臺灣人文及社會科學引文索引資料庫系統

:::

詳目顯示

回上一頁
第 1 筆 / 總合 1 筆   第一頁 上一頁 下一頁 最後一頁
/1頁
題名：衡量網路廣告態度之指標建構
書刊名：臺灣管理學刊
作者：戴軒廷／馬恆／張紹勳 引用關係
作者(外文)：Tai, Hsuan-ting／Ma, Heng／Chang, Shao-siun
出版日期：2004
卷期：4:1
頁次：頁59-83
主題關鍵詞：結構模式分析；網路廣告態度；量表；網路廣告；典型相關；Structural equation model；SEM；Attitudes toward internet advertising；Scale；Internet advertising；Measurement；Canonical correlation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(5) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:5
  • 共同引用共同引用:0
  • 點閱點閱:47
期刊論文
1.Leong, E. K. F.、Huang, Xueli、Stanners, Paul-John(1998)。Comparing the Effectiveness of the Web Site with Traditional Media。Journal of Advertising Research，38(5)，44-51。  new window
2.Zanot, E.(1984)。Public attitudes toward advertising: the American experience。International Journal of Advertising，3(1)，3-15。  new window
3.Muehling, D. D.(1987)。An Investigation of Factors Underlying Attitude toward Advertising in General。Journal of Advertising，16(1)，32-40。  new window
4.Korgaonkar, P.、Wolin, L. D.(2002)。Web Usage, Advertising, and Shopping: Relationship Patterns。Internet Research，12(2)，191-204。  new window
5.Chen, Qimei、Clifford, Sandra J.、Wells, William D.(2002)。Attitude toward the site II: New information。Journal of Advertising Research，42(2)，33-45。  new window
6.Lederer, A. L.、Sethi, V.(1991)。Critical Dimensions of Strategic Information Systems Planning。Decision Sciences，22(1)，104-119。  new window
7.Chen, Qimei、Wells, William D.(1999)。Attitude toward the site。Journal of Advertising Research，39(5)，27-37。  new window
8.Abelson, Robert P.、Kinder, Donald R.、Peters, Mark D.、Fiske, Susan T.(1982)。Affective and Semantic Components in Political Person Perception。Journal of Personality and Social Psychology，42(4)，619-630。  new window
9.Stevenson, J. S.、Bruner, G. C. II、Kumar, A.(2000)。Webpage background and viewer attitudes。Journal of Advertising Research，40(1/2)，29-34。  new window
10.Elliott, M. T.、Speck, P. S.(1998)。Consumer perceptions of advertising clutter and its impact across various media。Journal of Advertising Research，38(1)，29-41。  new window
11.Durvasula, S.、Andrews, J. C.、Lysonski, S.、Netemeyer, R. G.(1993)。Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General。Journal of Consumer Research，19(4)，626-636。  new window
12.Shimp, Terence A.(1981)。Attitude toward the ad as a mediator of consumer brand choice。Journal of Advertising，10(2)，9-48。  new window
13.Bagozzi, Richard P.、Phillips, Lynn W.(1982)。Representing and Testing Organizational Theories: A Holistic Construal。Administrative Science Quarterly，27(3)，459-489。  new window
14.Vakratsas, Demetrios、Ambler, Tim(1999)。How Advertising Works: What Do We Really Know?。Journal of Marketing，63(1)，26-43。  new window
15.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
16.MacKenzie, Scott B.、Lutz, Richard J.(1989)。An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context。Journal of Marketing，53(2)，48-65。  new window
17.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin，103(3)，411-423。  new window
18.Lavidge, Robert J.、Steiner, Gary A.(1961)。A Model for Predictive Measurements of Advertising Effectiveness。Journal of Marketing，25(6)，59-62。  new window
19.Korgaonkar, Pradeep K.、Wolin, Lori D.(1999)。A multivariate analysis of Web usage。Journal of Advertising Research，39(2)，53-68。  new window
20.Gallagher, K.、Foster, K. D.、Parsons, J.(2001)。The medium is not the message: advertising effectiveness and content evaluation in print and on the web。Journal of Advertising Research，41(4)，57-70。  new window
21.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。  new window
學位論文
1.張瓊華(2002)。廣告媒體類型與媒體接觸行為對廣告效果之影響：以網路廣告與電視廣告為例，0。  延伸查詢new window
2.賴建民(1999)。電子郵件的網路廣告效果--以網路行銷研究法調查(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Joreskog, K. G.、Sorbom, D.(1986)。LISREL Ⅵ: Analysis of linear structural relationships by maximum likelihood, instrumental variables, and least squares methods。Uppsula, Sweden：University of Uppsula Department of Statistics。  new window
2.Bauer, R. A.、Greyser, S. A.(1968)。Advertising in America: The Consumer View。Boston, MA：Harvard University, Graduate School of business Administration, Division of Research。  new window
3.Brehm, Jack W.(1966)。A Theory of Psychological Reactance。Academic Press。  new window
4.Zikmund, William G.(1997)。Business Research Methods。The Dryden Press。  new window
