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題名：商業雜誌與企業公民訊息：一個縱貫性的媒體再現與框架分析
書刊名：新聞學研究
作者：楊意菁 引用關係
作者(外文)：Yang, Yie-jing
出版日期：2017
卷期：130
頁次：頁141-186
主題關鍵詞：企業公民；框架分析；商業雜誌；媒體再現；Corporate citizenship；Framing analysis；Business magazines；Media representation
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(1) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:1
  • 共同引用共同引用:176
  • 點閱點閱:20
本研究從縱貫性的角度，探討商業雜誌如何再現以及框架企業公民內容。本文採用內容分析方法，分析台灣三家商業雜誌，共 544篇報導。研究發現，自從 2005年企業公民相關獎項成立之後，三家雜誌的報導明顯增多。在報導內容主題方面，雜誌內容傾向報導「企業公民活動及表現」。而最受雜誌關注的企業公民議題為「擴展與社會參與」議題，「經濟層面」議題最少。框架分析方面，商業雜誌習慣以「成長與榮耀」框架的角度來報導，卻最少以「道德責任」價值框架報導，早期報導以「貢獻社會」框架較多，後期則以「成長與榮耀」框架為主。
From the perspective of longitudinal angle, this study discussed how business magazines represent and frame the corporate citizenship (CC) message. A total of 544 articles from three Taiwanese business magazines were analyzed. The study found that since 2005 the establishment of corporate citizenship-related awards, three magazines began to place greater emphasis on corporate citizenship issues. As for the article themes, magazines tended to report “corporate citizenship activities and performance.” Most of magazine articles concerned CC issue of “social involvement”, and few articles focused on issue of “economic”. With respect to news frame, “business growth and glory” was the major news frame, but “moral responsibility” frame was the least. In the early period (before 2005), “contribution to society” was the major article frame, but “business growth and glory” became the major frame after 2005.
期刊論文
1.Tench, R.、Bowd, R.、Jones, B.(2007)。Perceptions and perspectives: Corporate social responsibility and the media。Journal of Communication Management，11(4)，348-370。  new window
2.Waddock, S.(2008)。The development of corporate responsibility / corporate citizenship。Organization Management Journal，5(1)，29-39。  new window
3.楊意菁(20110100)。臺灣企業網站之企業公民訊息與公眾溝通分析。廣告學研究，35，41-73。new window  延伸查詢new window
4.莫冬立(20060800)。追求典範 : 企業社會責任評等系統的發展與應用。證券櫃檯，122，62-73。  延伸查詢new window
5.Burchell, J.、Cook, J.(2006)。Confronting the "corporate citizen" shaping the discourse of corporate social responsibility。International Journal of Sociology and Social Science，26(3/4)，121-137。  new window
6.David, Prabu、Kline, Susan、Dai, Yang(2005)。Corporate social responsibility practices, corporate identity, and purchase intention: a dual-process model。Journal of Public Relations Research，17(3)，291-313。  new window
7.Kiousis, S.、Popescu, C.、Mitrook, M.(2007)。Understanding influence on corporate reputation: An examination of public relations efforts, media coverage, public opinion, and financial performance from an agenda-building and agenda-setting perspective。Journal of Public Relations Research，19(2)，147-165。  new window
8.Meijer, M. M.、Kleinnijenhuis, J.(2006)。News and corporate reputation: empirical findings from the Netherlands。Public Relations Review，32(4)，341-348。  new window
9.O'Connor, A.、Shumate, M.、Meister, M.(2008)。Walk the line: Active Moms define corporate social responsibility。Public Relations Review，34，343-350。  new window
10.Sabeh, Z.、Flora, M.、Khairan, F.(2000)。Corporate citizenship as a factor of corporate communicate。Corporate Communications: An International Journal，5(4)，210-214。  new window
11.楊意菁(20080700)。企業公民、公民社會與社會議題建構--以「Keep Walking夢想資助計畫」為例。廣告學研究，30，85-120。new window  延伸查詢new window
12.Smith, K. T.、Alexander, J. J.(2013)。Which CSR-related headings dofortune 500 companies use on their Websites?。Business Communication Quarterly，76(2)，155-171。  new window
13.Hall, M.(2006)。Corporate philanthropy and corporate community relations: Measuring relationship-building results。Journal of Public Relations Research，18(1)，1-21。  new window
14.楊意菁(20100600)。企業公民與媒體報導：一個公民社會的觀點。中華傳播學刊，17，95-138。new window  延伸查詢new window
15.Heath, R. L.、Ryan, M.(1989)。Public relations' role in defining corporate social responsibility。Journal of Mass Media Ethics，4(1)，21-38。  new window
16.Matten, D.、Crane, A.(2005)。Corporate citizenship: toward an extended theoretical conceptualization。Academy of Management Review，30(1)，166-179。  new window
17.Nijkrake, J.、Gosselt, J. F.、Gutteling, J. M.(2015)。Competing frames and tone in corporate communication versus media coverage during a crisis。Public Relations Review，41(1)，80-88。  new window
18.葉保強(20070200)。企業社會責任的發展與國家角色。應用倫理研究通訊，41，35-47。new window  延伸查詢new window
