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題名：遊客知覺價值、滿意度與重遊意圖之研究--以鹿港老街為例
書刊名：觀光與休閒管理期刊
作者：李安娜 引用關係／邱長光
作者(外文)：Li, An-na／Chiou, Chang-kuang
出版日期：2015
卷期：3:1
頁次：頁186-195
主題關鍵詞：老街旅遊；知覺價值；滿意度；Historical street tourism；Perceived value；Satisfaction
原始連結：連回原系統網址new window
相關次數：
  • 被引用次數被引用次數:期刊(9) 博士論文(0) 專書(0) 專書論文(0)
  • 排除自我引用排除自我引用:9
  • 共同引用共同引用:82
  • 點閱點閱:23
本研究目的為發展一個遊客重遊意圖與前置變數間的關係模式，探討老街觀光遊客的知覺價值、滿意度以及重遊意圖間之關係。以彰化縣鹿港老街旅遊區為研究基地，經由遊客自填式問卷收集調查資料，依據資料分析顯示遊客的知覺價值影響滿意度與重遊意圖，且滿意度也影響重遊意圖。此研究結果發現知覺價值、滿意度與重遊意圖三者間為一穩定的結構關係，且遊客滿意度為知覺價值與重遊意圖間的中介變數。依據研究結果，提供老街旅遊經營者擬定觀光發展計畫與行銷策略之參考。
The purpose of this study was to develop an integrated model to examine the antecedents to tourists' revisit intentions. This study was to examine perceived value and satisfaction on historical street tourism tourists' revisit intentions. Data were collected from tourists to Lu-Kang. The results indicated that perceived value influenced tourists' satisfaction and revisit intention; and satisfaction impacted tourists' revisit intention. Overall, the results confirmed that the stable relationship among perceived value, satisfaction and revisit intention. Tourists' satisfaction was a mediator between perceived value and revisit intention. Further, the implications of the findings for marketing and historical street tourism development were discussed.
期刊論文
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2.Yu, L.、Goulden, M.(2006)。A comparative analysis of international tourists' satisfaction on Mongolia。Tourism Management，27(6)，1331-1432。  new window
3.鍾美齡(20130400)。遊客對新北市三峽老街休閒遊憩活動參與動機與滿意度之探討。嘉大體育健康休閒，12(1)，45-54。new window  延伸查詢new window
4.Tibe, J.、Snaith, T.(1998)。From SERVQUAL to HOLSAT: Holiday Satisfaction in Varadero, Cuba。Tourism Management，19(1)，25-34。  new window
5.Taplin, R. H.(2013)。The influence of competition on visitor satisfaction and loyalty。Tourism Management，36(2)，238-246。  new window
6.Kashyap, Rajiv、Bojanic, David C.(2000)。A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers。Journal of Travel Research，39(1)，45-51。  new window
7.Al-Sabbahy, H. Z.、Ekinci, Y.、Riley, M.(2004)。An Investigation of Perceived Value Dimensions: Implications for Hospitality Research。Journal of Travel Research，42(3)，226-234。  new window
8.Gallarza, Martina G.、Gil-Saura, Irene(2006)。Value Dimensions, Perceived Value, Satisfaction and Loyalty: An Investigation of University Students' Travel Behaviour。Tourism Management，27(3)，437-452。  new window
9.Bigné, J. E.、Andreu, L.、Gnoth, J.(2005)。The theme park experience: An analysis of pleasure, arousal and satisfaction。Tourism Management，26(6)，833-844。  new window
10.Feng, Ruomei、Jang, SooCheong(2007)。Temporal destination revisit intention: the effects of novelty seeking and satisfaction。Tourism Management，28(2)，580-590。  new window
11.Tian-Cole, Shu、Crompton, J. L.、Willson, V. L.(2002)。An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge。Journal of Leisure Research，34(1)，1-24。  new window
12.Chi, C. G.-Q.、Qu, H.(2008)。Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach。Tourism management，29(4)，624-636。  new window
13.Carpenter, J. M.(2008)。Consumer shopping value, satisfaction, and loyalty in discount retailing。Journal of Retailing and Consumer Services，15(5)，358-363。  new window
14.Lee, J. J.、Kyle, G. T.、Scott, D.(2012)。The mediating effect of place attachment on the relationship between festival satisfaction and loyalty to the festival hosting destination。Journal of Travel Research，51(6)，754-767。  new window
