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題名：海外投資對臺灣母公司研發與行銷活動及績效之影響
書刊名：行銷科學學報
作者：陳厚銘／許嘉文／章貝如
作者(外文)：Chen, Ho-min／Hsu, Chia-wen／Chang, Daphne
出版日期：2007
卷期：3:1
頁次：頁63-87
主題關鍵詞：海外投資；研發能力；行銷合作；Foreign direct investment；R&D capabilities；Marketing collaborations
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(0) 博士論文(1) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:0
  • 共同引用共同引用:47
  • 點閱點閱:13
國際化是企業成長的重要策略作為，廠商可透過海外投資進行全球佈局與調整其價值活動，進而強化廠商的競爭優勢。本研究提出一分析架構，建立研究假說，並以臺灣廠商為樣本進行實證，評估海外投資對母公司研發與行銷活動及經營績效之影響。實證結果得知台灣廠商對外投資後，母公司進行一連串的價值活動調整，如減少產品線數目、增加專業化生產、強化廠商研發能力、以及加強與國內上下游或同業進行行銷合作等價值活動調整，從而提升廠商的經營績效。
Internationalization is an important strategic approach to firm growth. Through outward foreign direct investment (FDI), a firm can achieve resource reconfiguration and value activity adjustment. This can result in enhanced competitive advantages. This study proposes an analytical framework, formulates hypotheses, and presents an empirical study to evaluate the impact of outward investment on R& D、marketing activities and the performance of Taiwanese firms. From the empirical study, we find that ensuing FDI, Taiwanese firms are enhancing performance through value activity adjustments, for example, by reducing local production lines, enhancing product specialization, improving R& D capabilities, and initiating inter-firm marketing collaborations.
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會議論文
1.陳厚銘、陳添枝(1999)。產業網路與企業對外投資。新世紀經濟發展與人力培育之挑戰研討會，國立中山大學管理學院主辦 。高雄。  延伸查詢new window
2.Chen, T-J.、Ku, Y-H.(1998)。Foreign direct investment and industrial restructuring: the case of Taiwan's textile industry。East Asian Economic Seminar。Osaka。  new window
研究報告
1.Lipsey, Robert E.(2002)。Home and host country effects of FDI。  new window
圖書
1.Whittaker, D. H.(1997)。Small Firms in the Japanese Economy。Cambridge University Press。  new window
2.United Nations Conference on Trade and Development(2001)。World investment report 2001: Promoting linkages。United Nations。  new window
3.Dunning, John H.(1981)。International Production and the Multinational Enterprise。George Allen and Unwin Ltd。  new window
4.Porter, Michael E.(1990)。The Competitive Advantage of Nations。New York：Free Press。  new window
5.Antonelli, C.(1995)。The Economics of Localized Technological Change and Industrial Dynamics, Economies of Science, Technology and Innovation。Dordrecht：Boston：Kluwer Academic。  new window
6.Clark, G. L.、Kim, W. B.(1995)。Asian NIEs and the Global Economy: Industrial Restructuring & Corporate Strategy in the 1990s。Johns Hopkins University Press。  new window
7.Chen, T-J.(1998)。Taiwanese Firm in Southeast Asia。Edward Elgar。  new window
8.Chen, T-J.、Chen, Y-P.、Ku, Y-H.(1995)。Taiwan's outward direct investment: Has the domestic industry been hollowed out? The new wave of foreign direct investment in Asia。Institute of Southeast Asian Studies。  new window
9.Gijsbert, V. L.(1992)。Industry on the move: causes and consequences of international relocation in the manufacturing industry。Geneva：International Labor Office。  new window
10.Contractor, F. J.、Lorange, P.(1988)。Cooperative Strategies in International Business。Lexington, Mass：Lexington Books。  new window
11.Tidd, J.、Bessant, J.、Pavitt, K.(1997)。Managing Innovation: Integrating Technological, Market and Organizational Change。John Wiley & Sons。  new window
圖書論文
1.Dunning, J. H.(2002)。Relational asset, networks and international business activity。Cooperative strategies and alliances。New York：Pergamon。  new window
2.Hoesel, R.(1996)。Taiwan: foreign direct investment and the transformation of the economy。Foreign Direct Investment and Governments。London：Routledge。  new window
3.Mucchielli, J-L.、Saucier, P.(1997)。European industrial relocations in low-wage countries: policy and theory debate。Multinational Firms and International Relocation。Cheltenham：Edward Elgar。  new window
4.Porter, M. E.、Fuller, M. B.(1986)。Coalitions and Global Strategy。Competitive in Global Industries。Boston, MA：Harvard Business School Press。  new window
 
 
 
 
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