19.吳慧玲(20110800)。淺談我國企業社會責任相關規範及推動情形。證券暨期貨月刊，29(8)，5-21。  延伸查詢new window
20.李瑟(2002)。MBA的B計劃。天下雜誌，265，188-189。  延伸查詢new window
21.林宜諄(2005)。台灣企業最需要的獎。遠見雜誌，228，9。  延伸查詢new window
22.張彥文(2005)。服務業首獎--台灣大哥大積極推動公司治理。遠見雜誌，228，11。  延伸查詢new window
23.Bortree, D. S.、Ahern, L.、Smith, A. N.、Dou, X.(2013)。Framing environmental responsibility: 30 years of CSR messages in National Geographic Magazine。Public Relations Review，39，491-496。  new window
24.Chaudhri, V.(2016)。Corporate social responsibility and the communication imperative perspectives from CSR managers。International Journal of Business Communication，53(4)，419-442。  new window
25.Dominick, J. R.(1981)。Business coverage in network newscasts。Journalism & Mass Communication Quarterly，58(2)，179-191。  new window
26.Elbing, A. O. Jr.(1970)。The Value Issue of Business: The Responsibility of the Businessman。Academy of Management Journal，13(1)，79-89。  new window
27.Mahdavi, I.(2011)。Media coverage of corporate social responsibility。Journal of Academic and Business Ethics，5，1-5。  new window
28.Waddock, S.(2004)。Parallel universes: Companies, academics and the progress of corporate citizenship。Business and Society Review，109(1)，5-42。  new window
29.Williams, O. F.(2014)。CSR: Will it change the world? Hope for the future: An emerging logic in business practice。Journal of Corporate Citizenship，2014(53)，9-26。  new window
30.謝君蔚、徐美苓(20111200)。媒體再現科技發展與風險的框架與演變：以基因改造食品新聞為例。中華傳播學刊，20，143-179。new window  延伸查詢new window
31.Ashforth, Blake E.、Mael, Fred A.(1989)。Social identity theory and the organization。Academy of Management Review，14(1)，20-39。  new window
32.Maignan, Isabelle、Ferrell, O. C.(2001)。Antecedents and Benefits of Corporate Citizenship: an Investigation of French Businesses。Journal of Business Research，51(1)，37-51。  new window
33.Carroll, Archie B.(1991)。The pyramid of corporate social responsibility: toward the moral management of organizational stakeholders。Business Horizons，34(4)，39-48。  new window
34.Golob, U.、Bartlett, J. L.(2007)。Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia。Public Relations Review，33(1)，1-9。  new window
35.Carroll, A. B.(1999)。Corporate social responsibility。Business and Society，38，268-295。  new window
36.Néron, P.、Norman, W.(2008)。Citizenship, INC. Do we really want business to be good corporate citizens?。Business Ethics Quarterly，18(1)，1-26。  new window
37.Wang, A.(2007)。Priming, framing, and position on corporate social responsibility。Journal of Public Relations Research，19(2)，123-145。  new window
學位論文
1.楊資華(2007)。企業社會責任及其評量機制之研究(碩士論文)。國立政治大學。  延伸查詢new window
2.王丹薐(2014)。媒體聲譽對企業社會責任得獎企業其財務績效與異常報酬之影響(碩士論文)。國立高雄第一科技大學。  延伸查詢new window
圖書
1.Wimmer, Roger D.、Dominick, Joseph R.(2006)。Mass media research: An introduction。Thomson Wadsworth。  new window
2.Grossberg, Lowrence、Wartella, Ellen A.、Whitney, D. Charles、Wise, John Macgregor(1998)。Media making: mass media in a popular culture。Sage Publications。  new window
3.Cappella, J. N.、Jamieson, K. H.(1997)。Spiral of cynicism: The press and the public good。Oxford University Press。  new window
4.Holsti, O. R.(1969)。Content Analysis for the Social Sciences and Humanities。Addison-Wesley。  new window
5.Googins, B. K.、Mirvis, P. H.、Rochlin, S. A.(2007)。Beyond "good company": Next generation corporate citizenship。New York, NY：Palgrave-MacMillan。  new window
6.Lippmann, Walter(1956)。Public Opinion。New York, NY：Harcourt Brace。  new window
7.臧國仁(19990000)。新聞媒體與消息來源：媒介框架與真實建構之論述。臺北：三民書局。new window  延伸查詢new window
8.Babbie, Earl、李美華、孔祥明、林嘉娟、王婷玉(1998)。社會科學研究方法。時英出版社。  延伸查詢new window
9.Gans, Herbert J.(1979)。Deciding what's news。New York, NY：Vintage Books。  new window
其他
1.張順傑(2006)。企業無法逃避的話題--社會企業責任，http://csr.idic.gov.tw/articles_content.asp?_ID=1057。  延伸查詢new window
2.全球八大CSR規範2015，http://csr.moea.gov.tw/standards/standards.aspx。  new window
3.董俞佳(20151230)。友達、華映汙水口封管首創廢水零排放，http://udn.com/news/story/7238/1409806-%E5%8F%8B%E9%81%94%E3%80%81%E8%8F%AF%E6%98%A0%E6%B1%99%E6%B0%B4%E5%8F%A3%E5%B0%81%E7%AE%A1-%E9%A6%96%E5%89%B5%E5%BB%A2%E6%B0%B4%E9%9B%B6%E6%8E%92%E6%94%BE。  new window
4.Echo Research(2003)。International trends in CSR: 'giving back' report on global markets, 2001-2002，Institute of Public Relations。，www.IPR.org.uk。  new window
圖書論文
1.Wood, D. J.、Logsdon, J. M.(2001)。Theorizing business citizenship。Perspectives on corporate citizenship。London：Greenleaf Publishing。  new window
 
 
 
 
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