15.Cole, S. T.、Illum, S. F.(2006)。Examining the mediating role of festival visitors' satisfaction in the relationship between service quality and behavioral intentions。Journal of Vacation Marketing，12(2)，160-173。  new window
16.Žabkar, V.、Brenčič, M. M.、Dmitrović, T.(2009)。Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level。Tourism Management，31(4)，537-546。  new window
17.柳婉郁、汪俞靜、蕭靖宇(20140300)。觀光意象對遊客滿意度與行為意向影響之研究--以九份老街為例。新竹教育大學人文社會學報，7(1)，57-94。new window  延伸查詢new window
18.Bagozzi, R. P.、Kimmel, S. K.(1995)。A comparison of leading theories for the prediction of goal directed behaviours。British Journal of Social Psychology，34(4)，437-461。  new window
19.Clemes, M. D.、Gan, C.、Ren, M.(2010)。Synthesizing the effects of service quality, value, and customer satisfaction on behavioral intentions in the motel industry: An empirical analysis。Journal of Hospitality & Tourism Research，35(4)，530-568。  new window
20.Eid, R.、El-Gohary, H.(2015)。The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction。Tourism Management，46，477-488。  new window
21.Qu, H.、Ping, E.(1999)。A service performance model of Hong Kong cruise travelers' motivation factors and satisfaction。Tourism Management，20(2)，237-244。  new window
22.沈進成、廖若岑、周君妍(20050900)。遊客體驗、旅遊意象、滿意度與忠誠度影響關係之研究--以華山咖啡為例。戶外遊憩研究，18(3)，59-79。new window  延伸查詢new window
23.Kozak, Metin(2001)。Repeaters' Behavior at two Distinct Destinations。Annals of Tourism Research，28(3)，784-807。  new window
24.Williams, Paul、Soutar, Geoffrey N.(2009)。Value, Satisfaction and Behavioral Intentions in an Adventure Tourism Context。Annals of Tourism Research，36(3)，413-438。  new window
25.Lee, Choong-Ki、Yoon, Yoo-Shik、Lee, Seung-Kon(2007)。Investigating the Relationships among Perceived Value, Satisfaction, and Recommendations: The Case of the Korean DMZ。Tourism Management，28(1)，204-214。  new window
26.Chen, Ching-Fu、Chen, Fu-Shian(2010)。Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists。Tourism Management，31(1)，29-35。  new window
27.Baker, Dwayne A.、Crompton, John L.(2000)。Quality, satisfaction and behavioral intentions。Annals of Tourism Research，27(3)，785-804。  new window
28.Heskett, James L.、Sasser, W. Earl Jr.、Hart, Christopher W.(1990)。The Profitable Art of Service Recovery。Harvard business review，68(4)，148-156。  new window
29.Zeithaml, Valarie A.(1988)。Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence。Journal of Marketing，52(3)，2-22。  new window
圖書
1.交通部觀光局(2013)。中華民國101年國人旅遊狀況調查報告。臺北：交通部觀光局。  延伸查詢new window
2.Jöreskog, K. G.、Sörbom, D.(1989)。LISREL7: A guide to the program and application。Chicago, IL：Scientific Software International。  new window
3.Kotler, P.、Bowen, J. T.、Makens, J. C.(2010)。Marketing for hospitality and tourism。Upper Saddle River, NJ：Pearson Education。  new window
4.Hatcher, Larry(1994)。A step-by-step approach to using the SAS system for factor analysis and structural equation modeling。SAS Institute, Inc.。  new window
5.Oliver, Richard L.(1997)。Satisfaction: A behavioral perspective on the consumer。Irwin/McGraw-Hill。  new window
6.Kotler, P.(2006)。Marketing Management。Englewood Cliffs, New Jersey：Prentice Hall, Inc.。  new window
圖書論文
1.Fishbein, M.、Manfredo, M. J.(1992)。A theory of behaviour change。Influencing human behaviour: Theory and applications in recreation, tourism and natural resource management。Champaign, IL：Sagamore Publishing Inc.。  new window
 
 
 
 
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