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題名：不同形式電子郵件行銷對關係品質之影響
書刊名：數據分析
作者：徐怡／陳竺櫻／楊宗珂
作者(外文)：Hsu, Yi／Chen, Chu-ying／Young, Tzong-ke
出版日期：2010
卷期：5:2
頁次：頁49-71
主題關鍵詞：電子郵件行銷；廣告態度；關係品質；E-mail marketing；Advertising attitude；Relationship quality
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:13
  • 點閱點閱:4
期刊論文
1.Barwise, P.、Strong, C.(2002)。Permission-based mobile advertising。Journal of Interactive Marketing，16(1)，14-24。  new window
2.Brackett, Lana K.、Carr, Benjamin N.(2001)。Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes。Journal of Advertising Research，41(5)，23-32。  new window
3.Yoo, Changjo、MacInnis, Deborah(2005)。The Brand Attitude Formation Process of Emotional and Informational Ads。Journal of Business Research，58(10)，1397-1406。  new window
4.Barnett, L. A.(1990)。Playfulness: Definition, design, and measurement。Play and Culture，3(4)，319-336。  new window
5.Muehling, Darrel D.(1987)。Comparative advertising: The influence of attitude toward the ad on brand evaluation。Journal of Advertising，16(4)，43-49。  new window
6.Tankard, J. W. Jr.(1989)。Effects of cartoons and three-dimensional graphs on interest and information gain。Newspaper Research Joumal，10(3)，91-103。  new window
7.Sicilia, Maria、Ruiz, Salvador、Munuera, Jose L.(2005)。Effects of Interactivity in a Web Site。Journal of Advertising，34(3)，31-45。  new window
8.Moorman, R. H.(1993)。The influence of cognitive and affective based job satisfaction measures on the relationship between satisfaction and organizational citizenship behavior。Human Relations，46(6)，759-776。  new window
9.Schlosser, A. E.、Shavitt, S.、Kanfer, A.(1999)。Survey of Internet users' attitudes toward Internet advertising。Journal of Interactive Marketing，13(3)，34-54。  new window
10.Babin, B. J.、Griffin, M.(1998)。The Nature of satisfaction: an updated examination and analysis。Journal of Business Research，41(2)，127-136。  new window
11.Mela, Carl F.、Gupta, Sunil、Lehmann, Donald R.(1997)。The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice。Journal of Marketing Research，34，248-261。  new window
12.Pine, B. J. II、Victor, B.、Boynton, A. C.(1993)。Making Mass Customization Work。Harvard Business Review，71(5)，108-119。  new window
13.Janiszewski, C.、Meyvis, T.(2001)。Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment。Journal of Consumer Research，28(1)，18-32。  new window
14.Henderson, P. W.、Cote, J. A.(1998)。Guidelines for selecting or modifying logos。The Journal of Marketing，62(2)，14-30。  new window
15.Edell, J. A.、Burke, M. C.(1987)。The power of feeling in understanding advertising effects。Journal of Consumer Research，14，421-433。  new window
16.Peppers, Don、Rogers, Martha、Dorf, Bob(1999)。Is Your Company Ready for One-To-One Marketing?。Harvard Business Review，77(1)，151-160。  new window
17.Korper, S.、Ellis, J.(2001)。Thinking Ahead in E-Commerce。Executive Excellence，18(7)。  new window
18.Smith, Brock(1998)。Buyer-seller relationship: Bonds, Relationship Management, and Sex-type。Canadian Journal of Administrative Sciences，15(1)，76-92。  new window
19.Crosby, Lawrence A.、Evans, Kenneth R.、Cowles, Deborah(1990)。Relationship Quality in Services Selling: An Interpersonal Influence Perspective。Journal of Marketing，54(3)，68-81。  new window
20.Ducoffe, Robert H.(1996)。Advertising Value and Advertising on the Web。Journal of Advertising Research，36(5)，21-35。  new window
21.Smith, J. Brock、Barclay, Donald W.(1997)。The effects of organizational differences and trust on the effectiveness of selling partner relationships。Journal of Marketing，61(1)，3-21。  new window
22.De Wulf, Kristof、Odekerken-Schröder, Gaby J.、Iacobucci, Dawn(2001)。Investments in consumer relationships: A cross-country and cross-industry exploration。Journal of Marketing，65(4)，33-50。  new window
23.Morgan, Robert M.、Hunt, Shelby D.(1994)。The commitment-trust theory of relationship marketing。Journal of Marketing，58(3)，20-38。  new window
24.祝鳳岡(19980100)。廣告策略之探研--系統建構觀點。廣告學研究，10，31-50。new window  延伸查詢new window
25.Tsang, Melody M.、Ho, Shu-Chun、Liang, Ting-Peng(2004)。Consumer Attitudes Toward Mobile Advertising: An Empirical Study。International Journal of Electronic Commerce，8(3)，65-78。  new window
26.Westbrook, Robert A.(1981)。Sources of Consumer Satisfaction with Retail Outlets。Journal of Retailing，57(3)，68-85。  new window
27.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。  new window
學位論文
1.徐靜儀(2002)。廣告訴求對廣告效果影響之研究--以網頁廣告為例(碩士論文)。東吳大學，臺北市。  延伸查詢new window
2.朱家賢(2000)。促銷性廣告、產品品牌聯想形象、消費者屬性對廣告效果影響之研究(碩士論文)。東吳大學，臺北市。  延伸查詢new window
圖書
1.Godin, Seth(1999)。Permission Marketing: Turning Strangers into Friends, and Friends into Customers。New York, NY：Simon & Schuster。  new window
2.Mowen, J. C.、Minor, M.(1998)。Consumer Behavior。Prentice-Hall。  new window
3.Turban, E.、Lee, J.、King, D.、Chung, H. M.(2000)。Electronic commerce: A managerial perspective。Upper Saddle River, New Jersey：Prentice-Hall。  new window
4.Getz, Donald(1991)。Festivals, Special Events, and Tourism。New York, NY：Van Nostrand Reinhold Company。  new window
5.Assael, Henry(1998)。Consumer Behavior and Marketing Action。South-Western College Publishing。  new window
6.劉美琪(1995)。促銷管理--理論與實務。正中書局。  延伸查詢new window
7.Davenport, Thomas H.、Beck, John C.(2001)。The Attention Economy: Understanding the New Currency of Business。Boston：Harvard Business School Press。  new window
8.Postma, Paul、胡馨如(1999)。Person行銷時代。麥格羅希爾台灣分公司。  延伸查詢new window
9.Van der Bogert, Rebecca(1998)。Making Learning Communities Work: The Critical Role of Leader as Learner。Jossey-Bass Inc.。  new window
10.Kotler, Philip(2000)。Marketing Management。Prentice-Hall。  new window
11.Kotler, Philip(1999)。Marketing management: analysis, planning, implementation and control。Prentice-Hall。  new window
其他
1.Pastore, Michael(2002)。Incentives Still Key to Mobile Advertising，http://cyberatlas.internet.com/markets/wireless/article/0,,10094-965061,00.html。  new window
2.Colkin, E.(2001)。Marketing Capitalizes on E-mail，http://www.informationweek.com/story/IWK20010719S0014。  new window
圖書論文
1.Rotzoll, K.、Haefner, J. E.、Sandage, C. J.(1989)。Advertising and the classical liberal world view。Advertising in Society: Classic and Contemporary Readings on Advertising's Role in Society。Lincolnwood, Illinois：NTC Publishing Group。  new window
 
 
 
 
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