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題名:蕃薯藤運動網線上服務品質分析
書刊名:大專體育學刊
作者:鄭雨涵邵于玲 引用關係
作者(外文):Cheng, Yu-hanShao, Jackie Yu-lin
出版日期:2006
卷期:8:3
頁次:頁39-50
主題關鍵詞:綜合型運動網站線上服務品質Sport websiteOn line service quality
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(4) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:4
  • 共同引用共同引用:35
  • 點閱點閱:29
This study examined how customers evaluate the service quality of the Yam Sports website, as well as identify the differences between customers' expected services and perceived services. A self-administered questionnaire through sports.yam.com was used to collect data. The primary findings were as follows. First, four factors of evaluating service quality of sports website were identified, including "system operation," "valuable information," "communication & service," and "entertainment & interactivity." Second, customers were generally satisfied with the service quality of Yam Sports with "system operation" as the most satisfying factor. Third, the top three items of service quality that customers are concerned about were all under the factor of "system operation" focusing on system security issue. Fourth, the concern with the website security issues related to "system operation" showed significant differences between "expected services" and "perceived services". In general, this study revealed that sports website should pay more attention to system safety issues to establish credibility for building customers' confidence in using the websites.
期刊論文
1.李國光、林秀芬(20040100)。網站服務品質、認知風險與購買意圖之網路書店實證研究。管理研究學報,4(1),123-143。new window  延伸查詢new window
2.廖則竣、江志卿(20050100)。網站服務品質、顧客滿意度及後續行為意圖之探討:以網路購物為例。管理與系統,12(1),23-47。new window  延伸查詢new window
3.楊豐華、何俊達、張振傑(20031200)。網路銀行服務品質、顧客滿意度與顧客忠誠度關係之研究。真理財經學報,9,87-115。new window  延伸查詢new window
4.楊棠堯、蔡燿全(20010800)。整合AHP及「重視/績效」分析法剖析入門網站線上服務品質。企業管理學報,50,37-55。new window  延伸查詢new window
5.楊苑青(20030000)。國內運動網站介紹。運動管理季刊,4,42-51。  延伸查詢new window
6.翁崇雄、田文良(20030600)。網際網路使用者涉入對線上服務品質評量的影響--以搜尋引擎之線上服務為例。臺大管理論叢,13(2),29-57。new window  延伸查詢new window
7.Roberts, Mary Lou、Wortzel, Lawrence H.(1979)。New Life-Style Determinants of Women's Food Shopping Behavior。Journal of Marketing,43(3),28-39。  new window
8.Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。  new window
9.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
10.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
11.李志成(2003)。消費者特性與網站服務品質關係之研究。聯合學報,22輯,335-350頁。  延伸查詢new window
12.楊亨利、陳純美(2004)。大學網站服務品質問卷之發展。管理與資訊學報,9輯,151-184頁。new window  延伸查詢new window
13.楊蓓麗、廖則竣、林政道(2004)。網際網路顧客關係之實証研究。資訊管理學報,11卷1期,167-194頁。new window  延伸查詢new window
14.Goodwin, C.(1991)。Privacy: Recognition of a consumer right。Journal of Public Policy & Marketing,10(1),149-166。  new window
15.Oliver, R. L.,(1977)。Effect of expectation and disconfirmation on post exposure product evaluation---An alternative interpretation。Journal of Applied Psychology,49(4),480-486。  new window
學位論文
1.李英瑋(2001)。國內綜合型運動網站使用者滿意度之研究(碩士論文)。國立臺灣師範大學。  延伸查詢new window
圖書
1.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
 
 
 
 
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