原住民保留地設置的農業生產功能，因我國加入世貿組織而式微。原住民保留地富自然景觀資源者，在國人戶外遊憩需求日增的趨勢下，朝發展休閒遊憩事業做為土地利用的新出路，已在過去相關研究中實證出其可行性。 惟原住民業者（本文以下簡稱業者）在生態旅遊活動設計上之知識與經驗不足的問題，可能會對其永續經營產生威脅。因此本文乃對原住民保留地生態旅遊活動設計原則與技巧等議題，加以探討。政府相關部門未來若有對原住民發展其保留地生態旅遊之專業訓練時，在課程研擬上有依循之方向，期對原住民保留地生態旅遊之永續經營有所幫助。 本文乃綜合嘉義縣阿里山鄉的鄒族達娜伊谷自然生態公園、臺中縣和平鄉松鶴泰雅族部落與南投縣信義鄉布農族的巴庫拉斯等原住民保留地發展生態旅遊之研究資料的分析結果，進而研擬出原住民保留地生態旅遊之活動設計原則與活動企劃技巧。期以此初探性之觀點，拋磚引玉，獲得各界相關人士之重視。

The agricultural function of the native reserves should be declining since Taiwan became a member of the World Trade Organization. Owing to the abundant landscape resources in some reserves and increasing demand on outdoor recreation, it has been proved by relevant studies as a new survival way for native people to develop leisure and recreation business in terms of their reserves' land uses. However, it is possible to threaten the sustainable management of the ecotourism due to a lack of knowledge and experience in activity programming. This is the basic concern of this article. If the relevant government agencies have some training programs for native people to carry out their ecotourism business, the curricula design for the training programs may refer to the results and suggestions of this article. An integrated study results from Tanaiku ecological park at Arlishan village, Chiayi county, Songher community at Hopin village, Taichung county and Pagou Lass reserve, Nantou county were used as information in this study. This article is a primary exploration of the principles of ecotourism programming and planning skills for the reference of ecotourism providers. Hopefully this primary exploration would inspire those who are interested in this issue to promote sustainable ecotourism in the native reserve areas.