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題名：大專院校生旅遊資訊蒐集對旅遊意象與態度之探討--以鹿港為例
書刊名：觀光與休閒管理期刊
作者：黃上晏／陳薇雅
作者(外文)：Huang, Shan-yan／Chen, Wei-ya
出版日期：2015
卷期：3:1
頁次：頁165-175
主題關鍵詞：旅遊資訊蒐集；旅遊意象；旅遊態度；鹿港；Tourist information search；Tourist image；Tourist attitude；Lukang area
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(2) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:2
  • 共同引用共同引用:10
  • 點閱點閱:16
近年來，觀光休閒等旅遊活動已成為國人生活不可或缺的一部分，鹿港雖具有發展文化觀光旅遊的良好條件，然而傳統古蹟旅遊卻逐漸地被商業化觀光勝地所取代，遊客多數選擇至具有創新的觀光景點來從事旅遊活動。面對此情況，政府觀光局處開始嘗試將在地原有文化與創新的行銷方式作結合，希望能藉此保住傳統的在地文化並將其永續傳承。本研究旨在探討大專院校生旅遊資訊蒐集對旅遊意象與態度的關係。依學院別採分層抽樣進行問卷調查，共取得400份有效問卷，利用敘述性統計、信度分析、回歸分析與變異數分析等資料分析方法，來瞭解不同學院學生對各個變數的關係。研究結果顯示，學生旅遊資訊的蒐集對旅遊意象與態度有顯著正面的影響。
In recent years, tourism has become a part of our lives and been heavily influenced by the development of society as a whole. As a result of fickle preferences for tourists, the historic tourism is gradually replaced by commercialized resorts. In the face of tourist trend, the Taiwanese Tourism Bureau combines local culture with innovative marketing to keep a distinguishing feature of local culture. This study examines a relationship between tourist information searching, tourist image, and tourist attitude for college students. Through stratified sampling survey, the complete and usable questionnaires were received from 400 valid respondents. This study uses descriptive statistics, reliability analysis, regression analysis, and ANOVA to interpret the relationships of variables. The results show tourist information searching positively affects tourist image and tourist attitude for college students. In recent years, tourism has become a part of our lives and been heavily influenced by the development of society as a whole. As a result of fickle preferences for tourists, the historic tourism is gradually replaced by commercialized resorts. In the face of tourist trend, the Taiwanese Tourism Bureau combines local culture with innovative marketing to keep a distinguishing feature of local culture. This study examines a relationship between tourist information searching, tourist image, and tourist attitude for college students. Through stratified sampling survey, the complete and usable questionnaires were received from 400 valid respondents. This study uses descriptive statistics, reliability analysis, regression analysis, and ANOVA to interpret the relationships of variables. The results show tourist information searching positively affects tourist image and tourist attitude for college students.
期刊論文
1.Dadgostar, B.、Isotalo, R. M.(1992)。Factors affecting time spent by near-home tourists in city destination。Journal of Travel Research，31(2)，34-39。  new window
2.Westover, Theresa N.(1989)。Perceived crowding in recreational settings: an environment-behavior model。Environment and Behavior，21(3)，258-276。  new window
3.Rokeach, Milton J.(1968)。The Role of Values in Public Opinion Research。The Public Opinion Quarterly，32(4)，547-559。  new window
4.湯國榮、曾宇良、莊翰華(2013)。鄉鎮型地方文化產業發展之研究--以鹿港為例。農業推廣文彙，57，137-157。  延伸查詢new window
5.Weber, K.、Roeth, W. S.(1999)。Profiling people searching for and purchasing travel products on the World Wide Web。Journal of Travel Research，37(3)，291-298。  new window
6.Reilly, M. D.(1990)。Free Elicitation of Descriptive Adjectives for Tourism Image Assessment。Journal of Travel Research，28(4)，21-26。  new window
7.Jenkins, R. L.(1978)。Family Vacation Decision-Making。Journal of Travel Research，16(4)，2-7。  new window
8.Moutinho, L.(1987)。Consumer Behaviour in Tourism。European Journal of Marketing，21(10)，5-44。  new window
9.Milman, Ady、Pizam, Abraham(1995)。The role of awareness and familiarity with a destination: The central Florida case。Journal of Travel Research，33(3)，21-27。  new window
10.劉泳倫、賴雯玲(20111200)。鹿港小鎮觀光吸引力與遊客體驗價值、行為意向之研究。嘉大體育健康休閒，10(3)，1-12。new window  延伸查詢new window
11.Crompton, J. L.(1979)。An Assessment of the Image of Mexico as a Vacation Destination and the Influence of Geographical Location upon That Image。Journal of Travel Research，17(4)，18-23。  new window
12.Andereck, K. L.、Vogt, C. A.(2000)。The relationship between residents' Attitudes toward tourism and tourism development options。Journal of Travel Research，39(1)，27-36。  new window
