期刊論文1. | Alexandris, K.、Palialia, E.(1999)。Measuring customer satisfaction in fitness centers in Greece: An exploratory study。Managing Leisure,4,218-228。 |
2. | Theodorakis, N.、Alexandris, K.、Rodriguez, P.、Sarmento, P. J.(2004)。Measuring customer satisfaction in the context of health clubs in Portugal。International Sports Journal,8(1),44-53。 |
3. | Christopher, M.(1996)。From Brand Values to Customer Value。Journal of Marketing Practice: Applied Marketing Science,2(1),55-66。 |
4. | Duggirala, M.、Rajendran, C.、Anantharaman, R. N.(2008)。Provider-Perceived Dimensions of Total Quality Management in Healthcare。Benchmarking,15(6),693-722。 |
5. | Jones, M. A.、Mothersbaugh, D. L.、Beatty, S. E.(2000)。Swithching Barriers and Repurchase Intentions in Services。Journal of Retailing,76(2),259-274。 |
6. | Liu, S.-F.、Wang, W.-C.、Chen, Y.-H.(2009)。Applying Store Image and Consumer Behavior to Window Display Analysis。Journal of American Academy of Business,14(2),70-74。 |
7. | Lu, Y.、Seock, Y. K.(2008)。The Influence of Grey Consumers' Service Quality Perception on Satisfaction and Store Loyalty Behavior。International Journal of Retail & Distribution Management,36(11),901-918。 |
8. | Morgan, N. A.、Rego, L. L.(2009)。Brand Portfolio Strategy and Firm Performance。Journal of Marketing,73(1),59-74。 |
9. | Zins, A. H.(2001)。Relative Attitude and Commitment in Customer Loyalty Models- Some Experiences in the Commercial Airline Industry。International Journal of Service Industry Management,12(3),269-294。 |
10. | Bettencourt, L. A.(1997)。Customers voluntary performance: Customers as partners in service delivery。Journal of Retailing,73(3),383-406。 |
11. | Yi, Youjae(1993)。The Determinants of Consumer Satisfaction: the Moderating Role of Ambiguity。Advances in Consumer Research,20(1),502-506。 |
12. | Woodruff, R. B.、Clemons, D. S.、Schumann, D. W.、Gardial, S. F.、Emest, R. C.、Jenkins, R. L.(1983)。Modeling Consumer Satisfaction Processes Using Experience-Based Norms。Journal of Marketing Research,20(3),296-304。 |
13. | Reynolds, K. E.、Arnold, M. J.(2000)。Customer loyalty to the salesperson and the store: examining relationship customers in an upscale retail context。Journal of Personal Selling and Sales Management,20(2),89-98。 |
14. | Oliver, R. L.(1999)。Whence Customer Loyalty?。Journal of Marketing,63(4),33-44。 |
15. | Mittal, B.、Lassar, W. M.(1998)。Why do Customers Switch? The Dynamics of Satisfaction Versus Loyalty。Journal of Services Marketing,12(3),177-194。 |
16. | Kim, M. K.、Park, M. C.、Jeong, D. H.(2004)。The effects of customer satisfaction and switching barrier on customer loyalty in Korean mobile telecommunication services。Telecommunications Policy,28(2),145-159。 |
17. | Raines-Eudy, Ruth(2000)。Using Structural equation modeling to test for differential reliability and validity: An empirical demonstration。Structural Equation Modeling,7(1),124-141。 |
18. | Reichheld, Frederick F.、Schefter, Phil(2000)。E-loyalty: Your secret weapon on the web。Harvard Business Review,78(4),105-113。 |
19. | Tse, David K.、Wilton, Peter C.(1988)。Models of Consumer Satisfaction Formation: An Extension。Journal of Marketing Research,25(2),204-212。 |
20. | Marsh, H. W.、Hocevar, D.(1985)。Application of Confirmatory Factor Analysis to the Study of Self-Concept: First and Higher Order Factor Models and Their Invariance Across Groups。Psychological Bulletin,97(3),562-582。 |
21. | Fornell, Claes、Larcker, David F.(1981)。Evaluating Structural Equation Models with Unobservable Variables and Measurement Error。Journal of Marketing Research,18(1),39-50。 |
