The government of Taiwan initiated policies for the preservation of industrial cultural heritagein 2004. Heritage surveys and rejuvenation projects undertaken by the Ministry of Culture havefacilitated the successful preservation and reuse of numerous industrial cultural heritage sites. Inspired by these policies, a private company in Tainan applied a commercialized operating strategy to develop several salt industry-themed cultural heritage sites on the Tainan coast, including the Sio Salt LohasVillage at Chiku and the Sio House at Anping. These heritage sites enable visitors to experience theculture of the salt industry by learning about the historical solar drying, refining, transport, and sale of salt in Taiwan. This paper applies the structure-conduct-performance (SCP) analytical framework to discuss themarket structure of the cultural heritage and exhibition industries, as well as relevant governmentpolicies. Information gathered through an interview with the chairman of the private company wasused to further analyze the firm behavior and performance of the company regarding the development of “Sio salt tourism” at industrial cultural heritage sites, and finally to summarize the company’s business model. Two key elements have contributed to the success of the private company. First, the companyhas employed cultural creativity to achieve product differentiation. This results in a monopolisticcompetition market structure, which generates profits for the firm. Second, the company has achieved efficiency and effectiveness by using traditional industrial management, and sells cultural and creative products and operating cultural heritage sites by implementing the production-to-sale processes usedin traditional industries, which resolves the problem of the lack of industry-oriented thinking amongtalent in the cultural and creative industries. This study suggests that the private company have akeener sense of responsibility regarding the conservation of industrial cultural heritage, and use industrial activities to communicate the historic value and significance of industry.