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題名:網路口碑對網路團購意圖之影響
書刊名:中原企管評論
作者:王如鈺 引用關係王仁宏莊濟任
作者(外文):Wang, Ru-yuWang, Jen-hungChuang, Chi-jen
出版日期:2012
卷期:10:1
頁次:頁1-33
主題關鍵詞:網路口碑網路團購意圖Electronic word-of-mouthOnline collective purchasing intention
原始連結:連回原系統網址new window
相關次數:
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:6
  • 點閱點閱:64
期刊論文
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2.Kempf, D. S.、Palan, K. M.(2006)。The effects of gender and argument strength on the processing of word-of-mouth communication。Academy of Marketing Studies Journal,10(1),1-18。  new window
3.Mitchell, A.、Dacin, P. A.(199612)。The Assessment of Alternative Measures of Consumer Expertise。Journal of Consumer Research,2,219-239。  new window
4.Pornpitakpan, C.(2003)。Validation of the celebrity endorsers' credibility scale: Evidence from Asians。Journal of Marketing Management,19(1/2),179-195。  new window
5.Samson, A.(2006)。Understanding the Buzz that Matters: Negative vs Positive Word of Mouth。International Journal of Market Research,48(6),647-657。  new window
6.McColl-Kennedy, J. R.、Fetter, Richard E. Jr.(2001)。An empirical examination of the involvement to external search relationship in search relationship in services marketing。Journal of Services Marketing,15(2),82-98。  new window
7.Kukar-Kinney, M.、Grewal, D.(2006)。Consumer Willingness to Claim a Price-matching Refund: A Look into the Process。Journal of Business Research,59(1),11-18。  new window
8.Kauffman, R. J.、Wang, B.(2001)。New Buyers' Arrival Under Dynamic Pricing Market Microstructure The Case of Group-Buying Discounts on the Internet。Journal of Management Information Systems,18(2),157-188。  new window
9.Briggs, R.、Hollis, N.(1997)。Advertising on the Web: Is There Response before Click-through?。Journal of Advertising Research,37(2),33-45。  new window
10.Weiner, Bernard(2000)。Attributional Thoughts about Consumer Behavior。Journal of Consumer Research,27(3),382-387。  new window
11.Lopez-Nicolas, C.、Molina-Castillo, F. J.(2008)。Customer Knowledge Management and E-commerce: The Role of Customer Perceived Risk。International Journal of Information Management,28(2),102-113。  new window
12.Peter, J. P.、Tarpey, L.(1975)。A comparative analysis of three consumer strategies。Journal of Consumer Research,2(1),29-37。  new window
13.Bansal, Harvir S.、Voyer, Peter A.(20001100)。Word-of-Mouth Processes within a Service Purchase Decision Context。Journal of Service Research,3(2),166-177。  new window
14.Koufteros, Xenophon A.(1999)。Testing a Model of Pull Production: A Paradigm for Manufacturing Research Using Structural Equation Modeling。Journal of Operations Management,17(4),467-488。  new window
15.Liang, Ting-Peng、Lai, Hung-Jen(2002)。Effect of Store Design on Consumer Purchases: an Empirical Study of On-line Bookstores。Information & management,39(6),431-444。  new window
16.Ranaweera, C.、Prabhu, J.(2003)。On the relative importance of customer satisfaction and trust as determinants of customer relation and positive word of mouth。Journal of Targeting, Measurement and Analysis of Marketing,12(1),82-90。  new window
17.Urban, Glen L.、Sultan, Fareena、Qualls, William J.(2000)。Placing Trust at the Center of Your Internet Strategy。Sloan Management Review,42(1),39-48。  new window
18.Gelb, B.、Johnson, M.(1995)。Word-of-mouth communication: Causes and consequences。Journal of Health Care Marketing,15(3),54-58。  new window
19.Jarvenpaa, S. L.、Todd, P. A.(1996)。Consumer Reactions to Electronic Shopping on the World Wide Web。International Journal of Electronic Commerce,1(2),59-88。  new window
