Porter’s competitive strategy, and resource based view through the strategic fit point of view. This dissertation consists of three related articles which contribute to the elaboration of the relationship between strategic fit and firm performance from multiple perspectives.
The first essay in Chapter 2 investigates the relationship between strategic fit and firm performance. Based on contingency theory, a company can perform well only when the consistency among industrial environment, business strategy, and resources are reached. However, there is few study so far explored this argument by considering the relationship between the fit among these three factors simultaneously and performance. In order to fill up this theoretical gap in theory, this paper is trying to explore this relationship based on the argument from three main stream theory in strategic field, industrial organization, Porter’s competitive advantage, and resource based view. By studying the electronic companies listed in Taiwan’s stock market from 2003 to 2009 with panel regression fixed effect model, the empirical results show that external fit between industrial environment and business strategy, internal fit between business strategy and resources, and integrated fit among industrial environment, business strategy, and resources all have positive effects on performance significantly. Based on these results, implications for academy and practice and suggestions for future research are offered.
The second essay in Chapter 3 investigates the moderating effect of environmental munificence and dynamism on the relationship between strategic fit and firm performance. In recent years, the concept of intellectual capital has gained increasing attention from both academics and practitioners. Likewise, how to constitute proper business strategy has become an important work for the business. However, prior work has most often explored the impact of intellectual capital and business strategy on firm performance separately. The purpose of this paper is to contribute towards filling this important gap in the intellectual capital literature by systematically examining the performance implications of the fit between a firm''s intellectual capital and its business strategy. The empirical context for this study is the Information Technology companies in Taiwan’s stock exchange market which, during the 2003 to 2009 time period. Our findings generally confirm that an appropriate match between intellectual capital and business strategy has positive impact on performance. Our findings also suggest that the influence of strategic fit on performance is especially strong in munificent and dynamic business environments. The empirical results have implications for both future researchers and practitioners.
The third essay in Chapter 4 using Neuro Fuzzy model to explore the relationship between strategic fit and firm performance. This research is aiming to untangle this problem by integrating the IO school, Porter’s competitive strategy, and resource based view through the strategic fit point of view, dividing the fit into internal fit and external fit to see how they influence the performance. The empirical results, based on the longitudinal data of the electronic companies in Taiwan’s stock market from 2003 to 2009, shows that both internal fit and external fit have significantly positive effects on performance, and the effect of internal fit on performance is much larger than that of external fit; however, the effect of the interaction between them on performance is not significant. In order to explore the possible non-linear relationship among the strategic fits and performance, this research is trying to apply neuro-fuzzy technique to the same data set due to its ability to learn from the historic data set and to capture the non-linear relationship among the variables. The empirical results show that in addition to the equivalent explaining ability to that of regression model, the knowledge base and the 3D graph derived from neuro-fuzzy somehow demonstrate the possible non-linear relationship among the variables, and provide the practitioners some concrete suggestions in making strategic decisions. Besides, the knowledge base can also provide the possible testing hypotheses for further theory building. The managerial and research implications of the findings are delineated and directions for future research are offered.

以文找文

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