13.Gartner, W. C.(1993)。Image formation process。Journal of Travel and Tourism Marketing，2(2/3)，191-216。  new window
14.Evans, M.(1997)。Plugging into TV tourism。Insights，1997(Mar.)，D35-D38。  new window
15.Fodness, D.、Murray. B.(1997)。Tourist information search。Journal of Travel Research，24(3)，503-523。  new window
16.Mohsin, A.(2005)。Tourist attitudes and destination marketing-the case of Australia's Northern Territory and Malaysia。Tourism Management，26(5)，723-732。  new window
17.Peterson, R. A.、Merino, M. C.(2003)。Consumer information search behavior and the internet。Dimensions of E-Commerce，20(2)，99-121。  new window
18.Sirgy, M. J.、Su, C.(2000)。Destination image, self-congruity, and travel behavior: Toward an integrative model。Journal of Travel Research，38(4)，340-352。  new window
19.Hunt, John D.(1975)。Image as a factor in tourism development。Journal of Travel Research，13(3)，1-7。  new window
20.Woodside, Arch G.、Lysonski, Steven(1989)。A general model of traveler destination choice。Journal of Travel Research，27(4)，8-14。  new window
21.Leisen, Birgit(2001)。Image segmentation: The case of a tourism destination。Journal of Services Marketing，15(1)，49-66。  new window
22.Fakeye, Paul C.、Crompton, John L.(1991)。Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley。Journal of Travel Research，30(2)，10-16。  new window
23.Bagozzi, Richard P.、Yi, Youjae(1988)。On the Evaluation of Structural Equation Models。Journal of the Academy of Marketing Science，16(1)，74-94。  new window
24.Lutz, Richard J.、MacKenzie, Scott B.、Belch, George E.(1986)。The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations。Journal of Marketing Research，23(2)，130-143。  new window
25.Ritchie, B. W.、Inkari, M.(2006)。Host community attitudes toward tourism and cultural tourism development: The case of the Lewes District, Southern England。International Journal of Tourism Research，8(1)，27-44。  new window
研究報告
1.王鴻楷、劉惠麟(1992)。台灣地區觀光遊憩系統開發計畫。臺北市：交通部觀光局。  延伸查詢new window
學位論文
1.陳運欽(2003)。觀光地意象認知與旅遊選擇意願之研究(碩士論文)。銘傳大學。  延伸查詢new window
2.洪得惠(2003)。高雄市中高齡婦女的文化活動參與、阻礙及其身心健康之相關研究(碩士論文)。中國文化大學，臺北市。  延伸查詢new window
圖書
1.嚴長壽(2008)。我所看見的未來。臺北市：天下文化出版公司。  延伸查詢new window
2.Metelka, C. J.(1981)。The dictionary of tourism。Wheaton, IL：Merton House。  new window
3.Kotler, P.、Haider, D. H.、Rein, I. J.(1993)。Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations。New York：The Free Press, A Division of Macmillan, Inc.。  new window
4.Gunn, C. A.(1972)。Vacationscape: Designing tourist regions。Bureau of Business Research, University of Texas。  new window
5.尤子彥(2012)。全鎮當舞台鹿港燈會說出好故事。臺北市：商業周刊。  延伸查詢new window
6.馬岳琳(2006)。誰是微笑之鄉。臺北市：天下雜誌。  延伸查詢new window
7.陳一仁(1992)。鹿港巡禮。鹿港鎮：鹿港文教基金會。  延伸查詢new window
8.Kotler, P.、Armstrong, G.(1999)。Principles of marketing。Upper Saddle River, NJ：Prentice-Hall。  new window
9.McIntosh, R. W.、Goldner, C. R.(1990)。Tourism: Principles, practice, philosophies。New York：John Wiley and Sons, Inc。  new window
10.邱皓政(2002)。量化研究與統計分析：SPSS中文視窗版資料分析範例解析。五南圖書出版股份有限公司。  延伸查詢new window
11.Kotler, Philip(2000)。Marketing Management: Analysis, Planning, Implementation and control。Englewood Cliffss, New Jersey：Prentice Hall。  new window
12.Nunnally, Jum C.、Bernstein, Ira H.(1978)。Psychometric Theory。McGraw-Hill。  new window
其他
1.李沐恩(2013)。台灣美食國際化之關鍵成功因素研究探討，http://www.cpc.org.tw/consultancy/article/486。  延伸查詢new window
2.創市際市場研究顧問公司(2009)。ARO觀察：旅遊觀光網站使用狀況，http://news.ixresearch.com/?p=647。  延伸查詢new window
3.鉅亨網新聞中心(2013)。台灣旅遊人口，9成用網路搜尋資訊，http://news.cnyes.com/Content/20130617/KH8HVQZ69OVA2.shtml。  延伸查詢new window
圖書論文
1.Goodall, B.(1990)。How tourists choose their holidays: An analytical framework。Marketing in the Tourism Industry: The promotion of destination regions。London：Routledge。  new window
2.Rosenberg, M. J.、Hovland, C. I.(1960)。Cognitive, affective, and behavioral components of attitude。Attitude organization and change: An analysis of consistency among attitude components。New Haven, CT：Yale University Press。  new window
3.Hall, Colin M.、Weiler, Betty(1992)。Introduction: What's Special about Special Interest Tourism。Special Interest Tourism。New York：Halsted Press。  new window
4.Allport, Gordon W.(1935)。Attitudes。Handbook of Social Psychology。Clark University Press。  new window
 
 
 
 
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