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題名:公立國民小學家長對學校滿意度之動態研究--以一所國民小學為例
書刊名:教育與多元文化研究
作者:曾智豐
作者(外文):Tseng, Chih-feng
出版日期:2010
卷期:3
頁次:頁101-138
主題關鍵詞:學校滿意度動態Parent's satisfactionDynamic
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(3) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:3
  • 共同引用共同引用:5
  • 點閱點閱:42
本研究主要欲了解在不同時間下,家長對學校滿意度的前後期動態關係。本研究將學校服務分成核心服務滿意度(學生成就)及周邊服務滿意度(含行政服務、教學輔導與環境設備等三個因素)等二個構面。在樣本選擇上以中部某一所公立國民小學家長為主,同一樣本共計發放兩次問卷,期間相隔四個月,所採用之統計有:描述性統計、皮爾森積差相關及回歸分析等方法。最後本研究主要發現為:1.不論前後期,家長滿意度皆屬於中上程度,而且後期得分皆比前期高;2.在時間動態下,核心服務滿意度有下降趨勢,周邊服務滿意度則有上升趨勢;3.在前期滿意度對後期滿意度影響方面,前期核心服務滿意度會對後期核心滿意度產生影響,而前期周邊服務滿意度對後期周邊服務滿意度及核心服務滿意度則具有正向影響;4.不論前期或後期,以周邊服務的行政服務因素對整體滿意度的影響力最佳;5.核心服務滿意度、周邊服務滿意度及整體滿意度之間具有高度相關。本研究並根據研究結果,提出相關建議供學校參考。
This study focuses on establishing the parent’s school satisfaction with a “consumer’s view”. After analyzsis, the parent’s school satisfaction includes two factors. The first is core service satisfaction which means student achievement. The second is supplementary service satisfaction which means administration service, environment, equipment, teaching and counseling. The major findings of this study are the following: 1. The result of parental satisfaction belongs to the upper level and the initial review is higher than the final review. 2. From the temporal/dynamic aspect, core service satisfaction shows a downward trend, whereas supplementary service satisfaction shows an upward trend. 3. The initial core service satisfaction has influence over the final core service satisfaction; the initial supplementary service satisfaction has a significant positive correlation among the final satisfaction with supplementary service and core service. 4. The administration service’s influence is strong over time. 5. A significant positive correlation among the core service’s satisfaction and the supplementary service’s satisfaction is revealed. Based on the results, this study will provide related suggestions to the school administration.
期刊論文
1.Parasuraman, A.、Zeithaml, V. A.、Berry, L. L.(1985)。Quality counts in service。Business Horizon,31,41-50。  new window
2.林俊瑩(200806)。家長對學校滿意度因果模型之建構與檢驗。教育與社會研究,15,23-52。new window  延伸查詢new window
3.Bosetti, L.(2004)。Determinants of school choice: Understanding how parents choose elementary schools in Alberta。Journal of Education Policy,19(4),387-405。  new window
4.Friedman, B. A.、Bobrowski, P. E.、Geraci, J.(2006)。Parents' school satisfaction: Ethnic similarities and differences。Journal of Educational Administration,44(5),471-486。  new window
5.Räty, Hannu、Jaukka, Piia、Kasanen, Kati(2004)。Parents' satisfaction with their child's first year of school。Social Psychology of Education,7(4),463-479。  new window
6.Homburg, C.、Koschate, N.、Hoyer, W. D.(2006)。The Role of cognition and affect in the formation of customer satisfaction: A dynamic perspective。Journal of Marketing,70(3),21-31。  new window
7.Friedman, B. A.、Bobrowski, P. E.、Markow, D.(2007)。Predictors of parents' satisfaction with their children's school。Journal of Educational Administration,45(3),278-288。  new window
8.Mittal, Vikas、Kumar, Pankaj、Tsiros, Michael(1999)。Attribute-level performance, satisfaction, and behavioral intentions over time: a consumption-system approach。Journal of Marketing,63(2),88-101。  new window
9.Oliver, Richard L.、Swan, John E.(1989)。Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction。Journal of Consumer Research,16(3),372-388。  new window
10.Bloemer, J. M. M.、Kasper, H. D. P.(19950700)。The complex relationship between consumer satisfaction and brand loyalty。Journal of Economic Psychology,16(2),311-329。  new window
11.Fournier, Susan、Mick, David Glen(1999)。Rediscovering satisfaction。Journal of Marketing,63(4),5-23。  new window
12.Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。  new window
13.Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。  new window
14.Cock, D.、Halvari, H.(1999)。Relations among achievement motives, autonomy, performance in mathematics, and satisfaction。Psychological Reports,84(3),983-1000。  new window
15.Hausman, C.、Goldring, E.(2000)。Parent involvement, influence, and satisfaction in Magnet School: Do reasons for choice matter?。The Urban Review,32(2),105-121。  new window
16.Miller, J. A.(1977)。Studying satisfaction, modifiing models, eliciting expectation, posing problem, and making meaningful measurements。Marketing Science Institute,72-91。  new window
會議論文
1.Brown, L. I.(2002)。Issues in school leadership and school effectiveness: A focus on Trinidad and Tobago1-24。  new window
研究報告
1.Saginaw Public Schools(1995)。Parent satisfaction survey, 1995/96。  new window
學位論文
1.曹忠成(2007)。嘉義縣國民小學學校行銷策略運作與家長學校滿意度關係之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
2.陳秀江(2004)。家長期望學校服務品質與滿意度之調查研究--以桃園縣國民小學為例(碩士論文)。元智大學。  延伸查詢new window
3.陳琍芬(2007)。國小校長對行銷策略重要程度的認知與家長滿意度之研究(碩士論文)。國立嘉義大學。  延伸查詢new window
4.蔡雪嬌(2007)。越區就讀於百人以下友善校園特優小學轉學生之輔導研究--以五位轉學生為例。臺北市立教育大學,台北市。  延伸查詢new window
5.賴正忠(2005)。台中市國小學生家長學校滿意度、參與教育事務態度與其參與教育事務關係之研究。國立臺中教育大學,台中市。  延伸查詢new window
圖書
1.Lovelock, Christopher H.(1996)。Service Marketing。Englewood Cliffs, NJ:Prentice-Hall。  new window
2.Assael, Henry(1995)。Consumer behavior and marketing action。South-Western College Publishing。  new window
3.Daft, R. L.(2004)。Organization Theory and Design。Cincinnati, OH:South-Western College Publishing。  new window
4.Kotler, Philip J.(1991)。Marketing Management: analysis, Planning, Implementation and Control。Prentice-Hall。  new window
5.Cheng, Y. C.(2005)。New paradigm for re-engineering education: Globalization, localization and individualizayion。The Netherlands。  new window
6.Lovelock, C.、Wirtz, J.(2006)。Service marketing: people, tech-nology, strategy。New Jersey。  new window
圖書論文
1.Rust, R. T.、Oliver, R. L.(1994)。Service quality: Insights and managerial implication from the frontier。Service Quality: New Directions in Theory and Practice。Thousand Oaks, CA:Sage Publications。  new window
 
 
 
 
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