The cultural goods have been emphasized with a tendency of cultural economy in decades. It also, however, would be hidden a risk of possible choices because of symbolic and subjective value on cultural goods. In Taiwan, when the symbol of Hakka has been highlighted, many cultural goods, food arts, traditional settlement, language and lifestyle of the Hakka are highly increasing attention and have become an important way to promote Hakka cultural tourism and local economy. This study, hence, tried to discuss the symbolic consumption value of the hakka cultural goods through surveys of tourist's behaviors and local business by cases of Beibu and Neiwan in Hsinchu country. The results present that the tourist's consumption decision of the Hakka's cultural goods is significantly affected by functional value and conditional value, and partly emotional value in unique local hakka. Furthermore, it also could propose that the consumption awareness was clearly affected by the cultural identity and environmental milieu of the symbolic hakka of the place. However, the symbolic consumption of Hakka's cultural goods is not obvious.