5.Assael, H.(1992)。Consumer Behavior and Marketing Action。Boston, Massachusetts：PWS-KENT Publishing Company。  new window
其他
1.Hoffman, D. L.，T. P. Novak.(1997)。New Metrics For New Media: Toward the Development of Web Measurement Standards，http://www2000.ogsm.vanderbilt.edu.。  new window
2.雲志文(2000)。為網路廣告態度之調查研究。  延伸查詢new window
3.資策會(2002)。ＭIＣ預估今年台灣網路廣告市場可突破十億。  延伸查詢new window
4.Allport, G. W.(1935)。Attitudes. Inc. Murchison eds, A handbook of social psychology。  new window
5.Alwitt, L.,P. R. Prabhaker(1992)。Functional and belief dimensions of attitudes to television advertising: implications for copy testing。  new window
6.Andrew Muehlings, J. C.(1989)。The dimensionality of beliefs toward advertising in general。  new window
7.Arens, W. F.(1996)。Contemporary Advertising。  new window
8.Banes, M.(1982)。Public attitudes to advertising。  new window
9.Bartos, R,,T. Dunn(1974)。Advertising and Consumers：New Perspectives。  new window
10.Bayles, M. E.(2002)。Designing Online Banner Advertisements: Should We Animate。  new window
11.Berwoitz, E. N.,R. A. Kerin,W. Rudelius(1990)。Marketing。  new window
12.Bonnal, F.(1990)。Attitudes to advertising in six European countries。  new window
13.Brackett, L. k.,B. N. Carr(2001)。Cyberspace advertising vs. other media：consumervs. mature student attitude。  new window
14.Briggs, R.,N. Hollis(1997)。Advertising on the Web: Is there response before clickthrough?。  new window
15.Cooper, A.(1997)。How to Plan Advertising。  new window
16.Ferguson, D.M.(1990)。Electronic data interchange: foundations and survey evidence on current use。  new window
17.Fishbein, M.,I. Ajzen(1981)。Acceptance Yielding and Impact：Cognitive Processes in Persuasion, Hilllsdale。  new window
18.Gordon, M. E.,K. D. Turner(1997)。Consumer attitudes towards internet advertising: a social perspective。  new window
19.GVU(1999)。GVU's WWW User Surveys。  new window
20.Hammonds, K. H.(1997)。.Who's Ding What On-Line。  new window
21.Internet Advertising Bureau(2002)。Ad Internet Advertising Revenue Report 2001 Full-Year Results。  new window
22.Internet Advertising Bureau(2002)。Ad Unit Guidelines。  new window
23.James, W. L.,A. J. Kover(1992)。Observations: do overall attitudes towards advertising affect involvement with specific advertisement。  new window
24.Jupiter Communication(2003)。.80 percent of Consumers Trust Online News As much As Off-line。  new window
25.Kotler, P.(1995)。Marketing Management: Analysis, planning and control。  new window
26.Lee, S.,J. R. Lumpkin(1992)。Differences in attitudes toward TV advertising: VCR usage as a moderator。  new window
27.Lutz, R. J.,L.F. Alwitt,A.A. Mitchell(1985)。Psychological Processes and Advertising Effects: Theory, Research, and Application。  new window
28.Mehta, R.,E. Sivadas(1995)。Direct marketing on the Internet: An empirical assessment of consumer attitudes。  new window
29.Menon,Soman(2002)。Managing the Power of Curiosity for effective Web Advertising Strategies。  new window
30.Miller, C.(1996)。Studies: consumer on-line Interest leveling off。  new window
31.Mirani, R.,A. L. Lederer(1998)。An instrument for assessing the organizational benefits of IS projects。  new window
32.Napoli, J.,M. T. Ewing(2001)。The net generation: an analysis of lifestyles, attitudes and media habits。  new window
33.O’Donohoe, S.(1995)。Attitudes to advertising: A review of British and American research。  new window
34.Pollay, R. W.,B. Mittal(1993)。Here's the beef: factors, determinants, and segments in consumer criticism of advertising。  new window
35.Sandage, C. H.,J. D. Leckenby(1980)。Student attitudes toward advertising: institution vs. instrument。  new window
36.Schlosser, A. E.,S. Shavitt,A. Kanfer(1999)。Survey of Internet user`s attitudes toward Internet advertising。  new window
37.Speck, P. S.,M. T. Elliott(1997)。Antecedents and consequences of perceived advertising clutter。  new window
38.TyLee, J.(1989)。What the public thinks of advertising。  new window
39.Wolin, L.D.,P.K. Korgaonkar(2002)。Web advertising: discerning Web users' beliefs, attitudes, and demographics。  new window
 
 
 
 
第一頁 上一頁 下一頁 最後一頁 top
:::
無相關博士論文
 
無相關書籍
 
無相關著作
 
QR Code
QRCODE

臺灣人文及社會科學引文索引資料庫

目前上線人數：536（臺灣：533，外國：3） ／ 本年度總使用人次：2017497 ／ 訪客人次（自102年09月）：67812826
國家圖書館著作權聲明 Copyright © 2013 All rights reserved.
本館地址: 100201臺北市中山南路20號． 本館地圖及交通資訊．
總機：(02)23619132．最佳瀏覽解析度為1024x768以上