本研究針對日月潭邵族的傳說故事，以個案研究法及敘事性設計方法為主，透過文獻分析、重點性直接觀察、深入訪談及實體人造物的探討…等來源蒐集研究資料；首先從邵族過去生活文化的文獻分析中，探討較具特色的傳說故事作為創作元素；按著親赴日月潭及邵族部落的商圈進行觀察與訪談，找出具有生活文化特色的商品作為設計創作參考；再透過產品設計學中常運用之文化符號相關理論將傳說故事的意象及內涵融入創意商品的設計過程；最後提出邵族傳說故事應用於創意商品設計的設計模式及具體建議，期望協助邵族保存獨特的文化特色並應用於創意商品的設計上，以達到兼顧生活文化傳承與民生發展的效益；並開創屬於邵族文化創意產業的發展契機。

This study is to analyze how the legends, of the Taiwanese aboriginal Thao People, could be utilized in the design of creative commodity design. Case and narrative studies are used and the data collection involved literature review, observation, in-depth interviews, and through analysis of actual art-crafts. The researcher analyzed the literature that involved creative elements of the Thao legends, first, and then a field trip was taken place, to identify creative products as a reference of creative design. Cultural theories were then referred to single out some sentiments and content of legends and to integrate them in the creative designing process. Advices were then concluded, on the commodity design based on Thao legends. It is hoped that both living cultural heritage and civil development can be effectively reached. Thus, the cultural creative industry that belongs to the Thao People might be possibly established.