20.Swaminathan, Vanitha、Lepkowska-White, Elzbieta、Rao, Bharat P.、Kraut, R.(1999)。Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange。Journal of Computer-Mediated Communication,5(2)。  new window
21.Sethi, V.、King, W. R.(1994)。Development of Measures to Assess the Extent to Which an Information Technology Application Provides Competitive Advantage。Management Science,40(12),1601-1627。  new window
22.Bone, P. F.(1992)。Determinants of Word-of-Mouth Communications during Product Consumption。Advances in Consumer Research,19(1),579-583。  new window
23.Featherman, Mauricio S.、Pavlou, Paul A.(2003)。Predicting e-services adoption: A perceived risk facets perspective。International Journal of Human-Computer Studies,59(4),451-474。  new window
24.Anand, Krishnan S.、Aron, Ravi(2003)。Group buying on the Web: A comparison of price-discovery mechanisms。Management Science,49(11),1546-1562。  new window
25.Yuan, Soe-Tsyr、Lin, Yu-Hsin(2004)。Credit based group negotiation for aggregate sell/buy in e-markets。Electronic Commerce Research and Applications,3(1),74-94。  new window
26.Wirtz, J.、Chew, P.(2002)。The Effects of Incentives, Deal Proneness, Satisfaction and Tie Strength on Word-of-Mouth Behavior。International Journal of Service Industry Management,13(2),141-162。  new window
27.Anderson, James C.、Gerbing, David W.(1988)。Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach。Psychological Bulletin,103(3),411-423。  new window
28.Murray, Keith B.(1991)。A test of services marketing theory: Consumer information acquisition activities。Journal of Marketing,55(1),10-25。  new window
29.Westbrook, Robert A.(1987)。Product/Consumption-Based Affective Responses and Postpurchase Processes。Journal of Marketing Research,24(3),258-270。  new window
30.Pavlou, Paul A.、Gefen, David(2004)。Building effective online marketplaces with institution-based trust。Information Systems Research,15(1),37-59。  new window
31.Brown, Jacqueline Johnson、Reingen, Peter H.(1987)。Social Ties and Word-of-Mouth Referral Behavior。Journal of Consumer Research,14(3),350-362。  new window
32.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science,16(1),74-94。  new window
33.Yoon, S.-J.(2002)。The antecedents and consequences of trust in online-purchase decisions。Journal of Interactive Marketing,16(2),47-63。  new window
34.Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Walsh, Gianfranco、Gremler, Dwayne D.(2004)。Electronic Word-of-Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Themselves on the Internet?。Journal of Interactive Marketing,18(1),38-52。  new window
35.Bone, Paula Fitzgerald(1995)。Word-of-mouth effects on short-term and long-term product judgments。Journal of Business Research,32(3),213-223。  new window
36.Bristor, Julia M.(1990)。Enhanced explanations of word of mouth communications: The power of relationships。Research in Consumer Behavior,4,51-83。  new window
37.Gilly, Mary C.、Graham, John L.、Wolfinbarger, Mary Finley、Yale, Laura J.(1998)。A dyadic study of interpersonal information search。Journal of the Academy of Marketing Science,26(2),83-100。  new window
38.Richins, Marsha L.(1984)。Word of Mouth Communication Word of Mouth Communication as Negative InformationNegative Information。Advances in Consumer Research,11,697-702。  new window
39.Chatterjee, Patrali(2001)。Online Reviews: Do Consumers Use Them?。Advances in Consumer Research,28(1),129-133。  new window
40.Hennig-Thurau, Thorsten、Walsh, Gianfranco(2003)。Electronic Word-of-mouth: Motives for and Consequences of Reading Customer Articulations on the Internet。International Journal of Electronic Commerce,8(2),51-74。  new window
