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題名:表演品質、服務品質與顧客滿意對顧客忠誠的影響
書刊名:真理財經學報
作者:林隆儀許庭偉
作者(外文):Lin, Long-yiHsu, Ting-wei
出版日期:2007
卷期:17
頁次:頁91-118
主題關鍵詞:表演品質服務品質顧客滿意顧客忠誠Performance qualityService qualityCustomer satisfactionCustomer loyalty
原始連結:連回原系統網址new window
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  • 被引用次數被引用次數:期刊(0) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:56
  • 點閱點閱:27
期刊論文
1.Petkus, Ed Jr.(2004)。Enhancing the application of experiential marketing in the arts。International Journal of Nonprofit and Voluntary Sector Marketing,9(1),49-56。  new window
2.耿建興、夏學理(19980500)。表演藝術之媒體行銷研究。空大行政學報,8,307-337。new window  延伸查詢new window
3.Bennett, S.(2005)。Theatre/Tourism。Theatre Journal,57(3),407-430。  new window
4.Crealey, M.(2003)。Applying New Product Development Models to the Performing Arts: Strategies for Managing Risk。International Journal of Arts Management,5(3),24-33。  new window
5.Garbarino, E.、Johnson, M. S.(2001)。Effects of Consumer Goals on Attribute Weighting, Overall Satisfaction, and Product Usage。Psychology & Marketing,18(9),929-949。  new window
6.Garber, L. L. Jr.、Muscarella, J. G.、Bloom, P. N.、Spiker, J. L.(2000)。Consumer Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of a Symphony Audience。Journal of Nonprofit and Public Sector Marketing,8(1),55-87。  new window
7.Heilman, D. S.(2002)。The Effect of Instructor's Major/Instrument on Student Melodic Imitation Scores and Tone Quality。Journal of Research in Music Education,50(1),51-62。  new window
8.Skogland, Iselin、Siguaw, Judy A.(2004)。Are Your Satisfied Customers Loyal?。Cornell Hotel and Restaurant Administration Quarterly,45(3),221-234。  new window
9.Johnson, M. S.、Garbarino, E.(2001)。Customers of Performing Arts Origanizations: Are Subscribers Different from Nonsubscribers?。International Journal of Nonprofit and Voluntary Sector Marketing,6(1),61-77。  new window
10.Valentin, P. N.(2005)。Drivers of upward and downward migration: An empirical investigation among theatergoers。International Journal of Research in Marketing,22(2),183-201。  new window
11.Uncles, Mark D.、Dowling, Grahame R.、Hammond, Kathy(2003)。Customer loyalty and customer loyalty programs。Journal of Consumer Marketing,20(4),294-316。  new window
12.Pritchard, M. P.、Howard, D. R.(1997)。The Loyal Traveler: Examining a Typology of Service Patronage。Journal of Travel Research,35(4),2-11。  new window
13.Reeves, C. A.、Bednar, D. A.(1995)。Quality as Symphony。Cornell Hotel and Restaurant Administration Quarterly,36(3),72-79。  new window
14.Spreng, Richard A.、Mackenzie, Scott B.、Olshavsky, Richard W.(1996)。A reexamination of the determinants of customer satisfaction。Journal of Marketing,60(3),15-32。  new window
15.Babakus, Emin、Bienstock, Carol C.、Van Scotter, James R.(2004)。Linking Perceived Quality and Customer Satisfaction to Store Traffic and Revenue Growth。Decision Sciences,35(4),713-737。  new window
16.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1994)。Reassessment of Expectations as a Comparison Standard in Measuring Sevice Quality: Implications for Further Research。Journal of Marketing,58(1),111-124。  new window