22. | Dick, Alan S.、Basu, Kunal K.(1994)。Customer Loyalty: Toward an Integrated Conceptual Framework。Journal of the Academy of Marketing Science,22(2),99-113。 |
23. | Zeithaml, Valarie A.、Berry, Leonard L.、Parasuraman, Ananthanarayanan Parsu(1996)。The behavioral consequences of service quality。Journal of Marketing,60(2),31-46。 |
24. | Bloemer, Josée、Odekerken-Schröder, Gaby(2002)。Store satisfaction and store loyalty explained by customer and store-related factors。Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior,15(1),68-80。 |
25. | Garvin, David A.(1987)。Competing on the Eight Dimensions of Quality。Harvard Business Review,65(6),101-109。 |
26. | Woodside, Arch G.、Frey, Lisa L.、Daly, Robert Timothy(1989)。Linking service quality, customer satisfaction, and behavioral intention。Journal of Health Care Marketing,9(4),5-17。 |
27. | Hennig-Thurau, Thorsten、Gwinner, Kevin P.、Gremler, Dwayne D.(2002)。Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality。Journal of Service Research,4(3),230-247。 |
28. | Churchill, Gilbert A. Jr.、Surprenant, Carol(1982)。An Investigation into the Determinants of Customer Satisfaction。Journal of Marketing Research,19(4),491-504。 |
29. | Parasuraman, A. P.、Zeithaml, Valarie A.、Berry, Leonard L.(1985)。A Conceptual Model of Service Quality and Its Implication for Future Research。Journal of Marketing,49(4),41-50。 |
30. | Berry, Leonard L.、Parasuraman, A.、Zeithaml, Valarie A.(1988)。The Service-Quality Puzzle。Business Horizons,31(5),35-43。 |
31. | Oliver, Richard L.(1980)。A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions。Journal of Marketing Research,17(4),460-469。 |
32. | Parasuraman, Ananthanarayanan Parsu、Zeithaml, Valarie A.、Berry, Leonard L.(1988)。SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service quality。Journal of Retailing,64(1),12-40。 |
33. | Jones, Thomas O.、Sasser, W. Earl Jr.(1995)。Why Satisfied Customers Defect?。Harvard Business Review,73(6),88-99。 |
34. | Anderson, Eugene W.、Fornell, Claes、Lehmann, Donald R.(1994)。Customer satisfaction, market share, and profitability: Findings from Sweden。Journal of Marketing,58(3),53-66。 |
35. | Chaudhuri, Arjun、Holbrook, Morris B.(2001)。The chain of effects From brand trust and brand affect to brand performance: The role of brand loyalty。Journal of Marketing,65(2),81-93。 |
36. | Jacoby, Jacob(2002)。Stimulus-Organism-Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior。Journal of Consumer Psychology,12(1),51-57。 |
圖書1. | French, Paul、Crabbed, Matthew、劉璞、余慕薌(2002)。行銷金亞洲:環亞各國消費勢力大解析。台北:商智文化。 延伸查詢 |
2. | Cunningham, Jane、Roberts, Philippa、梁家均(2007)。W行銷:全面透視女性消費心理。台北:高寶國際。 延伸查詢 |
3. | Barletta, Martha、楊幼蘭(2004)。女性行銷。臺北市:藍鯨出版。 延伸查詢 |
4. | Guieford, J. P.(1965)。Fundamental statistics in phychology and education。N.Y:McGramn-Hill。 |
5. | Gummesson, E.(1999)。Total Relationship Marketing: Rethinking Marketing Management from 4Ps to 30Rs。Oxford:Butterworth Heinemann。 |
6. | Jöreskog, K. G.、Sörbom, D.(1988)。LISREL 7: A guide to the program and application。Chicago, IL:SPSS Inc。 |
7. | Gale, Bradley T.、Wood, Robert Chapman(1994)。Managing Customer Value: Creating Quality and Service that Customers Can See。New York:The Free Press。 |
8. | 黃芳銘(2007)。結構方程模式:理論與應用。臺北市:五南圖書出版股份有限公司。 延伸查詢 |
9. | Howard, John A.、Sheth, Jagdish N.(1969)。The Theory of Buyer Behavior。John Wiley & Sons, Inc.。 |
10. | Diamantopoulos, Adamantios、Siguaw, Judy A.(2000)。Introducing LISREL: A Guide for the Uninitiated。Sage。 |