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題名:海外直接投資新興經濟體的關係網路研究:資源基礎理論的關係觀點
作者:翁正忞 引用關係
作者(外文):Jeng-Min Wong
校院名稱:國立雲林科技大學
系所名稱:企業管理博士班
指導教授:潘偉華
學位類別:博士
出版日期:2011
主題關鍵詞:資源基礎理論關係網路體制環境resources-based theoryrelational networkinstitutional environment
原始連結:連回原系統網址new window
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資源基礎理論強調企業的優異績效主要來自公司獨特的資源能力,但較少論及企業之間資源分享的合作概念和經營環境對公司營運的影響。本研究在傳統資源基礎理論的基礎上,連結關係網路和體制等概念,並藉由投資中國大陸台商的實證資料來驗證本研究的理論架構與推論,目的在補強並延伸資源基礎理論的解釋力。
本研究採用問卷方式蒐集資料,針對赴中國大陸投資的製造業台商進行調查,有效問卷共計159份。本研究先檢定研究理論模式與實際資料的配適度,再利用階層式迴歸分析,逐一驗證本研究的假設。
實證結果包括:公司能力與關係網路分別是市場績效之正向影響因素;體制環境對政企關係的市場效能和市場能力的市場效能都具有增強的調節效果;在檢驗市場績效的影響因素時,整合公司能力、關係網路和體制環境調節效果的模式,比單獨考慮公司能力的資源基礎理論模式,有更高的解釋力。而本研究所提出關係觀點的資源基礎理論(relational view of resources-based theory)模式的配適度良好,顯示理論模式能夠與問卷實際蒐集的資料配合,應能適切解釋台商在中國大陸投資經營的實況。
Owing to the focus on firm’s owned resources and its competition orientation, the resources-based theory pay litter attention to the cooperative benefits in the relational networks and the constraints of institutional environment on firm’s operation. This study provides an integrative framework that links up the resources-based theory with the concepts of relational networks and institutional theory to explore the effect of capabilities, relational networks and institutional environment on firm’s performance.
This study collected relevant data through self-report questionnaire from the Taiwanese manufacturers in mainland China and 159 valid questionnaires were collected. Adopting hierarchical regression analysis to test the hypotheses, the empirical study finds that: each of the firm’s capabilities and relational networks has the positive effect on firm’s market performance; institutional factors have the positive moderating effect on the market effectiveness of business to government relationship and the market effectiveness of marketing capability. Besides, the integrative framework of this study offers a better interpretation for firm’s performance than the resources-based theory model.
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