41.Richins, Marsha L.(1983)。Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study。Journal of Marketing,47(1),68-78。  new window
42.Anderson, Eugene W.(1998)。Customer satisfaction and Word-of-Mouth。Journal of Service Research,1(1),5-17。  new window
43.Herr, Paul M.、Kardes, Frank R.、Kim, Jaewoo John(1991)。Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective。Journal of Consumer Research,17(4),454-462。  new window
44.Lichtenstein, Donald R.、Ridgway, Nancy M.、Netemeyer, Richard G.(1993)。Price Perceptions and Consumer Shopping Behavior: A Field Study。Journal of Marketing Research,30(2),234-245。  new window
45.錢大可(2006)。網路團購模式研究。商場現代化,455,36-37。  延伸查詢new window
46.Mizerski, R. W.(1982)。An Attribution Explanation of the Disproportionate Influence of Unfavorable Information。Journal of Consumer Research,9(3),301-310。  new window
47.Urbany, J. E.、Dickson, P. R.(1991)。Consumer Normal Price Estimation: Market versus Personal Standards。Journal of Consumer Research,18(1),45-51。  new window
48.Ying, H. L.、Chung, C. M. Y.(2007)。The Effects of Single-Message Single-Source Mixed Word-of-Mouth on Product Attitude and Purchase Intention。Asia Pacific Journal of Marketing and Logistics,19(1),75-86。  new window
49.Erdogan, Z. B.、Baker, M. J.、Stephen, T.(2001)。Selecting Celebrity Endorsers: The Practitioner's Perspective。Journal of Advertising Research,41(3),39-48。  new window
50.Brooker, G.(1981)。A Comparison of the Persuasive Effects of Mild Humor and Mild Fear Appeals。Journal of Advertising,10(4),29-40。  new window
51.Frenzen, Nakamoto, K.(1993)。Structore, Cooperation, and the Flow of Market Information。Journal of Consumer Research,20(3),360-375。  new window
會議論文
1.Tsvetovat, M.、Sycara, K.、Chen, Y.、Ying, J.(2000)。Customer Coalitions in The Electronic Marketplace。Fourth International Conference on Autonomous Agents,263-264。  new window
2.林孟彥、林湘沅、林凱明(2004)。口碑文獻回顧。  延伸查詢new window
3.賴香菊、張瑜珊、何昭宗(2007)。評價機制對線上集體購物之影響。  延伸查詢new window
4.Hwang, Y.(2005)。An Empirical Study of Online Trust and Consumer Behavior: Cultural Orientation, Social Norms, and Personal Innovativeness in Information Technology。Las Vegas, NY。69。  new window
5.Lai, H.、Zhuang, L. T.(2002)。Collective Bargaining Models on the Internet, SSGRR 2002S。L’Aquila, Italy。  new window
學位論文
1.留淑芳(2003)。網路口耳相傳訊息特性及接受者行為特質對態度形成之影響(博士論文)。國立臺灣大學。new window  延伸查詢new window
2.黃聆怡(2008)。電子口碑效果與網路合購行為之研究(碩士論文)。國立臺灣大學。  延伸查詢new window
3.李依珊(2008)。影響消費者進行線上合購行為之因素研究。中原大學。  延伸查詢new window
圖書
1.Diamantopoulos, Adamantios、Siguaw, Judy A.(2000)。Introducing LISREL: A Guide for the Uninitiated。Sage。  new window
2.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL 7: A Guide to the Program and Application。Chicago, IL:Scientific Software International, Inc.:SPSS Inc。  new window
其他
1.資訊工業策進會產業情報研究所(2010)。2010臺灣線上購物市場規模3,583億元,http://www.iii.org.tw/service/3_1_4_c.aspx?id=127。  延伸查詢new window
2.(2010)。《好說歹說都是生意》研究「烏鴉嘴」找商機,http://forum.30.com.tw/Board/show.aspx?go=1915, 20110307。  延伸查詢new window
3.資策會(2010)。2010年9月底止台灣上網人口,http://www.find.org.tw/find/home.aspx?page=many&id=276, 20110307。  new window
圖書論文
1.Kauffman, R. J.、Wang, B.(2002)。Bid together, buy together: On the efficacy of group-buying business models in internet-based selling。Handbook of electronic commerce in business and society。Raton, FL:CRC Press。  new window
2.Bauer, Raymond A.(1960)。Consumer Behavior as Risk Taking。Dynamic marketing for a Changing World。Chicago:American Marketing Association。  new window
 
 
 
 
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