17.Oliver, R. L.(1999)。Whence consumer loyalty?。Journal of Marketing,63,33-44。  new window
18.Garvin, D. A.(1984)。What Does 'Product Quality' Really Mean?。Sloan Management Review,26(1),25-43。  new window
19.郭德賓、周泰華、黃俊英(20000300)。服務業顧客滿意評量之重新檢測與驗證。中山管理評論,8(1),153-200。new window  延伸查詢new window
20.Grønholdt, Lars、Martensen, Anne、Kristensen, Kai(2000)。The Relationship between Customer Satisfaction and Loyalty: Cross-industry Differences。Total Quality Management,11(4-6),509-514。  new window
21.Stum, David L.、Thiry, Alain(1991)。Building Customer Loyalty。Training and Development Journal,45(4),34-36。  new window
22.Fornell, Claes、Johnson, Michael D.、Anderson, Eugene W.、Cha, Jaesung、Bryant, Barbara Everitt(1996)。The American Customer Satisfaction Index: Nature, Purpose, and Findings。Journal of Marketing,60(4),7-18。  new window
23.Ostrom, Amy、Iacobucci, Dawn(1995)。Consumer Trade-Offs and the Evaluation of Services。Journal of Marketing,59(1),17-28。  new window
24.Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect。Harvard Business Review,73(6),88-99。  new window
25.Heskett, James L.、Jones, Thomas O.、Loveman, Gary W.、Sasser, W. Earl Jr.、Schlesinger, Leonard A.(1994)。Putting the Service-Profit Chain to Work。Harvard Business Review,72(2),164-174。  new window
26.Selnes, Fred(1993)。An Examination of the Effect of Product Performance on Brand Reputation, Satisfaction and Loyalty。European Journal of Marketing,27(9),19-35。  new window
27.Fornell, Claes(1992)。A national customer satisfaction barometer: The Swedish experience。Journal of Marketing,56(1),6-21。  new window
28.Reeves, Carol A.、Bednar, David A.(1994)。Defining Quality: Alternatives and Implications。Academy of Management Review,19(3),419-445。  new window
29.Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。  new window
30.Cronin, J. Joseph Jr.、Taylor, Steven A.(1992)。Measuring Service Quality: A Reexamination and Extension。Journal of Marketing,56(3),55-68。  new window
31.Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。  new window
研究報告
1.Lehtinen, Uolevi、Lehtinen, Jarmo R.(1982)。Service quality: A study of quality dimensions。Helsinki:Service Management Institute。  new window
學位論文
1.陳亞萍(2000)。北市表演藝術觀眾之生活型態與行銷研究(碩士論文)。國立中央大學,桃園縣。  延伸查詢new window
2.唐至明(1993)。大學生欣賞古典音樂會之相關研究(碩士論文)。國立臺灣大學。  延伸查詢new window
圖書
1.Zeithaml, Valarie A.、Bitner, Mary J.、黃鵬飛(2002)。服務行銷。臺北:麥格羅希爾。  延伸查詢new window
2.Kumar, V.、Aaker, David A.、Day, George S.、林隆儀、黃榮吉、王俊人(2005)。行銷研究。台北:雙葉。  延伸查詢new window
3.洪順慶(2001)。行銷管理。台北:新陸書局股份有限公司。  延伸查詢new window
4.Blackwell, R. D.、Miniard, P. W.、Engel, J. F.、謝文雀(2001)。消費者行爲。臺北:華泰。  延伸查詢new window
5.Kotler, P. H.(2003)。Marketing Management: An Asian Perspective。Englewood Cliffs, NJ:Prentice-Hall。  new window
6.吳萬益、林清河(2001)。企業研究方法。臺北:華泰圖書出版公司。  延伸查詢new window
7.Hair, Joseph F. Jr.、Anderson, Rolph E.、Tatham, Ronald L.、Black, William C.、Babin, Barry J.(1998)。Multivariate data analysis。Prentice-Hall, Inc.。  new window
8.周文賢(2002)。多變量統計分析:SAS/STAT使用方法。智勝文化事業有限公司。  延伸查詢new window
9.莉茲.希爾、凱薩琳.歐蘇利文、泰瑞.歐蘇利文、林潔盈、廖梅璇(2004)。如何開發藝術市場。五觀藝術管理。  延伸查詢new window
 
 
 
 
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