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題名：休閒產業以經營策略的觀點來探討服務創新對顧客價值的影響之研究
書刊名：企業管理學報
作者：江宛儒／鍾任琴／簡雯媛
作者(外文)：Chiang, Wan-ju／Chung, Jen-chin／Chien, Wen-yuan
出版日期：2019
卷期：44:3
頁次：頁33-57
主題關鍵詞：休閒產業；經營策略；服務創新；顧客價值；企業競爭力；Leisure industry；Business strategy；Service innovation；Customer value；Firm competitiveness
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:217
  • 點閱點閱:13
近年來工作已不再是佔據人類生活的全部區塊，隨著周休二日的實施，對於從事休閒生活的態度也隨著假日增多而改變。當個人所得提升，扣減必要家庭支出與個人支出後，消費者會轉向尋求重視家庭化或個人化休閒方式，使整體生活品質提升。有鑑於此，本研究，針對在臺灣北中南各地區休閒產業業者為對象，本研究以休閒產業員工為發放問卷對象，採取隨機抽樣方式，進行實地面對面問卷，本研究發出問卷300份，回收有效問卷264份，問卷回收率88%。本研究成果：瞭解目前休閒產業的整體環境，以及休閒產業發展之脈絡，進一步掌握休閒產業的經營模式、經營策略與發展特性。實證分析之結果可供休閒產業，在於未來擬定經營策略之精進作為參據。
Work does not occupy the entire human life any more. Along with the practice of two-day weekends, the attitudes towards leisure life are changing with increasing holidays. When the income is enhanced, consumers, after deducting essential household and personal expenses, would turn to seek for family or individual emphasized leisure in order to enhance the overall quality of life. Accordingly, employees in leisure industry in northern, central, and southern Taiwan are randomly sampled. Total 300 copies of questionnaire are distributed on-site, and 264 valid copies are retrieved, with the retrieval rate 88%. The research results could help understand the overall environment in current leisure industry and the development trend of leisure industry to further grasp the business model, business strategies, and development characteristics. The empirical analyses could provide leisure industry with reference for improving future business strategies.
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10.Tam, J. L. M.(2004)。Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model。Journal of Marketing Management，20(7/8)，897-917。  new window
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14.Brettel, M.、Chomik, C.、Flatten, T. C.(2015)。How organizational culture influences innovativeness, proactiveness, and risk-taking: Fostering entrepreneurial orientation in SMEs。Journal of Small Business Management，53(4)，868-885。  new window
15.Chen, K.-H.、Wang, C.-H.、Huang, S.-Z.、Shen, G. C.(2016)。Service innovation and new product performance: The influence of market-linking capabilities and market turbulence。International Journal of production Econcmics，172，54-64。  new window
16.Dwivedi, A.(2015)。A higher-order model of consumer brand engagement and its impact on loyalty intentions。Journal of Retailing and Consumer Services，24(C)，100-109。  new window
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18.Kunttu, A.、Torkkeli, L.(2015)。Service innovation and internationalization in SMEs: implications for growth and performance。Management Revue，26(2)，83-100。  new window
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23.Zhang, C. Y.、Tan, R. H.、Cao, G. Z.(2014)。Research on Product Design Process Driven by Customer Value Theory。Applied Mechanics and Materials，532，623-628。  new window
24.Yi, Mun Y.、Jackson, Joyce D.、Park, Jae S.、Probst, Janice C.(2006)。Understanding information technology acceptance by individual professionals: Toward an integrative view。Information & Management，43(3)，350-363。  new window
25.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
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27.Rintamaki, Timo、Kanto, Antti、Kuusela, Hannu、Spence, Mark T.(2006)。Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland。International Journal of Retail & Distribution Management，34(1)，6-24。  new window
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30.王文英、李佳玲(20080700)。策略、智慧資本觀點下之價值鏈活動與財務績效關連性：臺灣資訊電子業之實證研究。會計評論，47，89-121。new window  延伸查詢new window
會議論文
1.蔡秉宏、陳方元、曾家洋(2012)。台鐵創新服務之探討。中華民國運輸學會101年學術論文研討會。  延伸查詢new window
研究報告
1.Den Hertog, P.、Bilderbeek, R.(1999)。Conceptualising service innovation and service innovation patterns。Utrecht：Dialogic。  new window
學位論文
1.王虹雅(2014)。服務創新、服務品質、消費者滿意度與消費者行為意圖關係之研究--以消費型展覽為例(碩士論文)。中國文化大學，台北市。  延伸查詢new window
2.陳振宜(2013)。服務創新對顧客價值與組織績效關係之研究--宜蘭F大飯店創新模式之個案研析(碩士論文)。國立宜蘭大學。  延伸查詢new window
3.陳鈺壬(2013)。服務創新、品牌形象對顧客價值與顧客忠誠度之影響--以台南市轄內農會為例(碩士論文)。南台科技大學。  延伸查詢new window
圖書
1.Gallouj, Faı̈z(2002)。Innovation in the Service Economy: The New Wealth of Nations。Edward Elgar Publishing。  new window
2.Drucker, P. F.(1986)。Innovation and entrepreneurship: Practice and principles。London：Heinemann。  new window
3.Mintzberg, H.(1979)。The Structuring of Organizations: A Synthesis of the Research。Englewood Cliffs, NJ：Prentice-Hal。  new window
4.Hair, J. F.、Anderson, R. E.、Tatham, R. L.、Black, W. C.(1998)。Multivariate Data Analysis。Upper Saddle River, NJ：Practice Hall。  new window
5.大前研一、黃宏義(1989)。策略家的智慧。臺北市：長河出版社。  延伸查詢new window
6.Hope, J.、Hope, T.(1997)。Competing in The Third Wave: The Ten Key Management Issues of Information Age。Boston, MA：Harvard Business School Press。  new window
7.Andrews, Kenneth R.(1965)。The Concept of Corporate Strategy。Homewood, Illinois：Richard D. Irwin。  new window
8.Kim, W. Chan、Mauborgne, Renée A.(2005)。Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant。Harvard Business School Publishing Corporation。  new window
9.Geoffrey, A. M.(2011)。Escape Velocity: Free Your Company's Future from the Pull of the Past。New York：Harperbusiness。  new window
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11.Mintzberg, H.(1994)。Rise and Fall of Strategic Planning。New York：Simon and Schuster。  new window
12.Treacy, M.、Wiersema, F.(1995)。The discipline of market leaders: Choose your customers, narrow focus, dominate your market。MA：Addison-Wesley。  new window
13.司徒達賢(2001)。策略管理新論：觀念架構與分析方法。臺北：智勝文化。new window  延伸查詢new window
14.Porter, Michael E.(1980)。Competitive Strategy: Techniques for Analyzing Industries and Competitors。Free Press。  new window
其他
1.Tidd(2003)。Exporters performance/moving Species/direction of tradelumber (KD) and furniture parts; wood products export report, December, data processing section，Takoradi。  new window
 
 
 
 
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